Event Apps – the new way to manage and plan road show events from the palm of your hand. For an event planner, road shows present their own unique set of challenges. Planning and executing an event in multiple venues at multiple times requires a great deal of organization and planning. In some instances, a road show may be scheduled to take place in multiple locations at the same time making the execution of the event all the more difficult.
To help you manage and successfully execute your road show event, we’ve created Event Briefcase, our event planning app that allows you to upload important information about your event, such as location, schedule, speaker information and sponsorship information, and then share this information with all of the attendees of your event simultaneously. The beauty of our event planning app is its simplicity. It is extremely user friendly and easy to navigate meaning even the least tech-savvy attendees of your event will be able to use our app.
Our event planning application is a great tool for planning and executing any road show, allowing you to instantly communicate to your attendees, wherever they may be, instantly. Here are 10 ways that Event Briefcase will help you manage and plan road show events: 1. Event Agenda
Feature: Agenda
With our event planning app, you can upload the agenda for your road show so that you can simultaneously share it with all of the attendees of your event. This will help your guests organise their time and ensure they are able to take in the events at your road show that they are most interested in. 2. Upload information on your key people; speakers, presenters, performers and so on.
Feature: Speaker Information
Our event app will give you the opportunity to introduce the speakers that are part of your road show to your audience. There is a dedicated area where you can share your speakers’ bios and profiles so that your attendees have a bit of a background on each of the key people who are part of your road show. 3. Provide important venue information Feature: Facility Overview
With our event app, you can help your guests out by uploading a map of the location of your road show as well as important information about the venue where your event is taking place. For out of town guests, you can also include shuttle and transportation information to and from the venue using the Transit feature.
4. Attendee & RSVP List
Feature: Attendees
You can help facilitate networking at your event by uploading a list of attendees who have confirmed their attendance. Our app allows your event’s attendees to e-mail one another by clicking on a guest’s name. Our application then takes the user right to their device’s e-mail client so they can begin typing their e-mail. 5. Upload essential event information for download Feature: Downloads
With every event, there are leaflets and handouts that are needed to convey useful information to your event’s attendees. With our event application, you are able to upload all of this information so that your guests can access it from their smart phone or mobile device during the event.
6. Give your sponsors exposure
Feature: Sponsors
With our event app, there is a dedicated sponsors area where you are able to highlight the sponsors of your road show in a new and much more engaging way. Event Briefcase comes with an area that is completely dedicated to sharing sponsor information with your event’s attendees. In this area, you can share your sponsors’ content and include hyperlinks to websites and other relevant sponsor or partner information. 7. Get your audience talking with live audience polling & social media integration
Feature: Links
Live audience polling is a fun way to engage your audience and is a way of garnering their participation during your road show. With Event Briefcase, you are able to share a link with your attendees that take them to your event’s Event Poll where your attendees and read and respond to questions. If you’re holding your road show events simultaneously this is a fantastic platform for gathering all of the responses and instantly displaying them on screens for all to see, regardless of their location. Additionally, our event social media platform is another great tactic for event planners to use to encourage social promotion of their event. Event Feed captures all social posts containing your event’s hashtag and pushes them live to screen in your venue. It can be both public or private. If your event is private, you can include a link to a private Event Feed, where your attendees can upload comments and imagery to a closed social feed that only gets displayed in the venue, rather than posting it publicly.
8. Up-to-Date News
Feature: Bulletins
When you have important news or bulletins to share with your event’s attendees, you can upload this information and share it via the news and bulletin area of our event planning app. This is a great way to convey important information about your event and to keep attendees up-to-date. 9. Showcase engaging video content
Feature: Videos
A great way to engage your audience is by sharing a video. Videos are an easily digestible, content-rich source of information that conveys a large amount of information to your guests while requiring only a small time commitment from them. With Event Briefcase, we make it easy for you to share videos with the attendees of your road show. 10. Promote venue offers and deals Feature: Links / Downloads When planning a road show at a specific venue, that venue will often have promotions that the venue wants to highlight for your guests. With Event Briefcase, showcasing in venue promotions is a piece of cake. Whether it be restaurant, accommodation or hotel facility offers, Event Briefcase gives you the option to upload downloadable pdfs, upload links to videos and more. Event Briefcase by Staging Connections – a free corporate event app.
Our Event planning app makes sharing information with your road show’s attendees simple and easy. Best of all, Event Briefcase comes free-of-charge when you hire our AV Services. When you choose Staging Connections, you are choosing a company with more than thirty years of experience that we can put to work for you at your event. To help you pull of a road show that will knock your guests’ socks off, we can provide you with a professional event production team to assist you with executing a flawless road show.
