Mar 18 2018
Encore Research

Crown Melbourne host an annual Christmas extravaganza as part of its festive calendar of events. In 2017 they welcomed 600 guests to the “Christmas on Broadway” Saturday dinner and Sunday lunch events. As the long-standing in-house audio visual and event services provider at Crown Melbourne, Encore Event Technologies (formerly Staging Connections) are tasked every year with producing these events, with the aim of making each year bigger and better than the last!
Read on to find out how Encore transformed the Palladium at Crown into a Broadway Theatre in celebration of their annual Christmas event series.
The theme for 2017 was “Christmas on Broadway” and Encore were asked to transform the Palladium at Crown into a Broadway Theatre. Emphasis was to be placed on supporting the chosen entertainment throughout the event. All visuals were to be based on a classic Broadway musical look and feel, with a seasonal festive touch. A complete event production solution
Sharing a decade-long partnership with Crown Melbourne, the Encore team had a unique approach to this event – Crown selected Broadway-themed entertainment and the Encore team designed the event around the entertainment; including themed design, event production, lighting, audio visual, and multimedia elements. The technicalities of this event were distinctive, with an added challenge to execute each production for the lunch and dinner events one week apart. Encore created an incredible stage backdrop for the event using dual 20” screens with curved LED walls and a 14m LED wall in the middle, all controlled using Watchout software. The immersive arrivals space welcomed guests along a 20m red carpet flanked by 20 x 1K lights – creating a tunnel of flashing ‘paparazzi’– leading towards an American skyline media wall with Broadway-themed playbills, search lights and a festoon-style Broadway sign. A second 15m red carpet directed arrivals past classic, floor-to-ceiling red drapery, adorned by 3m tall towers with bright moving headlights. Guests walked into the venue space to see the main stage lit up with the Christmas on Broadway logos projected via gobos. Strobes, lighting, haze, video content, confetti cannons, flutter buckets and Christmas carols all came together to enhance the theme. Guests walked into the Palladium at Crown to see the main stage lit up with the Christmas on Broadway logos projected via gobos. Strobes, lighting, haze, video content, confetti cannons, flutter buckets and Christmas carols all came together to enhance the theme. Entertainment was spaced throughout the event, and exciting giveaways and prizes were drawn. The entertainers were lit dramatically to create an exclusive rock concert feel, with camera crews shooting the live performance like a video clip; guests were up and dancing at their tables for hours! Catrina Bennell, General Manager Victoria, Encore Event Technologies, shared afterwards,
“The Crown and Encore teams work fantastically together to deliver these world-class events. We received wonderful feedback from Crown and their guests, who were thrilled with the outcome.” Partner with the leading AV and events company to uncover your event’s potential
Successful events start with a conversation! If you’re starting to plan your event or are looking to try something new, get in touch with our expert team before you lock down a venue and event concept so your event can benefit from our design ideas and production expertise. Encore specialise in the delivery of corporate events and will work with you every step of the way, so you have confidence your event will be the best it can be. Have an obligation-free chat with our team today by sending an online enquiry or by calling us at 1800 209 099. … Read More

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Department of Defence debuts stunning inaugural Gala Awards Night

Mar 18 2018
Encore Research
The Department of Defence last month hosted its debut VIP Defence & Industry Gala Awards Night for over 700 VIP industry, employee and political guests. Held ion the Exhibition Hall at the National Convention Centre, Canberra, the evening included speeches by key political members Christopher Pyne and Marise Payne, assisted by dual MC’s Vince Sorrenti and Erin Molan. Encore Event Technologies (then Staging Connections) was entrusted with the essential gala styling, AV and multimedia for the inaugural event, all to meet the brief ‘Hollywood Oscars’. The team designed a unique entrance for guests, who were ushered upstairs for photos in front of the media wall, which was simultaneously live-streamed via remote UHF backed camera for other attendees to view. A French drape feature dramatically revealed the main space, and guests were seated to a memorable Welcome to Country, complemented by a full widescreen video presentation. Encore arranged for four 16k projectors and an impressive 26.5 metre curved widescreen to be flown in specifically for the event, which acted as the backdrop to the stage, displaying awards graphics and video during the evening. The entertainment for the evening was provided by the extraordinary Defence band, who stood out amongst the elegant black drapery and soft table lighting. Grand MA lighting with over 50 LED fixtures and moving lights kept the attention focused on the awards recipients and inspiring speeches. Feedback from the client and attendees was hugely positive, and no doubt the event will become a highlight on the Department’s events calendar every year. -- See more recent event work Discover more event ideas, trends and best practices on our Event Blog ... Read More

