Harnessing the Power of Creativity In a dynamic world driven by innovation, creativity stands as our guiding light, navigating us through change and evolution. Join me, Julz Partington, a seasoned event designer and creative director, as we embark on a journey to harness and magnify the spark of creativity, transforming it into a powerful spotlight. ...

One of the most beautiful, intricate and technically complex stage designs of 2015. Staging Connections delivered a visually captivating event for the Australian Hotels Association (AHA) Awards for Excellence at The Star Sydney. Celebrating the best of the hotel service industry, the event offered guests a visual feast, combining complex stage sets, intricate styling, technically advanced projection mapping and strategically prepared video content. Inspired by the geometric logo elements the Staging Connections event production team built a custom stage design comprised of a 20x5m hard projection set interspersed with coloured acrylic panels to emphasise the geometric elements of the clients’ logo. Video and imagery was projected onto the 3D set using state-of-the-art projection mapping, illuminating the stage in a thousand colours that drew the audience’s attention and ensured a memorable result. Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen (e.g. to display a PowerPoint), light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”. Selina Rumble, General Manager of Partnerships & Events at the Australian Hotels Association was delighted with the creative event design that perfectly answered the Association’s brief to deliver a memorable occasion. “The Australian Hotels Association has worked with Staging Connections across Australia for nearly 10 years, and the team know how to push boundaries to produce a stellar result every time. They went above and beyond for our Awards for Excellence, delivering not only a visually stunning experience but a seamless event as well for our 500 guests. “Whilst a celebration is memorable in itself, we delight in using technology to create a striking event environment that our guests want to share with their friends. Staging Connections have the technology, the team and most of all, the know-how, to deliver special events that continue to impress our guests,” said Ms Rumble. Stu Buchanan, Event Director at Staging Connections led the team in managing and producing the entire event. “It was a star-studded event and we were keen on impressing both our client and the event’s attendees. Our team worked hard to design the multimedia for the event that took over 125 hours to prepare, and the result was a dynamic and impactful backdrop that guests raved about. “As an integrated event staging provider, every element of the event was carefully thought out, from the set design of tessellated triangles, to the mapped digital backdrop, to the three 16:9 screens and the table styling featuring illuminated glass terrariums filled with copper string lights. The event environment was warm, inviting and had an ultimate wow-factor,” concluded Mr Buchanan. Staging Connections worked in collaboration with The Star Event Centre’s technical and audio visual team to deliver the spectacular result for the Australian Hotels Association Awards for Excellence. Related Articles First of its kind - a Kinetic ceiling installation at The Million Dollar Lunch gala Transform your corporate event with creative stage design How projection mapping can add an extra dimension to your events ... Read More