Fact: When it comes to marketing budgets, the budget for events tends to be the first to get shuffled around. Don’t be disheartened, it’s the perfect time to get a bit more creative, think differently and prove the value of an engaging, interactive and successful event, no matter what budget is allocated. Fact: When it comes to marketing budgets, the budget for events tends to be the first to get shuffled around. Don’t be disheartened, it’s the perfect time to get a bit more creative, think differently and prove the value of an engaging, interactive and successful event, no matter what budget is allocated. 1. Capture the attention of your event attendees Nothing puts a smile on the face of your boss more than his/her event attendees looking in awe and excitement at the scene in front of them. Yet when you think of creating that sensational event experience, you automatically hear the ring of a cash register. If you have a limited budget, your choice of AV can make all the difference. Well positioned lighting can set the scene and add drama to any event through programmed lighting stings. Combine lighting with vision or multimedia content and you can make a real impact, without stretching the budget. Transform a stale event environment into something special with the clever use of projection, strategically placed screens, plasmas and LED displays plus the latest in playback and edge blending technology. How about using multimedia content projected onto the stage instead of building a stage set from scratch. The opportunities are endless. Multimedia content truly brings an idea to life, whether it is aliens circling your audience, cars racing by on the walls of the venue, or snow falling from the sky. Consider the impact that technology could have on your event next time you’re handed the event budget. 2. Returning the investment for everyone Events now need to achieve more than yours or your client’s bottom line – an event has to create a return on investment for those who have dedicated the time to attend and be more than a stand-alone entity but an integrated branded experience for the attendee. At the earliest stage of idea generation, think about what does the person attending the event want to get out of the event experience? What’s in it for them? Placing the attendee’s desire at the top and getting their buy-in at the event will inevitably meet the event’s objectives for sales, customer retention, or employee engagement making the end goal more easily achievable. Be audience focused from the very beginning. 3. Think differently and think bigger – an integrated brand experience Be creative with your event design and ideas – think differently about the experience you want your attendee to have and how the brand message can not only be integrated into the event but also how you can use this opportunity to create an interactive and memorable experience that translates into a stronger more beneficial relationship with attendees. Do a walk-through in your mind and make a list of what the attendee will see, hear, touch or feel from start to finish at the event. At each audience touch-point from the entrance, to the table setting, entire event space or the stage, think differently about how to make the experience personal and interactive. Try creating an illuminated centrepiece using your logo or hero image; utilise intelligent lighting and projection carrying the theme, product or brand imagery throughout the event space and use motion graphics and projection mapping to design a stage set that gives the audience the sense of being in a completely different location. Imagery projection can transform a room into a living space – think more than the traditional lighting – you can take your attendee on a visual journey using moving imagery, video or photography projected 360 degrees around a room creating the illusion that they are within an experience and not just an event. Motion graphics and multimedia technology is developing all the time and can be combined with projection for vision or lighting that reacts to touch – letting the attendee drive and direct their experience. Written By Stuart Buchanan, Sydney Sales Manager With event production experience spanning 17 years, Stuart’s local and international knowledge and know-how has set him up to be a true industry professional. From the early 1990’s Stuart worked as a music and fashion event promoter before moving into the corporate events field and has been with Staging Connections for over 12 years. ... Read More

In this latest blog our Technical Director in Sydney, Tom Wilson tells us what 'Speakers Prep' is and why you need it for your next conference. What is 'Speakers Prep' and why do I need it for my event? Speakers prep is a service which helps your conference run smoothly by looking after all your speaker needs before, during and after the event. Before the conference starts speakers are provided with a unique email so they can provide their presentations ahead of the event direct to the technicians running the conference. On the day of the event a dedicated room is set up for speakers to 'check into' when they arrive on show site. In the speaker ready room they can comfortably review their presentation, make any adjustments and practice and load their presentation at a time convenient for them. Skilled PowerPoint technicians are available in this room to assist with presentation editing and also brief the presenter how to use the technology in the presentation room, such as the remote mouse. Once the presentations are loaded they are automatically distributed to the required room via a Local Network so the speaker does not need to fumble with cords or laptops. From the speakers prep room the technicians can remotely view all the screens of all of the rooms, allowing them to see the progress of each room and if a change in room occurs reroute the presentation instantly. Why do you need it? Preparation and organisation is the secret to a successful event, in particular it benefits three stakeholders, you as the event organiser, the speaker and the event technicians. Having a Speaker Presentation room allows you as the event organiser to delegate all speaker related matters, saving your inbox being clogged up with large presentations and multiple last minute edits and changes. Event Organiser Benefits Can always find a technician to help without needing to call someone Can find out if a presenter has checked in yet Keep a copy of all presentations at the end of the conference for distribution A well managed Speaker Prep room also reduces the stress for the speaker as they can feel confident that any last minute changes will be reflected in their presentation. They will also feel more prepared as they have been fully briefed by a technical team and they do not have to worry about access or passing the presentation onto anyone else once they hit the room. Speaker Benefits Central Place to load multiple presentations Skilled PowerPoint staff to help with edits Can check their presentation against formatting errors Can Preview Videos Can get themselves familiar with Remote mouse Can check email and download presentations from the internet Finally it allows technicians in the conference rooms to concentrate on the task of operating the show and not being overwhelmed by presenters. Event Technician Benefits Remote monitoring of all rooms Can educate presenters on how to use technology Can preview videos and check speaker requirements Written by: Tom Wilson, Technical Director – Staging Connections Sydney ... Read More