Why you need an event app

Mar 18 2018
Encore Research
There’s literally an app for everything these days. As in every area of human endeavour, smart phone applications are used to enhance, improve and connect our event experience to the rest of our digital lives. Your audience can benefit from up to the minute event updates, location-based awareness, detailed information and special offers, all in the palm of their hand. Event organisers benefit from attendees engaging with and promoting the event beforehand, maximising your exhibitors and sponsor’s satisfaction while on-site and accessing useful data from your audience through active links such as Event Poll. Event apps are now an expectation at major conferences, exhibitions and other similar events. Whenever there are multiple sessions, several active rooms and competing options for a delegate’s attention, an app is a welcomed tool to navigate what’s important. If an attendee uses an app to ensure that they see who they are most interested in, hear talks on the topics most relevant to them and therefore get the most out of their time, they’re more likely to return to the event next year and recommend it to others. The app itself can also be the platform by which their recommendation is broadcast to their network via links to social media channels. Make your event app your digital Programme Some of the efficiencies of using an app as an event programme are self-evident. Apps don’t need to be printed, transported, mailed out or stacked in boxes at the event to be handed out. If there are last-minute changes, they can be updated easily and distributed to all attendees instantly. Using an app will drastically reduce your event’s carbon footprint and environmental impact. The economic advantage of a programme to the organiser, namely selling advertising space, is easily retained. In fact, the capacity to advertise in an event application is greater than print – advertisers can run interactive content, link to their websites and even run video. Event organisers can package advertising at multiple price points with varied levels of sponsorship. An event app promoted properly in the lead-up period is a powerful promotional tool in itself. A concerted campaign to get the app used before the event will help increase visitor numbers by building anticipation. Your audience can start using the app to plan out their visit, book into certain sessions or make appointments to meet with specific people. They can then recommend the session they’re attending to others by linking to their social network, share the link for the event, or get further recommendations on what’s hot at the show through in app bulletins. Event apps let you communicate and provide information to all of your attendees instantly Promote your app heavily and widely with a decent lead-time before your event. Links to the app should be included in all of your electronic communications. This includes regular emails to your customers, dedicated mail-outs to your database, frequent mentions and links on your social media platforms and in all print advertising for the event. Aim to have the app users promote the app itself – provide rewards in the form of giveaways, discounts or special ‘access’ to speakers or sponsors as a motivation to share the app with others. An event app is the best way to link attendees with the colleagues, suppliers or speakers most important to them at the event. A professional social network like LinkedIn provides a fantastic tie-in to a well-engineered event app. In the weeks leading up to the event, app users that have tied their LinkedIn accounts to their app presence can see who among their existing connections is also attending, and have other members that are not yet connections suggested to them as valuable business contacts. A user can then build an organised calendar of appointments, catch-ups, seminars, social events and supplier meetings, guaranteeing their attendance and maximising value for time and money. Using the event app on showday Even as the event opens and the audience pours in, keep promoting your app. Make highly visible references to the app and how to download and install it throughout the venue. This can done via lanyards, digital signage, goodie bags, flyers and posters around the room. You can assist people to do this by providing easy instructions on how to connect with the URL and access code prominently displayed. QR codes, posters and mentions in all seminar introductions and speeches will all drive your audience to engage with your