Bringing the magic to life, Staging Connections was brought on board alongside SkyCity Auckland Convention Centre by one of New Zealand’s largest food distributors and retail store organisations, to support their biennial Expo tradeshow event. This was a night for Foodstuffs to celebrate with their members and support centre as well as acknowledge their supply partners. Foodstuffs hosted a beautiful Twilight Market themed gala dinner in one of Auckland’s iconic dining spaces. Foodstuffs NZ gala dinner at Skycity Auckland Convention Centre. When the 700 guests arrived to the New Zealand Promenade at the SkyCity Auckland Convention Centre, they were greeted with market stalls and festoon lighting, provided by event design partner Event Impressions, and food from The Kitchen Co SkyCity. Staging Connections installed elegant draping to ensure an intimate ambience within the space, and used moving spotlights to highlight the colourful market stalls. The team used clever audio visual technologies to transform the venue and enliven the event atmosphere. The attendees explored the unique environment created, tasting the unique food offering provided, and mingling under market umbrellas and around sparkling table cloths. “We delivered a very professional ‘twilight market’ theme experience and your help with regards to the audio and lighting made the night look fantastic.”
Joanna Fifita, Event Manager at Foodstuffs New Zealand Following pre-dinner drinks, the guests moved into the New Zealand Room, that was beautifully decorated by event design partner Event Impressions and continued the evening’s theme. The Staging Connections team of NZ lighting designers devised a creative lighting solution to add sparkle to the gala event’s proceedings. Lights were used to layer blue and purple hues over the table settings and a light haze created a shimmer across the room. Moving spotlights heightened the celebratory atmosphere throughout the awards proceedings, pinpointing the winners and drawing them onto the stage to collect their awards. Twilight Market theme gala dinner with styled table centrepieces. Cluster pendant lights created a focal point and were hung high above the tables projecting moving shadows onto the crowd and attractively showcasing the night’s meal.
As part of the AV solution, Staging Connections provided multiple screens, including three major screens lining the front of the room to support the multimedia content provided by the Foodstuffs team, ensuring the audience had clear sightlines from all corners of the event space.
The use of rustic wooden tables combined with traditional rounds led to the diversity and depth of setting in a room which easily caters for up to 1000 persons. This is ideal for these types of dining events; giving SkyCity Auckland Convention Centre, Event Impressions and Staging Connections the opportunity to work together to showcase the venue in a unique and interesting way. Audio Visual and Lighting designed by Staging Connections. Plan your next event with the leading AV & events company across Australia and New Zealand
There’s a lot that goes into creating an unforgettable awards night. As all of your most important stakeholders are in the room and with so many individual elements, you’ll need an experienced AV and event company specialised in delivering awards nights and gala dinners. Staging Connections has been the name behind some of the largest and most technically demanding live events to hit Australian soil. Having been in the events business for over 30 years, our experienced team of technicians and event directors understand what it takes to deliver to this scale and profile. We only use brands we trust; we take a tailored approach to every brief using the largest range of event production services; and we work with you every step of the way so there’s no surprises.
If you’re interesting in finding out what Staging Connections can do for your event, get in touch with us today by calling 1800 209 099 (AUS) +64 9259 0025 (NZ) or by completing our event quote form. — Wanting to know more about Staging Connections? Why not look at our most recent events Meet your local New Zealand events team … Read More
4 rules to an effective event hashtag
Mar 19 2018
Most of the conferences and networking events you’ll go to will have their own hashtag. You'll see event planners and marketers alike splashing the hashtag on all communications leading up the event and on the event day itself. The hashtag has become so ubiquitous that it has now become odd not to have one.
As Mashable explains, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organise content and track discussion topics based on those keywords. In the events world, hashtags help event attendees organise their online conversations – about panels, speakers, ideas and opinions – and stay connected virtually long after the event itself has ended. These online conversations have become an important part of the life cycle of an event. We've previously discussed the trend towards creating online communities to help promote your event. This hashtag will be crucial in executing this strategy. As corporate event organisers look for new ways to engage their audiences and provide rich brand experiences, incorporating a hashtag is one of the simplest and most effective tools in your marketing arsenal. However, if done wrong and without proper consideration you could be heading towards a huge #fail with no one using it or worse, facing public humiliation (remember Susan Boyle's album launch #susanalbumparty). That's why it's important to choose the right hashtag so that people actually use it. The four golden rules of an effective event hashtag It's Unique Make it memorable It makes sense Keep it short 1. It’s unique The purpose of a hashtag that’s associated with an event is to enable those at the event (and sometimes those who couldn’t make it in person) to connect to one another, share their thoughts, experiences and content, and continue to network after the event.
