Immerse your guests in a cinematic experience with our new LED Wall – Crown Palladium Ballroom has been at the forefront of event technology in Australia for more than 15 years. It was the first Ballroom to use intelligent table pinspots, the first to use Meyer Sound’s award-winning horizontal array loudspeaker system and now features another stunning new innovation. The room now boasts 58m2 of VuePix E series Pro LED Wall permanently deployed by Staging Connection with the express purpose of providing event clients with a truly stunning visual experience thanks to its impressive size, brightness and colour intensity.
The impressive 14.4m wide and 4m high display is mostly in use as a backdrop on the proscenium stage to provide the perfect virtual set for event designers that want to create strong visual impact. Due to the flexibility of the system it can also be safely rigged or ground-stacked* almost anywhere in the space either as one complete wall or as a series of displays. Employing more than half a million individual LEDs with a rated brightness of 3500 nits (a home television is usually around 350 nits) your show content will display brilliantly and will have no issues competing with stage lighting. “Once upon a time corporate Ballrooms used starcloths or cycs as a show backdrop. This new LED Wall takes the creative potential to an amazing new level. Anything is possible,” says Andrew MacColl, Director of Event Technology at Staging Connections Group. Use the new LED Wall to display corporate or club logos and branding, engage audiences with dynamic animated media backdrops, up the ante for band or dance performances with exciting multimedia or even customise the configuration to deliver a unique event that captivates your audience. The sheer size and impressive luminance makes the LED Wall the perfect backdrop for all events. Being a blank digital canvas it lends itself to all types of events such as; Corporate breakfasts, lunches and product kick offs. Charity events and fundraisers Awards nights, gala dinners and sporting events Music concerts Conference plenary sessions Staging Connections’ team of in-house multimedia designers can create custom content, both animated or still imagery, to leverage the power of the LEDs. The LED Wall was used at the Crown Melbourne Christmas Showcase to give the stage a more dynamic environment and allowed the event theme to carry across the stage set. “The Event theme was the 4 seasons of Christmas travelling through different countries. This theme allowed us to cast the room in an array of different colours through spectacular on-screen content, supported by dramatic lighting. The theming of this event came to life through the vision elements with the intensity of the LED Wall giving more impact to the imagery,” says Kristy Richards, Crown Melbourne Venue Sales Executive for Staging Connections.
The LED Wall was the final piece of the puzzle that turned the event into an immersive visual journey for guests.
“The LED Wall was displayed in conjunction with all the other screens in the room. It was the central feature, flanked by two 20ft x 11ft screens and lining either side of the room was two 30ft x 10ft screens.”
Throughout the event, Staging Connections utilised different applications of imagery to demonstrate its versatility and show how well the LEDs work against projection. “We’ve been the in-house AV supplier to Crown Melbourne since it opened in 1997. During this time, we’ve helped the venue maintain its position as one of Australia’s leading event venues and it’s because of our relentless commitment to technological innovation,” says Mr MacColl.
“The LED wall that was used for the Shared Tables Gala Ball in 2015 added that extra sparkle to the room and elevated the entertainment to the next level. A sensational addition to our event by Staging Connections, who have been designing and collaborating with Shared Tables for the past 14 years to ensure we have the best show in Australia for our guests.”
Gerard Doherty, Shared Tables | Crown Melbourne
Staging Connections Melbourne Events Team
Our Melbourne team is proudly led by Haig Walker and comprises some of the most talented design and styling professionals in the industry, offering event excellence across 7 key venues. If you’re looking to host your next corporate event in Melbourne, than we’re the experienced events team you can rely on. We proudly offer Australia’s largest range of event services across audio, lighting, staging, vision and extending to styling, multimedia and digital event solutionslike webcasting, live polling and event social media. Get in touch with us today or call 1800 209 099 to speak with one of our event experts. * Please note there are additional charges for the rigging or moving of the LED Wall from its current position within The Palladium at Crown Melbourne. … Read More
Why you should use digital banners at your event
Mar 19 2018
A theatrical set is a combination of engineering, practicality and imagination that, at its best, becomes part of a show’s narrative as it helps tell it. The ubiquity of digital video technology means that your event can benefit from the same attention-grabbing visual techniques that wow Broadway audiences. With the right content, your brand, message and story can fill screens, dance across walls and create long-lasting impressions in your audience’s memories. Even better, your content can be transported to new venues, re-used in electronic communication, broadcast on web and re-purposed as a promotional tool after your event is over.