Building a presentation may seem straightforward, but sometimes presentations can turn very complicated when it comes to the delivery. One way to avoid the pitfalls is to remember to get the basics right Building a presentation may seem straightforward, but sometimes presentations can turn very complicated when it comes to the delivery. One way to avoid the pitfalls is to remember to get the basics right: 1. Before starting to create your presentation, ensure you adjust the page setup to match aspect ratio of the display device, so as to get rid of those black bars around our slides. 2. When styling your presentation, remember that dark backgrounds should be used for darker rooms and light backgrounds for lighter function rooms. 3. When authoring your presentation, check that your text is well contrasted against the background colour, so your audience can easily understand your message. 4. Knowing that a picture is worth a thousand words, check to see if any of your text can be swapped for images instead, as this will avoid your audience suffering “death by PowerPoint”. 5. When saving your presentation, make sure that any files linked to the presentation are saved with the presentation, so as to avoid that stress just before you present. 6. When setting up your laptop make sure you connect the power supply and have disabled any screen savers and power management, eliminating any surprises mid presentation. 7. When loading your presentation, save it first to the laptop and run it from there, this will reduce any lags or delays in the presentation moving from slide to slide. 8. Once you have your slides on screen during rehearsal, walk to the back of the room and double check that the text size is adequate for viewing from the last row of chairs. 9. Don’t forget to take a depth breath and relax just before walking up on to stage! While some of this sounds straight forward it is important to lay the foundation for the more complicated demands of an event by getting the simple things right the first time! Check out this link for more information: http://office.microsoft.com/en-au/support/microsoft-powerpoint-curriculum-guide-FX102832612.aspx Written by Katie McDonald Katie McDonald is the Digital Brand Manager and resident Brit at Staging Connections. Armed with post-graduate qualifications in Marketing and specialist skills in Digital Strategy, she is passionate about management, execution, and measurement of all digital efforts that enhance and humanize brands online. ... Read More

In this post our lovely event stylist Alana discusses how she created this stunning look for the Starlight Foundation Five Chefs Dinner using over 1000 candles! In this post our lovely event stylist Alana discusses how she created this stunning look for the Starlight Foundation Five Chefs Dinner using over 1000 candles! With a background in visual merchandising, Interior design and floral art, Alana brings a fresh and contemporary vision to creative event design in Adelaide. Working with many of Australia leading companies and associations, she has delivered unique event experiences that inspire and impress. Whether it’s funky, old school, retro or cutting edge, Alana has the contacts, experience and creative inspiration to turn ideas in to a reality. I wanted to share with you a theme inspired by Phantom of The Opera I recently worked on with the Starlight Foundation for the Five Chefs Dinner. It was a spectacular event held in the Ballroom at the Adelaide InterContinental where we used candles and smoke effects to create an intimate mood for the 330 guests attending. The client first came to me with a theme in mind and some images of the play/movie on a mood board. We then came up with some ideas of how to create this visually. A lot of pre planning went into the event to ensure we could create the right lighting effect. We needed to make sure that the hazer, glaciator and smoke effect would fill the room and create a mystical, enchanting environment! We used over a thousand candles to create the look including pillar candles on the table and oil filled candles in the candelabras. A lot of work went into selecting candle sizes, colours and those with the longest possible burn time, even the small tea lights had a 9 hour burn time! The biggest concern was positioning candles and ensuring they were not in the direct path of air conditioners cause this makes them burn much quicker. It is also very important that they are not lit too early to ensure they get maximum length. For this particular event we lit them around ten minutes before doors and many volunteers from the foundation helped out, in the end it took 20 people 10 minutes! Overall we had 33 tables of ten but it felt like a very intimate evening with great ambience all created by the glow of the candles! Check out the pictures and let me know what you think of the end result! Author: Alana Berryman, Stylist, Staging Connections Image Credits: Unless stated otherwise, all images are owned by us ... Read More

