Fiona Robinson is an event Project Manager at Staging Connections in Sydney. She has been part of the Staging Connections team for over 12 years and has worked across numerous roles including Production Assistant and Crew Control. In the first 'day in the life of’ blog we get to grips with what being a Project Manager at Staging Connections involves, what a normal day looks like and get Fiona’s top audio visual event tips learnt from working on over 1500 shows in her career. What is involved in being an event Project Manager? As a Project Manager I tend to work on many of our bigger events that require a lot of coordination and management of multiple stakeholders. These shows tend to have a lot of different elements to them; there is usually a stage set, some form of talent, MC’s, guest speakers, large audio visual event crew and Technical Directors. Essentially my job is to ensure all these elements are coordinated in the lead up to the event and come together smoothly on show day. There is also a lot of client, supplier and venue liaison and collaboration. What does a normal day look like? At the start of every morning I spend time prioritising and working out what needs to be dispatched or done that day. Then it varies, one day I can be sourcing the southern hemispheres largest mirror ball and heading out to site visits and the next I can be working through run sheets, floor plans and liaising with talent – making sure they have exactly what they need to perform on event day. No two days are ever the same in this job – just the coffee intake! If it is show day, my time is spent on site moving around where I am needed. I am also a stage manager for many events. This involves wrangling talent, ensuring presenters and speakers know what they are doing and where to stand. I also run rehearsals and essentially make sure everyone is show ready. I have worked with many different presenters, speakers and performers over the years but if I had to say just one, Ray Martin is one of my favourites to work with. He is such a professional and a great laugh. What do you enjoy most about being an event project manager? I love the thrill of the big shows and seeing all the months of work coming together. I especially enjoy Stage Managing – nothing compares to the excitement of being involved in a live event environment. What is the most memorable event you worked on? I’ve had many memorable events but working on Amway China in Singapore for eight weeks in 2006 was one of the special ones. Working and living in another country is pretty exciting, hard work, but so rewarding. What is the best piece of advice for someone thinking about holding an event? Access, Access and Access! When looking for an event venue always consider the access first. For instance a venue with no lift or loading dock can slow down bump in time leaving less time for rehearsals. This leads me onto my second piece of advice; the key to a successful event is leaving plenty of time for rehearsal! Written by Fiona Robinson, Project Manager, Staging Connections. My favourite thing about working in events is working with some amazing and super talented people, mostly my colleagues. We have some awesome people here at Staging Connections. Related Blogs 8 audio visual tips to create a successful event Optimise your event communication with event design and technical production The art of SHOWcraft for your events ... Read More

We're only halfway through the year and the last thing on most people’s mind is Christmas. The many months that separate July and December give the illusion that booking a venue and planning a holiday event is not a pressing matter. You, however, are a savvy event planner, and you know that Christmas venues are already being booked up, and the time for planning a knock-out Christmas party is now. To help you get into the Christmas spirit and holiday party-planning mindset, Staging Connections in South East Queensland has released a selection of Christmas party styling themes so you can start planning a stress-free and beautifully enchanting holiday season event. This year, we’re offering party planners a collection of fresh ideas and some popular revamped classics. Whatever vibe you’re aiming for with your Christmas party, our Christmas themes can help you blow your party’s attendees away. Whether it be a sit down gala dinner, held in combination with your annual awards night or a poolside cocktail party, all of our Christmas party themes can be customized to meet the needs of your Christmas event’s budget, venue and brief. A Fairytale Christmas event theme Fairytales come to life in this beautiful celebration of Christmas. Christmas is a magical time of year surrounded by enchanting tales that warm the hearts of the young and old. This year, we’ll be recreating the magic of these tales in our revamped, “Fairytale Christmas” event styling concept. This theme is all about incorporating rich reds and textured fabrics, like velvet, into your styling and table centrepieces. Add traditional European, medieval-like decorations to your table style to create a luxurious and decadent atmosphere. Ensemble centrepieces of Victorian urns filled with