So if your hashtag is being used by another event or group, or is too broad, it muddies the conversation and makes it hard for your group to find each other.
The best event hashtags are those that are unique to the event at hand. If, say, your event is a travel event, you probably don’t want to choose a hashtag like #travel or #lovetotravel (too broad and not specific enough). You can easily cull unsuitable hashtags by performing a quick search on Twitter and Instagram to see what results are already there. We recommend creating a list of 3 - 5 possible hashtags that you'd like to use, run a search on them and decide from there which one to go with. If all fail, then start again! One thing to consider is dating your hashtag. You would need to decide whether you want it to be specific to that year's event, or whether you have an ongoing event and want to build traction behind the hashtag - #SCtech15 vs #SCTech.
2. Make it memorable
It would seem only reasonable that if you're displaying your hashtag on every piece of communication to promote the event, and throughout the venue on the event day, that audiences would remember your hashtag? Well, unfortunately this isn't the case. If you're organising a travel expo event in June of 2015 and the hashtag is #TravlXpoJn15, it is highly likely people won't remember it, misspell it or can't be bothered to go back and search for it. Was it #travelexpojune2015 #travelex15?
The best hashtags are the most memorable. They relate well to the event at hand (a travel event should probably have the word “travel” in it, for instance), and they stick in the brain either because they’re short and sweet, they make obvious sense, or they’re fun and cool.
A good example for this could be #TravelExpo15 (or whatever the name of the event is).
3. It’s intelligible
Looking back at the previous Travel Expo example the hashtag - #TravlXpoJn15 - isn’t easily readable. When you see the letters you can partially understand what it is meant to say, but not being true words we wouldn't easily remember it. You'll also have to consider when in practice, upper case titles often get removed or people forget to add making your hashtag even harder to decipher - #travlxpojn15 (???). It's safer to use actual words than abbreviations unless they're common ones such an inc. for incorporated. In this instance, a better and more sensible hashtag would be #travelexpo2015. It might be a little long, but at least anyone who sees it – whether they’re at the event or they just stumble across it while browsing social media– will understand what the hashtag is all about at first glance. Additionally, if your event attendees are not sure what the official event hashtag is, using something like the above example means it could be easily guessed.
Other things to consider: Spaces aren't supported. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#TravelExpo). Uppercase letters will not alter your search results, so searching for #TravelExpo will yield the same results as #travelexpo. Numbers are supported, so you can include dates to help identify your events. Only words and numbers are allowed so don't try to include punctuation marks, ampersands or any other special characters Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter or Instagram handle will post to them directly. 4. Keep it short and simple
Last but not least, you want your event hashtag to be short and sweet. In this example, #travelexpojune2015 might be too long. It’s 19 characters long. If someone wanted to share a link, let’s say, while using your hashtag, they’d only have about 100 characters to write their message. And if they want to leave room for a retweet, they’re down to just about 80 characters. For a little context, the previous sentence was 87 characters long.
The shorter the hashtag, the more room your attendees will have to share their thoughts. So instead of #travelexpojune2015, you might want to shorten it to just #travelexpo – much shorter, and it has the added bonus of being useable after the month of the conference, in case you want to make it an annual event.
What's next? Encouraging interaction at your corporate event
Now that you have applied the four golden rules to an effective event hashtag, how will you promote your hashtag to get audiences using it? We've mentioned previously that event organisers include the hashtag on their promotional materials and often the first speaker of the day will mention it during House Rules. However, these are still quite passive approaches. How do you start the conversation and actually encourage people to post?
What if we said you could display a live social feed of all the posts tagged with your event hashtag onto a large screen for all your audience to see? Event Feed is Staging Connections social media wall which pulls in all posts from Facebook, Twitter and Instagram that include the event hashtag. Event organisers have been using it at conferences and awards nights across Australian and New Zealand and have found it to significantly increase their audience engagement and social spread of the event. Interested in using Event Feed at your next corporate event? Head over to the Event Feed page for more information or contact us to start planning your next event. Related Articles Say Hello! to Event Feed - Event Tweet has had an upgrade! How to trend on Twitter 5 Clever Ways to Use Twitter at your event 25 Reasons You'll Love Event Poll Post orginally seen on Adweek and repurposed for events ... Read More