A recent study released by the Harvard Business Review has confirmed the ongoing and intrinsic value of meeting face to face. Of the 2300 HBR subscribers, 79% stated that "in-person meetings are the most effective way to meet new clients to sell business" while 95% of all respondents said that "face-to-face meetings are a key factor in successfully building and maintaining long term relationships". The study also concluded that while technology is clearly on the rise the business executives confirmed that face-to-face meeting benefits (both tangible and intangible) cannot be replaced by technology. Download the full report here Post - Matthew Allely. ... Read More

Andrew MacColl, Director of Event Technology at SCGL, recently travelled to Las Vegas to attend InfoComm, the largest AV technology trade event in the world. He reveals the top technology trends from the tradeshow. 3D: The rise of the ‘interactive film phenomenon' meant 3D was the word on everyone's lips. With consumer interest driving the use of 3D in events, organisers are starting to include it to create personally tailored environments that heighten the audience's experience. But remember - content is king. LED technology: LED technology is already widely used but the latest versions have new benefits such as: 1. Improved colour rendering 2. Increased light source from a single fixture 3. Reduced power consumption - making them a better, ‘greener' technology all round. Next Generation Control Systems: Control systems allow for the best in communication technology- an essential component of ensuring smooth running of any event. Control systems have evolved, bringing new benefits including: 1. Increased sophistication through completely digitised systems 2. Saving time onsite with new software and hardware 3. Ensuring smooth event delivery with the convergence of IT and AV Event technology was once influenced by the broadcast, theatre and rock n roll industries. Now, increased consumer exposure to different technologies has resulted in a more educated and confident event buyer who has sophisticated knowledge and expectations of what is possible. ... Read More

Encore Event Technologies (previously Staging Connections) was tasked with the unique job of creating a flawless and welcoming atmosphere for Basma and Mohammad’s opulent and unforgettable wedding reception for 201 special guests at the Langham Auckland. The spectacularly beautiful reception, would be complemented and enhanced by the pink and purple décor via creative use of ...

In our latest blog Senior Event Stylist, Georgia Strachan, shares her secrets to creating a 'Mad Hatters Tea Party' themed event and discusses how she brought the event alive with digital styling. In our latest blog Senior Event Stylist, Georgia Strachan, shares her secrets to creating a 'Mad Hatters Tea Party' themed event and discusses how she brought the event alive with digital styling. Georgia brings to her role 20 years of experience in design for film, television and creative theme park attractions. Her varied professional background provides a fresh take on conceiving unique event experiences for clients. Georgia injects a fresh and innovative flair for event concepts both locally, nationally and globally. In order to set the scene for my clients Mad Hatter themed dinner party I collaborated with our technical services team to bring together creative styling with audio, vision and lighting technology. Through digital styling we created exciting integrated visual content that transported guests “down the rabbit hole” from the minute they stepped inside the room through a rear projected entry portal. From there the guests enjoyed pre-dinner ‘teapot cocktails’ at the custom made Astroturf hedge bar and played highly contested games of croquet on a purpose built mini Astroturf croquet course. We also covered plinths and cubes with Astroturf to make quirky cocktail furniture and decorated this area with topiary trees and hundreds of red and white artificial roses in Victorian urns. The lighting was very bold and directional to add to the surreal, artificial nature of this concept. For the main dining experience we built a ‘room within a room’ using floor to ceiling rear projection screens to give our guests the impression that they were really in another world. With full control over the environment we had the ability to transform the entire space throughout the evening as each course arrived at the table. We also wanted to change the proportion and perspective of the room at various times making the guests feel small one minute and giant the next and we achieved this by altering the content. It was a very dramatic effect and kept the guests guessing all night. All of our 35 guests were seated at one huge table and I wanted each place setting to have its own sense of style and character so we used a selection of beautiful antique timber chairs, leather wing backed armchairs and upholstered love seats sourced from all over the venue. For the table decor I used piles of old books and stacked them with collections of clocks, feathers and flowers and table cloths were layered with colours and textures to suggest the Mad Hatters workshop. Chef created spectacular cupcakes which we placed on lovely tiered cake stands to become edible centre pieces and we used dozens of vintage porcelain teacups as votive holders to bathe the table with flickering light. Check out the pictures below and let me know what you're ideas are for the ultimate Mad Hatter's Tea Party! Author: Georgia Strachan, Senior Event Stylist, Staging Connections. Image Credits: Unless stated otherwise, all images are owned by us ... Read More