glossy red apples, berries and roses. Bring warmth to the table by adding clusters of red ruby glass candle holders throughout the table. This Christmas styling concept works best on long king tables, which adds a regal atmosphere to the decadent affair. If you’re looking for an enchanting traditional event style for your office Christmas party then this is the perfect concept for you. Glittery Winter Wonderland event styling There is such childlike joy in the thought of snow and we so rarely get to experience its delights here in Southeast Queensland. Whether it be for a festive Christmas event or a stunning gala evening, we can create a magical frozen fantasy to transport your guests to a world of winter white and starry nights. Ethereal snowflakes drift around the room, across sheer chiffon draping in the ceiling and walls of black star-cloth, settling upon a landscape of pristine linens in the purest white. Austere, bare branched centrepieces drip with icy chandelier crystals that twinkle in the light creating a sparkling canopy at every table. With our Winter Wonderland Christmas party theme, your guests will be transported to a world of sparkling white reminiscent of the gleaming north complete with all the enchanting trappings of a white Christmas. Enhance this frosty winter theme with a custom printed Event Backdrop of a Winter Wonderland, or consider projecting snowflakes across your venue walls, or display wintery vistas across a set of digital banners or widescreens. With our range of audio visual technology and lighting systems, we are literally boundless with how we can make your event standout and truly memorable for your guests. Immerse your guests in our 12 Days of Christmas event theme Undeniably a favourite Christmas carol, we’ve brought the ’12 Days of Christmas’ to life as an immersive holiday event theme. With the application of the latest in digital technology, there are limitless ways to make a real impact at your Christmas party with this theme by turning your event into a live countdown to Christmas. Coordinated graphics can be projected onto screens to create a ‘room look’ that changes every half hour to the next day of Christmas, eventually coming to rest at the Twelfth day. This is a contemporary design concept that celebrates an elegant and romantic Christmas tradition. Festive table linens, in shades of Gold, Cardinal Red and Forest Green, create a luxurious atmosphere. 12 different centrepiece designs depicting the 12 days of Christmas coordinate beautifully with the colour palette. This Christmas, create a tonne of excitement at your Christmas party or holiday event with our 12 Days of Christmas party theme. Platinum Colour Pop Add a burst of colour to sophisticated and clean styling with our new Platinum Colour Pop concept. Along crisp white table clothes, silver sequin table runners add sparkle and a sense of luxury to this styled Christmas party look. Our beautiful silver Manzanita trees are decorated with silver baubles all with different finishes and textures, accented with bright pops of colour. Chair covers in silver grey are arranged with coordinating ‘feature chairs’ to match your accent baubles. This holiday theme comes with an entry feature or stage backdrop that includes our lovely and very versatile crystal curtains and spiral chandeliers. To complete your holiday party theme, you can include coloured lighting to match your accent colour in order to create a cohesive and impactful look for your Christmas event. Party in a tropical Calypso Christmas event theme A fun tropical style, the Calypso Christmas party theme is perfect for Queensland’s hot Christmas celebrations. Featuring a riot of bright colours in chair covers and chevron print table runners, you can utilize different elements of this holiday party theme to coordinate or clash to give your tables individual flair. Our pair of pineapple centrepieces in Pink, Lime, Yellow and Teal are the perfect centrepiece for a Queensland Christmas! For an authentic Aussie Christmas feel, you can add our beautiful floating LED orbs in and around a pool area if you have one available, or you can place them on your stage to add a lovely illuminated element to the décor of your holiday event. Christmas Party Styling Top Tips: Event Backdrop – An event backdrop adds a degree of versatility to your Christmas party. Using our range of Event backdrops is a great way to tie your Christmas party theme together while still highlighting your brand. You can use an event backdrop as a stage background, a media wall or as a photo wall. Event Feed - A sure fire way to plan a standout Christmas party is to engage your attendees with a live social media feed. Our Event Feed platform software will pull social media posts with your event’s dedicated hashtag and display them on a feed. When it comes to adding drama to your Christmas party, lighting is your best friend. We offer a range of sophisticated event lighting options to ensure your party shines bright. From branded or themed roving gobos, uplights along the venue walls, to moving pin-spot lighting to make your tables come alive. Change up your seating style – consider ditching the traditional