To find out how Event Briefcase can enhance your event, speak with one of our Staging Connections representatives today by calling 1800 209 099 or by sending an online enquiry.
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4 ways you can increase ROI by webcasting your event
Mar 19 2018
It’s little surprise that brands are wanting more from events. The technological world has evolved to allow them to connect with a virtual audience in a similar way to how they would with an in-room audience. The sophistication of today’s live-streaming, on-demand downloads, and online audience participation make webcasting events not just a great engagement tool, but also a revenue raising opportunity. By delivering your event through webcasting, you’re creating three distinct forms of valuable product: Content, Exposure, and Measurement. And you’re creating an opportunity to boost your revenue much higher than you would with a one-off, one-location show. Four ways to make money from webcasting your event
By broadcasting your event through
a tool like Staging Connections’ Event
Webcast, you’ll be able to target the
key areas of sponsorship, content and
marketing collateral. Here’s a little bit
more on how to get the most of it. 1. Paid access to content Sometimes, there will be people who
want to attend your event but just
physically, or geographically, can’t be
there. You might want to offer training,
or have a global audience who is keen to
hear what you have to say.
That’s where paid access can come
in handy. Staging Connections can
help you set-up a pay wall to view
your streamed event, so people can
participate from afar and still have
access to your valuable content. The
branded webcast page will also be
live for up to a year after your event,
allowing you to continue hosting and
charging access for. It’s a great tool for
maximising the return from your event. 2. Sponsorship Opportunities Staging Connections’ webcast platform
is the most customisable in the
Australian market. The webcast skin and
embedded features provide brands with
many sponsorship opportunities. Below
are some ways you can use the realty
to attract sponsors vying for the same
audience: Brand name or logo insets on the webcast skin Branded questions included in the live polling platform (available only in certain packages) In-video and pre-roll advertisements similar to what you see on YouTube Branded social media links posted on embedded social media feed Branded downloadable documents Don’t forget, you’re online with a
webcast, so directing participants to
a sponsors website, video content,
social media or any other web-based
promotion is a very simple task.
3. Data capture The great thing about giving viewers
the opportunity to stream or watch ondemand
is that will provide invaluable
data in order to access the content.
When you register for a webcast you
are often asked to submit your name,
company, job title, location, email
address and even phone number.
This information coupled with some
basic web analytics can provide a lot
of information about your audience.
You can measure everything from who
attended, their location, what device
they’re using, how long they watched
the video for, and even who interacted
with the webcast add-on features such
as live polling or social media.
Once captured this data can help create
audience segments and aid future
marketing and business initiatives.
This is especially useful for business
development and lead generation.
Now that you know what content the
audience is interested in, and they have
given you their information, you can start a conversation and follow-up with
additional webcasts or cross-promote
other services your brand offers.
The webcast is used to start the
conversation and now it’s up to you to
nurture that lead and turn them into a
loyal customer.
4. Marketing Collateral By their very nature, webcasts are a
fantastic platform for your sponsors.
Why? Because you’re hosting an event
that’s capturing the attention of a very
specific target audience, something
traditional mediums of advertising just
can’t offer for branded messages.
When you webcast, you’re not just
streaming live – you’re recording valuable
video and audio that can be repackaged
and repurposed for future use. And you’re
doing it at a fraction of the cost of
sourcing footage in other ways. This means you’ve already got yourself
material for ads, promo videos, and
branded material for you to promote on
your website and on social media. It’s a
saving on your marketing budget that
can lead to big things.
Of course, when you host material on
your website you also get the added
benefit of increasing your content, driving
traffic to your social platforms and
sponsors links, better SEO, and cementing
your credibility in the market. Benefits of Webcasting your event Staging Connections has brought webcasting to events for a wide array
of applications. Beyond conferencing or sales, webcasting can be used for
connecting with global audiences, streaming celebrity clients for launches, and
ensuring people don’t miss out on important events all around the world.
We’ve helped Australian manufacturers’ webcast announcements and
demonstrations for products to a worldwide network. We’ve helped companies
communicate from the CBD to remote Australian towns. And we’ve helped our
clients do this quickly, and effectively – so let’s talk about how we can help you
do the same.
Webcast your next event
Not sure if webcasting is right for you? Get in touch with us and one of our experienced event directors will help you find the best products to match your event objectives. Related Articles on Webcasting The benefits of webcasting your event Opinion Piece: Making Money from Webcasting by General Manager - Digital, Tim Chapman Launching Hobart 39 - a live webcast of ship unveiling ... Read More