When you’re preparing an audio visual budget for your event, there’s a lot more to think about than simply how much money to allocate for theming, lights, sound and vision. To ensure you’re getting the most value for money from your event’s AV design, a solid knowledge of the capabilities of both technology and your audio visual company are essential. Here we give you our top 8 audio visual tips for creating a successful event. 1. Look for creativity in your audio visual supplier When shopping for an audio visual provider, you traditionally seek service, price and reliability. All are good measures of a quality audio visual company, but to truly do justice to your event, creativity needs to be a central part of their product offering. Advances in projection and event lighting technology mean that the old business model of simply hiring out and operating gear for a client is no longer an adequate level of service. The main driver of this conceptual shift in the market has been technologies such as projection mapping. Projection mapping is the art of creating multimedia content for projection onto flat surfaces (2D projection mapping) or objects (3D projection mapping) and then using advanced computer and projector technology to bring that imagery to life. It has transformed major events, conferences and theatrical presentations the world over. While the technology is now common place, the creative talent to successfully use it is not. To really ensure peace of mind when selecting an audio visual provider, ask about their history in presenting similar events and their history at the chosen venue. Look at some examples of their work closest in scope to your event. If they have documentation of their work at your chosen venue, even better! 2. Set your event vision and share it Having a clear vision of the aesthetic feel and tone of the event is crucial at this stage of pre-production. Storyboard your event like a movie director, discuss themes and images with your key staff and audio visual team. Don’t get fixated on what you have seen done before or know to be possible; a good audio visual company should be able to take on board any creative idea you have and translate it into a practical suggestion. 3. Remember the importance of sound for your event The event sound system employed to deliver it should match the content. Important things to look for are adequate coverage of the room to ensure all attendees get crystal-clear speech as well as the full impact of any musical material. If you are employing high-energy music or cinematic sound effects ensure the system can replicate the full range of sound. A minimum of two subwoofers need to be in place to maximise the impact of any low-end effects or bass lines. Have a look at our blog post on how to get the best sound at your event for more in-depth understanding of the importance of sound. 4. Think digital Discuss with your Audio visual company about methods to digitally enhance your event. Can they digitally brand your conference with projections and then successfully transform the same space for a gala dinner? Entire ballrooms can be changed into another world, and the walls of an auditorium can ripple at the arrival of a new product. A custom built set design can be transformed into a living, breathing animal. Pretty much anything is possible, and an in-depth conversation with a design professional is invaluable to help direct your thinking in the planning stages. Understand what design and creative support the audio visual company offer and whether the in-house designers have the skills to shepherd you through the concept creation, implementation and delivery of just about anything your imagination can conjure. Creating a multimedia driven event from the ground-up can seem to be a longer process than the traditional method of simply stating a theme and letting the staging company deliver, but the results represent a much better return on investment. Elements of digital branding or presentation content can not only be used at one specific event, but also transported to similar events or venues at no further cost. The same media can also be repackaged as web content where appropriate 5. Get Mobile Almost everyone now carries a video displaying, networked computer a.k.a. ‘Smartphone’ in their pocket. This makes them capable of not only absorbing your content but also interacting with it. An audio visual company should have a lot of fresh ideas on how to make this work for your event, extending your theme and offering greater engagement with your audience. A key technology for presenters are apps to enable snap event polling of audience members and instantly display aggregated results on a main screen. For attendees, important information such as timetables, maps and key messages should be easily accessible from an app or network. 6. Ask your audio visual team the right questions Questions about the technical details are excellent for getting a sense of competence and good organisation. Is the PA suitable for speech reinforcement only or can it deliver loud, exciting music if you need it? What combination and numbers of lighting fixtures do they usually use – LED, moving lights, wash lights? Again, it’s not necessarily the specific information that you need, but the assurance of their confidence in answering. If you’re satisfied with that, then ask them what they recommend, or better yet, what they have always wanted to do given the opportunity. You’ll soon establish whether you’re in good hands. 7. Achieving cut through At Encore Event Technologies we realise that you have a unique opportunity to create an event specific to your audience. It’s worth your time to work together with a creative audio visual company to bring an original vision to life that makes a strong statement about your organisation. Your customers are already enjoying new types of audience engagement in both their professional and personal lives, either driven by large corporate organisations or the entertainment industry. The increase in quality of experience means all content providers have to compete to cut through. Watch this two minute video of an audio visual set up by the Encore Event Technologies team featuring Australia's first 360 degree projection screen, custom designed for the event and venue space to create something guests had never experienced before. 8. More than numbers Your audio visual budget now has the potential to deliver results way beyond the date of the event itself. All of your customers, employees and/or delegates are broadcasters, sharing their impressions, images and videos across their networks. Devoting time and creativity at the outset of your event planning can now pay off almost in perpetuity. Get to the heart of your message, envision the best possible shape it could take, and invest in bringing it to life in the most effective way. Written by Robert Meek, Event Project Manager With over 20 years’ experience in the meetings and events industry Rob has a wealth of corporate audio visual event experience that he brings to the delivery of the diverse range of corporate and association events he has managed. Related Blogs 5 top event tips for 2014 What benefit does vision fold back provide in your audio visual solution? Optimise your event communication with event design and technical production ... Read More