banquet rounds for long king tables, or create a lounge zone at the back of the room, use a mixture of seating options for an eclectic look. In addition to our beautiful and highly customizable Christmas party themes, Staging Connections offer you more than 30 years of event planning experience. We have an event production team that can help you plan and seamlessly execute a Christmas party or holiday event that leaves attendees breathless with enchantment. If you would like to know more about our Christmas party themes, get in touch by calling 1800 209 099 or by sending an online enquiry. Why you should partner with Staging Connections for your office Christmas party The Staging Connections South East Queensland team have delivered countless Christmas parties and end of year office functions for over 30 years. We understand that when it comes to putting on a good show, you need creativity, innovative AV solutions and reliable equipment. Backed by Australia's largest range of event services, you can count on us to make your Christmas party a truly memorable one. We would also like to welcome the newest team member, Pat O'Hara, who is now heading up Event Design at Staging Connections' South East Queensland. Pat O’Hara is one of Australia’s premier event specialists, highly regarded for producing business events of distinction for clients such as Qantas, Emirates, Citrix & Oracle to name a few. He has cemented a reputation for exceptional attention to detail, showcraft, reliability and client service. Specialties and passions include Design, Production Management, & Show Direction. Whilst holding various roles over the years, his connection to Staging Connections goes back to the mid 1990’s. Now as Creative Services Manager, replacing Sean Sturges who has left the business for personal reasons, Pat and his talented team oversee the creative offerings and event design in the South East Queensland region. Sales Manager for South East Queensland, Susan Hamilton, is excited about what the future holds for Staging Connections' styling services with Pat at the helm. “We are thrilled to welcome Pat back to the Staging team! His expertise in production management and creative services, along with his passion for the industry, means he is the perfect fit for our business, and our customers will continue to receive the latest products and event services technology for their conferences and events. Watch this space ...” ... Read More

Event was broadcast over webcast with 3000+ people logging on Event received over 720 social posts some of which were displayed live via Event Tweet Australia’s first Air Warfare Destroyer (Hobart Class) launch ceremony On Saturday 23 May, NUSHIP Hobart 39 was launched from Techport Australia, Port Adelaide and Staging Connections were there to help see her off in spectacular style. The Hobart is Australia’s first next generation Air Warfare Destroyer and an important milestone for the Royal Australian Navy as well as for her builder, the AWD Alliance. Staging Connections was responsible for bringing the private event to the world media and public. The event generated a vast amount of media attention with the Commonwealth Defence Minister and a large number of senior naval personnel in attendance, as well as the South Australian Premier and other senior ministers. The Ship’s sponsor, Mrs Nicola Hodgman (wife of Tasmania’s Premier, Will Hodgman) officially named the Hobart and christened the ship with a bottle of local Bird In Hand Sparkling Pinot Noir. Together with local event manager, Big Fish Events, Staging Connections managed all production and AV for the VIPs, guests and those watching via webcast. It was a large and challenging environment as the location was outdoors on an active construction site located within a secure defence facility. Therefore, safety and security was paramount. Staging Connections and Big Fish Events worked closely with multiple teams within the AWD Alliance to ensure that all stakeholders’ requirements were met and that a memorable and fitting occasion was held. The team delivered an audio system distributed for multiple areas across the ship dock and worked with Big Fish Events to deliver the event logistics. Staging Connections installed numerous large LED screens for live camera and video footage strategically positioned around the area. This ensured all attendees had optimum viewing of the ceremony. Due to the location of the event being held within an active shipyard and Defence facility, Staging Connections provided a webcast that combined the audio and vision of the proceedings which were then distributed live to the general public. The webcast enabled several key stakeholders located overseas and interstate to be involved with the launch. To capture all of the social posts surrounding the event, Staging Connections also arranged for Event Tweet to be displayed live on screen - allowing well wishers to post their messages and engage with the event proceedings. On the day, the webcast received over 3000 views from around the world and is still available for viewing from this link. Event Tweet received over 370 users and 720 posts which were displayed