What is a digital set?
‘Digital Set’ is a catch-all term for a combination of techniques, equipment and strategies that all use digitally created graphic content to enhance a live event. A Digital Set can be any combination of static, animated or video content displayed on screens, projected on surfaces or animated across LED lighting fixtures. The options with projection alone are almost limitless! With one projector you can present an animation on a central screen all the while projection static branding on two peripheral screens.
Set the scene of your event
The first thing you need to consider when using digital sets is the venue you intend to deploy them in and the projection space that allows. Small function spaces - will be well served by projection to a modest central screen, augmented by strategically placed flat-panel displays. Larger theatre-style presentation spaces - can support multiple projection screens and projection onto walls. Extremely large ballroom or gala centres - allow you to stretch your imagination. They can house multiple sized custom screens, curved screens and projection mapped immersive visuals, all on a grand scale. Designing to your message The aim of your event is to convey your message, a digital set is intended to enhance it not outshine it. The development of your content and its technical implementation should go hand in hand. The best AV companies now have graphic designers, computer animator and video content creators in-house, which is the ideal team for enhancing your message. Take your speaker’s PowerPoint or Keynote presentations as a starting point and work through them with the content creators. They will pick out themes, selected static or animated visuals, highlight the most important sections and help structure the presentation with visual markers.
Making use of the natural breaks
You obviously don’t want to subvert attention during your speakers presentations but there are several natural breaks in the proceedings; introductions, walk- ups speaker changes that allow you to use the whole Digital Set to entertain the crowd. For example, introducing a speaker allows you to use all visual displays in unison to immerse the whole venue in a single visual sequence. An image can traverse the room making heads spin, light and fire can rise from every corner in your event. All these transitions should be made with tight, precise timings before bringing the focus right back to the speaker.
Making an experience for your guests
Envisage this:
Video operators ensure that all presentations are queued up on a central computer and can be edited at a moments notice if necessary. All of your creative content will be deployed across projectors and screens via media servers run through powerful video mapping software. Lights go down, animation and video come up and your first speaker will take to the stage, right in the middle of the digital set you have created.
Your presenter speaks. Slow video loops of your logo and slideshows of images pertinent to your theme run unobtrusively on secondary displays, quietly setting the scene in your audiences peripheral vision. At the moment when the major new product/direction/award is unveiled all displays leap to life in concert with the key image and text. As the details are explained, different points and illustrations make their way to different parts of the room, adjusting and focusing the audience’s attention as necessary. As the presentation ends, the room becomes one image, surrounding the crowd in the environment of the idea.
Take your digital set with you
Marketing memory
After the applause has died down and the audience has left, your Digital Set is ready to keep working for you. You should follow-up your attendees via email, framed in the same style and content as the event and send out a link to video highlights. Make sure you tie their experience into your emailed content. You have created a memory that is branded with your visuals in each attendee’s mind, and every time you communicate with them make sure to use these same images. If your content and message were compelling, they will recall the event even more fervently.
Portable set
If your event is travelling its easy to take your digital set with you and adapt it as needed to the new venue. Projections can be scaled up and down according to room size and available surfaces. Similarly, images that were split across multiple devces can be amalgamated to one or vice-versa. Digital Sets are incredibly malleable and coherent content with a clear message with translate well no matter what media is carrying it. Your digital content is now a business asset that cost a fraction of its physical counterpart with the ability to be scaled down to an iPad or up to an arena.
Digital set event packages Staging Connections offer Digital Sets in their Event Create packages. In-house content creators work with you with options for either static or animated imagery. Standard display options include projecting from one projector onto multiple screens or from multiple projectors onto ultra wide screens, if your venue can physically accommodate them. In all cases and all combinations, Staging Connections work with you to bring out the heart of your message, and enhance your event with the right combination lighting, sound and decoration to fit with your theme. Unique boxes
The standard package does not limit your ability to create something truly unique. Staging Connections’ creative team and event planners love to extend themselves by creating totally individual events that create an environment for the organisation’s message. Whether it is bringing a character to life, creating a new display concept for a revolutionary product or finding a way to communicate a radical idea with absolute clarity, the Digital team love a challenge. That’s the great thing about the digital visions tools of modern AV – it’s never been easier to bring the hardest-to-image concepts to life and it’s never been more affordable to create a theatrical experience for your audience that’s every bit as entertaining as a night on Broadway. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More