app. When your MC or main speaker kicks off the event, ask them to promote the app, explaining what they can access and encourage all attendees to download. While the utility of your app is obvious to you and the early adopters at your event, some of your audience may need another motivation to browse it and then discover its value for themselves. You can increase uptake by offering giveaways, exhibitor prizes or sponsor discounts that are exclusive to app users. Make the announcements prior to exhibitors so they can spread the word. Make it clear how to find the app and how to benefit from the in-app prizes and concessions. Event apps let you upload a variety of useful event information The usefulness of your app to your audience depends completely on the kind of information and content included. Your attendees will expect easily navigable maps of the event, with locations of exhibitors, function rooms and utilities clearly labelled. Real-time location-based services such as Google maps can assist in local area navigation if the attendee leaves the venue. Agendas that can be used to create an event schedule for the user are another must-have. Bios of speakers and abstracts of their presentations should be included as part of the listing. In a tradeshow format, or any other event with multiple suppliers showcasing products, an app offers a broad canvas for information. Exhibitors should be encouraged to include as much engaging detail as is practical, from personnel profiles of who’s on their stand to a video showcasing their products and services. Your mutual aim is to drive as much traffic to their stand as possible. Get them involved with product giveaways and encourage them to promptly respond to emails received by attendees through the app. The more value they feel the organiser provides to their presence, the more likely they are to return to the event. Using an event app gives a streamlined end user experience As an attendee who is using the app, this is your ideal show; you have set up appointments with some of your existing suppliers and some potential new ones on their stands. This saves all of the time-wasting and occasionally embarrassing waiting around at busy exhibits trying to speak with your contacts. Through using the app in the weeks beforehand, you’ve managed to set-up a lunch with some like-minded colleagues from interstate and overseas, which turns out to be the start of a successful project. During your meetings and conferences, you’ve connected digitally with new people you’ve met. This is a stark contrast to the collection of business cards and half-remembered conversations that used to be the aftermath of trade events. During the key-note speaker’s presentation, you participate in live Q&A through Event Poll and see your Selfie on the big screen via Event Feed. Your reaction and follow-ups on social media are read by your customers and followers outside of the event, promoting your brand. Get Appy Deeper engagement from your attendees leads to greater satisfaction, a higher likelihood of participating again in the future, and a greater likelihood of recommending the event to others. Higher foot traffic and deeper customer engagement for your exhibitors means a greater chance of getting their repeat business. Good attendance from interested audiences at sessions promotes your forum as one that leaders want to speak at. Apps help all of this to happen by making it easier to link people with who and what they are interested in, and get them to the right place at the right time. And after the event a platform that can be edited for next year. This article was written by General Manager of Digital at Encore, Tim Chapman. Get your own event app for free! Encore’s event app platform is called Cumulus. We believe every event can benefit from instant communication with attendees so we've made this available for free when you use Encore for your event services. The Digital team have extensive experience to ensure that your message, your audience and your presenters get the most out your app. Talk with the team in the planning stages of your next event to find out the best ways to create your content, distribute your app and use it on-site. Every potential attendee is carrying the perfect platform for you to promote your event and share it with the world – seize the opportunity to help your audience build your event! If you are interested in finding out more about Cumulus, get in touch with an Encore representative by calling 1800 209 099 or by sending an online enquiry. ... Read More