live on screen at the event. Staging Connections were thrilled to be involved in such a momentous event in Australia’s naval history and wish her crew safe voyages and missions in the future. “Staging Connections was an integral part of making our Hobart Launch Ceremony a successful event. Not only did they provide the infrastructure and production capability that we required, but they also brought innovative solutions to our event – such as the Event Tweet tool and the live webcast feed. Having the Event Tweet tool as part of our event helped to increase our Twitter following and ensure that we were in the top 5 trending hashtags on the day of our event in Adelaide. Our live webcast received around 3,000 hits from around the world for a 90-minute event, with hundreds of people watching it in the subsequent days following the event. This global reach would not have been possible without our live webcast.” Danielle DeSantis | Communications Manager | Air Warfare Destroyer Alliance ... Read More

LED lighting products have gained a certain recognition and acceptance within the corporate events space in recent years. Given this development I thought it might be interesting to have a look at what is available for companies like Staging Connections and what difference they can make to corporate events. Rocco has been part of the Staging Connections team for almost 15 years. With a wealth of knowledge from his work in major concert lighting, Rocco has a flair for transforming any event space into a unique experience. Rocco is involved in purchasing equipment for the Sydney business, and is always looking for new technology to give our clients an edge to their presentations. In this week blog Rocco discusses the benefit of LED. LED lighting products have gained a certain recognition and acceptance within the corporate events space in recent years. Given this development I thought it might be interesting to have a look at what is available for companies like Staging Connections and what difference they can make to corporate events. When LED lighting first came on the scene we were all quite excited and then like the rest of the industry, quickly disappointed. The products had no real punch or control that we saw would have any use to us, they were also extremely expensive in comparison to their traditional counterparts. Due to these restrictions we stayed with our existing product line using fixtures with lamps whilst keeping a close eye on developments from within the LED industry. Then all of a sudden some really cool products came our way! We looked at Cyc and wall lighting and found LED products that were 10 fold better than what we were using at the time. One of the biggest benefits is that with LED cyc lighting the lamps never get hot, making them much safer and helping us reduce risks at our events. Secondly the colour output is fantastic. These units are always in high demand and are always being turned around quickly to be delivered onto the next event. We then ventured out into the world of moving lights and found some great LED products there as well. The great part about these lights and LED in general is that they consume a fraction of the energy in comparison to incandescent bulbs, saving LED lamp life and power requirements. The reduction to our carbon footprint is huge. Whilst I have found some great LED innovations there are some areas that still need to catch up and a good example is with standard profile and wash lighting, which we use on nearly every show. These lights are our work horses in the industry and LED equivalent lighting has been produced to cover these items but the expenditure to buy these lamps far exceeds the purchase price of the similar lamp in a non LED brand. I am sure that these items will come down in price and we are always keeping a keen eye on current releases in the industry to find better, brighter and more efficient ways to light our shows! Written By: Rocco Anzellotti, Technical Director, Staging Connections. Image Credits: Unless stated otherwise, all sourced images are owned by us ... Read More

Think lighting your event means simply flipping on a light switch? Think again. Our event lighting experts share how you can make your event look stunning with the use of pinspot lighting. Watch video What is pinspot event lighting? A Pinspot light is an individual computerised table light that can change colour, patterns and position throughout the event. They’re a great option for gala dinners, weddings and social events and add extra wow-factor to dramatically change the look and feel of the table décor. How pinspot lighting can add drama and style to your event From a simple white light focused onto the centrepiece, to a highly choreographed schedule for each table to change colour or patterns, pinspot lighting gives you endless opportunities to get add some drama to your event. Suspended above each table is an LED light that is capable of moving and focusing to wherever the table may be placed. Its colour can then be chosen as one set colour or can change throughout the night at pre-determined times. On top of this, clients can choose to have an open circle of light or choose from a selection of striking patterns to cast beautiful shapes onto the table and centerpieces, making the table a styled feature. Awards nights can utilise the changing colours of pinspot lighting onto the tables to increase the exctiement levels and anticipation of award announcements. Weddings will benefit from subtle moving patterns on the floral centerpieces. And social events can have corporate or club colours projected onto every table. The combinations and creative concepts are endless! Here are our top tips for using pin spots to put your event in the spotlight. 1. Pre planning with your AV experts When considering table lighting options, it’s important to visit your venue at a similar time of day to when your event will be held. That way you will get a clear idea of what the light will be like in the room on the event night. Look around the room and see where the fixed lighting is focused. Lights that illuminate the walls, windows, and ceiling can draw attention away from the centre of the room. Pinspots help to keep your guests’ focus on the tables and each other. This is one part of the lighting design process Staging Connections team of AV technicians goes through in planning for each event. As each venue provides a different environment, each event requires a tailored lighting solution. Therefore, it's important you consider partnering with an AV provider who knows your venue well so you can be sure you're getting the best lighting solution that will meet your expectations. Recommended: Explore Staging Connections' venue partners via Venue Locator 2. Use colour Think outside your event colour palette when you use pinspots. For example, if you've used a particular colour throughout the event, you may like to avoid this colour with your pinspots as it may be too much of one colour and wash away the impact. It’s also a good idea to consider colours that complement all skin tones, like magenta or a soft rose, rather than yellow or green. Take advantage of the effect colour can have on the atmosphere by changing the shades through the course of the night. For example, if your cocktail hour starts around sunset, you can splash your room with golden tones. During dinner, consider soft lighting that will mimic flickering candlelight. 3. Programmed lighting changes A great way to add excitement and anticipation, particularly at award ceremonies is to use programmed lighting changes in the count-down to announcements. It's a great way to highlight tables where winners are sitting as their award is presented. 4. Event styling with pinspots Lighting your centrepiece with pinspots can make them look like pieces of modern art. This works particularly well if you centrepieces have glass or reflective elements to add an interesting glow to each arrangement. Work with your Staging connections event designer to figure out which type of pinspots will best suit your event. You’ll get an event environment that's bound to impress. Additional lighting options If you need to raise the profile of your company brand or message at your event, you may like to consider additional lighting products like gobos. These can be used to create illuminated logos on your dance floor or entrance feature. For weddings, gobos can also be used for the bride and grooms initials, wedding date, or any other wedding motifs. Recommended: What is a gobo? Quality counts when it comes to event lighting When it comes to event lighting it’s vital you can be sure of a quality, dependable safe product. Staging Connections only uses the best quality lighting equipment and manufacturers for our events and events held at our partner venues. This is important because these products are dependable and give a far superior effect to lower quality brands offering simple wash lights which can cause problems or safety issues in the long run. Staging Connections showcase of pinspots at the InterContinental Adelaide from Staging Connections on Vimeo. Staging Connections showcase of pinspots at the InterContinental Adelaide from Staging Connections on Vimeo. ... Read More

Each week we aim to demystify the world of audio visual equipment and event services lingo. In this week’s #TechieTuesday we take a look at the recent Vivid festival in Sydney. If you visited Vivid or saw the spectacular pictures on television, you may have wondered how they created those beautiful landscapes of colour that blasted across the harbour. AV Discipline: Vision AV Category: AV Effects AV Jargon: That looks cool... Vivid requires many weeks and months of planning, to ensure each year is bigger and better than the last. The level of detail and quality found across the creative installations is extremely complex, with some teams dedicating weeks if not months to planning and testing their designs. In fact, this year’s Vivid saw each individual tile on the Sydney Opera House mapped out with pixel-perfect precision so each tile could be illuminated when needed. Photo Credit: Naiker Photography 'Sydney Opera House' Let’s explore what’s involved and see how the technology can be used for corporate events. There are two very different types of technologies found throughout Vivid, they are; colour