8 Tips To Create Audience Engagement with Event Poll

Mar 18 2018
Encore Research
Since the launch of Event Poll - our audience polling software - in March of last year, we have seen it successfully used across a host of events from conferences to gala dinners, charity events right through to team building events. As audience engagement continues to remain a priority for event organisers, live polling is becoming a standard fixture in the events mix. Here are 8 tips that will maximise audience engagement with your event whilst gathering invaluable information about your audience. What is Event Poll For those who didn’t see our previous post on the BYOD movement or are still suffering from post-holiday withdrawals, Event Poll is a web or SMS-based questionnaire platform that allows both in-room and webcast audiences to participate in live polls at your events. In its simplest form, it works via web based responses or text messaging so even those on trusty Nokia 3315s can participate. The great thing about Event Poll is the responses are displayed in real time, with insights and results delivered to you post the event. 1. Grab your audience with a powerful Event Poll visual display Events are an opportune time to get your brand in front of a targeted audience so you need to ensure all touch points are branded appropriately. Fortunately, the design and layout of the polls can be customised to suit your brand guidelines. You can choose a banner or logo to be displayed at the top of each poll. The background, graphs and text colours can also be chosen to match. Graphical display The classic bar graph is the most common event poll used. This is most effective for multiple choice style questions where you are looking for a percentage of opinion across the audience. Open text display Open text is ideal for Q&A sessions instead of having to hand a microphone around the room. Moderation control allows you to choose what goes to screen and captures all the questions from the room even if there is no time to answer them all. Clickable Image (heat map) This design allows you to plot mass points on any image to create a heat map. A nice way to warm up the crowd is by asking your audience to plot on a map where they’re from. Surveys Event Poll even allows you to group of series of questions together via a URL link as a survey. This is particularly useful for event and/or content feedback. Word Clouds Want to find out what the most talked about topics at your event were? Event Poll has the ability to collect and aggregate all responses into a word cloud, demonstrating by increasing font size what the leading topics/questions were at your event. Idea Session Similar to Open Text, attendees can use Event Poll to type in their ideas or comments and other attendees can place a positive or negative rating on these. The most popular response rises to the top of the leaderboard display. 2. Moderate your event content There’s nothing worse for a marketer than exposing your brand to potentially harmful content and the often very public and embarrassing chaos that unfolds. Therefore, for Open Text polls we encourage you to moderate your content and offer two types of moderation control. We can set an automatic profanity filter or manual moderation control which provides complete control over what goes to screen. 3. Ask the right question Photo credit: Derek Bridges Keep it simple. Questions should have one part only. For multiple choice questions each option should be distinct with no ambiguity. Buzzwords, acronyms and any other wording that isn’t universally understood should be avoided totally. Again, if you’re not sure what questions to ask and how to phrase them contact us and we’ll be happy to guide you. 4. Be ready for any answer With multiple-choice questions, you must prepare a response to each possibility. If you are doing a product launch and ask the audience how likely they are to buy this product and the answer comes back ‘not at all’, you have to be ready to do some fast-talking. So as with any interview, it’s always better to be over-prepared, this way you’ll always remain in control of the conversation. 5. Gather data from your audience In this data-driven world, many people are becoming more and more cautious of giving out personal information so event organisers need to be smarter about how to approach this. One of the main uses of Event Poll is obtaining insightful audience demographic information. Asking your audience some basic information at the beginning of your event can be a useful ice-breaker and provide you with essential information to provide context to your event, the attendees and their responses. As mentioned earlier the Heat Map is a good way to see where your audience is from, or you could use the Graphical display to ask what department or industry they represent. 6. Measure your audience engagement with Event Poll Photo credit: James Duncan Davidson For learning-based events such as training days and new product launches, Event Poll can be used to measure content comprehension and retention. By asking your audience questions throughout the event you are encouraging them to actively reflect and thereby increase learning outcomes. For example, this is particularly useful feedback when you want some insight into what concepts you may need to explore further. 7. Entertain your audience Lively events entail a lot of probing, pushing and polling so it is important to let your audience have a bit of fun too. If you are running a gala dinner, awards night or any other less formal event, there’s a great range of playful uses for real-time polling. Do you have a red carpet entrance? Poll the audience for best dressed. Need to revive your audience after a long conference? Then use it for some fun trivia. 8. Use Feedback to improve future events It all boils down to communication - you are inviting your attendees to engage in a conversation with you. The most common use of Event Poll is to gauge an audience’s appreciation of the event itself – content, effort and/or delivery of the presentation. This type of feedback can play a key role in shaping the content and structure for your next event which is why it’s essential you receive the response insights post the event to keep on file and share with your team. Integrate Event Poll into your event today As we strive to find smarter ways to better engage our audience at events, we also need to ensure we’re not only utilising the latest technologies but maximising their potential. The possibilities are endless and our team of event professionals are ready to help you get the most from Event Poll today. If you are interested in using Event Poll in your next event contact us and discover what Event Poll can do for your brand. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More

Lighting for Events: What is a Gobo?