changing lighting fixtures and projection mapping. Colour changing fixtures are the simplest way to bring colour and movement to the festival. Many landmarks were flooded in vibrant colours, providing spectators with a striking view of the harbour. With careful selection and placement of lighting fixtures in and around the landmark, this allows the lighting designer to program the movement and transition of colours. Hours of programming on a lighting console are required to ensure the correct timing and sequence of colours, transitioning from a cobalt blue one minute and morphing into an emerald green the next, bringing the land mark life! Photo Credit: Naiker Photography 'Sydney Opera House' Video Projection Mapping is a highly technical way of incorporating visual effects and colour stimulation. Many buildings were transformed with projected images, which warped and entertained the spectator’s senses. With accurate focus and alignment of projectors, this allowed video designers to use the building as a canvas on which to project animated colours and objects. Many hours of programming on a edit suit are required to create the animations and visual effects, with multi coloured pattern one minute and a growing garden enveloping the building the next. Photo Credit: Naiker Photography 'Customs House' Colour, movement and animation are great ways to entertain, engage and stimulate your audience. Elements that enhance your event will provide long lasting memories for your audience. You can see that Vivid is not restricted by the confines of a function room, so any area can be transformed into your own bespoke event space. All you need is the concept and the audio, vision and lighting equipment will assist in bringing it to life. Check out the video below showing the awesome visual effects used to promote and launch the Alienware: Area 52 product. If you have any words, terms or lingo you would like our AV experts to demystify for you please send your suggestions through to info@stagingconnections.com Love learning lighting and AV techniques? Download our range of free White Papers today. All images supplied by Naiker Photography. For more stunning images of landscapes with beautiful lighting effects visit their Facebook Page. ... Read More

When you want to turn an ordinary event into an extraordinary experience, you need to combine the best of technology, lighting and styling with impact and flair. When you want to turn an ordinary event into an extraordinary experience, you need to combine the best of technology, lighting and styling with impact and flair. From setting the scene for an intimate boardroom dinner, styling a contemporary cocktail function through to extravagant gala dinners or awards nights, styling is a powerful part of the events mix as it can ultimately be used to communicate your message and create an event experience that engages and is above all, memorable. We have come a long way from the days of a balloon archways and the best events now combine digital and technological elements such as visual projection and theatrical sound effects with traditional styling to create an immersive event experience for guests. Key ways to transform an event experience include; Fabulous florals, commanding centrepieces, furniture, props and linen The use of bold coloured lighting can convey branding and company messages. LED lighting offers an energy efficient, cost effective and varied solution to traditional lighting. ‘Digital Styling’ involves the use of projection, digital backdrops, banners and sets and provides a customised and tailored event space and experience. Image projection can transform a room into a living space – you can take your attendee on a visual journey using moving imagery, video or photography projected 360 degrees around a room creating the illusion that they are within the experience transporting them from the event space to a whole new world. The opportunities are truly endless. When considering the choices for your event styling, even if you have a limited budget, your choice of AV can make all the difference. Well positioned lighting can set the scene and add drama. Vision or multimedia content can make a real impact and create memories whilst traditional styling such as centrepieces and florals add the final polish to transform the event space and immerse your guests in the experience. Written by Ashley Gabriel – General Manager SA/ NT Ash shares with us that the best event he ever worked on was a Video conference for the Queen. He commented that whilst there were obvious challenges in ensuring technology worked in two countries, it was all worth it once the team saw the Queen smiling and amusing to see Prince Philip's reaction when he realised we were watching him back here in Australia. ... Read More

Encore Event Technologies (previously Staging Connections) was tasked with the unique job of creating a flawless and welcoming atmosphere for Basma and Mohammad’s opulent and unforgettable wedding reception for 201 special guests at the Langham Auckland. The spectacularly beautiful reception, would be complemented and enhanced by the pink and purple décor via creative use of ...

Twitter is ever growing in popularity in both corporate and social circles. It is a simple, free tool that enables greater engagement with your audience and extends your event space to the online world. Most people today are familiar with Twitter, but expect some the less tech-savvy amongst your guests and always be on hand as you will have to explain basic tweeting and character limitations and of course the relevant social handles for your event. If everyone uses the platform during your event you will find that they are more engaged; absorbing and analysing your content in real time. Not to mention, it is also a nice and simple way to make your webcast attendees feel involved in the conversation and the event. 1. Advertise your event hashtag The most important part of your event Twitter feed is an event hashtag. Hashtag’s are a tool for aggregating and archiving metadata and when used by every twitter user it will organize your event discussion into a single tag so you can follow the conversation. Therefore it is essential that everyone is using the right hashtag. Make sure to advertise it on the event invite and post it on Twitter several times prior to the event. Hashtags work over Instagram, Facebook and Google+ so spread the word over every possible platform for maximum exposure. During Your Event In addition to advertising the hashtag prior to the event, you must make sure it is clearly displayed throughout your event. If you hand out flyers ensure that it is clearly marked near your brand logo and if you have presentations, make sure it is visible on every slide. You’re initial presenter should encourage your guests with incentives to use it. Your event hashtag not only organises all of your guests comments and questions but invites people keeping up with the event online to join the conversation and engage with your brand. If you have a large event with lots of tweets your hashtag could end up ‘trending’ exposing your brand to a much larger audience. 2. Turn your event into a contest on Twitter Instead of just telling your guests to tweet, turn it into a contest. The respective prize of the competition is up to you. It does not need to be big, but will get your audience more engaged and invite an element of play to your event. Examples of good Twitter hashtag competitions include most creative answer to a question, best event photo (this can be hosted through Twitter and Instagram) or even a simple lottery including everyone who uses the hashtag, which inspires even your timid guests to join in the tweeting. 3. Grow your social media influence Good integration of social media during an event enhances the experience for the attendees in the room and can capture the attention of your entire market. A lively event Twitter feed displayed on screens in the venue encourages audience participation, but it also gives those who didn’t attend a tantalising glimpse of what they’re missing out on. Encore Event Technologies has a great software platform called Event Tweet that allows you to capture your in room and virtual audiences’ tweets and Instagram posts through a dedicated hashtag and send them live to screen on a template of choice. Posts can be scrolling as audiences comment on ideas or presenters can ask questions igniting feedback and conversation. Your event Twitter feed is an opportunity to develop a stronger connection with your guests. It is advisable to have a moderator working on the Twitter feed. A moderator will post tweets during the event; asking questions, answering questions, acknowledging tweets, posting quotes from the speakers and re-tweeting insightful guest tweets. They will also ensure the Twitter feed maintains it’s focus by filtering out offensive and off-topic material and help grow your brand by following all people who use the event hashtag. Follow your guests on Twitter Following your guests increases the likelihood of them following you back so you can continue to engage with them after they have left. 4. Use Twitter to collect your audiences questions during your event Twitter can assist your Q&A segment greatly. A good way of separating questions from statements is to create another hashtag for questions. For example if your event hashtag is #twitterevent then make your question hashtag #qtwitterevent. You can have these scroll through your Twitter feed in real time and then have your moderator collect them and organise them for question time, cutting out some of the inevitable question overlap and giving voice to a larger cross-section of your audience. 5. Organise your Event’s best tweets in Storify After your event you should aggregate the best tweets, photos and videos organized by your hashtag and place them in a Storify to preserve all the great content created by your guests, speakers and moderator. Storify collects content from all social media platforms like Twitter, Facebook, Instagram, Google+, Youtube and Soundcloud so if it serves your brand you can find it and archive it together. You can then send this Storify in email blasts to all of your guests and users of the hashtag in the following weeks to keep your event working for you. Make Twitter Work For You Twitter is such a powerful tool because it gives everyone an equal voice. Intellectual and emotional engagement into your real time event is very powerful and as with all powerful tools it requires some moderation and guidance. Use Twitter wisely and it will immensely increase the success of your audio visual event. At Encore Event Technologies we have extensive experience using Twitter for events and utilise our own Event Tweet software. Want to know more? Get in touch today. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More