Mar 18 2018
Encore Research
Each week we aim to demystify the world of audio visual equipment and event services lingo and reveal exactly what those techs are talking about. In this week’s Techie Tuesday we take a look at the event lighting effect the 'gobo' and the many different shapes, patterns and logo’s they can replicate. The possibilities are endless but first we look at the history of the gobo and what you need to know before creating a customised gobo. Audio Visual Discipline: Lighting for events Audio Visual Event Category: AV Effect AV Jargon: Gobo, Batman Signal What is a Gobo? A “Gobo” is a small stencilled circular disc, and used in lighting fixtures to create a projected image or pattern. The term Gobo is short for “Go Between Optics”, describing the location where it needs to be positioned in the light path of a lighting fixture. Whilst Gobo’s are not a new technology they are still being used on events the world over. In today’s event market they have taken on a more creative role as technology advances allow for more detailed and impressive shapes to be created. Gobo’s come in two main types; steel and glass. Steel gobos are very basic, generally have a short life span and are typically described as “black and white”. Glass gobo’s are more detailed, generally have a long life span and are typically described as “coloured”. There is an emerging third type of Gobo, which is designed specifically for LED fixtures, and is made from plastic. Gobo’s come in many different diameters, ranging from approx 20mm through to approx 150mm. The diameter of a gobo is dictated by the fixture, so it is very important to ensure you know what fixture the gobo needs to be used in prior to manufacture. If used in a static fixture, the projected image will be stationary, however if installed in an intelligent fixture the image can be moved anywhere around the event space. Source: Encore Event Technologies | Learning and Development What events are Gobo's used on? Events such as gala dinners, product launches, award ceremonies use gobo’s to support the event branding and to provide visual interest. A growing trend in weddings is to to use ornate glass Gobo’s featuring the bride and grooms name or initials which is presented as a keep sake from the event. What is needed for a customised Gobo? A few specific items are required for an effective gobo display: Profile Fixture: a profile light which is designed to take a gobo in its light path is required to focus and zoom the gobo. Gobo Holder: a specific accessory that holds the gobo in place is required for insertion into the profile light. Projection Surface: a dedicated surface such as a wall or drape upon which the gobo is projected upon is required. Why use a gobo? A gobo is an effective alternative to banners and signage on corporate events, providing something visually different for the audience to absorb. They can also be used to create patterns, imagery and shapes to support the event theme. Check out some images below of gobo’s of all shapes and sizes. Partner with the Event Lighting Experts Encore Event Technologies (formerly known as Staging Connections) has been designing unforgettable events for over 30 years. As the leading event technology and services company, we are the trusted name for designing and installing stunning lighting for corporate and specials events. Whether you're planning a conference, product launch, gala dinner or incentive event, when you partner with Encore you know you're getting the right ideas for your event from the best in the business. Encore proudly offers the largest range of event lighting and technology solutions for corporate events across the Asia Pacific - so get in touch with our team today to make your event the best it can be. Send an online enquiry or Call 1800 099 209 Related Blog Optimise your event communication with design and production ... Read More

Destination SA hosts organic showcase dinner at Sprout

Mar 18 2018
Encore Research
After a partnership of over 15 years with Destination SA and the Adelaide Convention Bureau, Staging Connections were given the task of designing and producing the significant Destination SA showcase dinner for 120 guests held this year at Sprout Cooking School and Health Studio. Staging Connections’ brief was to design an exciting and engaging event for guests, highlighting Sprout as a function venue, while providing a great platform for dining and networking amongst the stunning natural surrounds. The theme of the evening was ‘organic modern with a burst of colour’, furniture, centrepieces and lighting needed to enhance the existing space and cooking school, Staging Connections’ Adelaide team proved their styling expertise and met the brief by contrasting key industrial, colourful pieces with organic textures and natural greenery. Long, wide timber tables provided ample space for the delicious food and exquisite Penfolds Estate wines, while marble planters filled with foliage and centrepieces of local herbs tied in the unique Cooking School venue, adding a sensory element to the experience. Coloured metal industrial chairs gave a modern edge, and strategically-placed mirrors and scattered tea lights added a warm ambience to the space. The Staging Connections lighting and AV set-up was a real highlight – Sprout chefs prepared the three-course meal exhibiting SA’s local produce as a live cooking demonstration, made possible by large television screens around the room switching seamlessly between supplier logos, stunning SA landscape shots and the live footage from multiple pan/tilt roof mounted cameras. The audience were informed, engaged and thoroughly entertained the entire evening. Destination SA is vital for South Australia’s events industry, marketing the best of SA’s venues, suppliers and producers with a range of dinners, cocktail events, hotel tours, local tourism and featured event spaces. Helen Hobbins, Adelaide Convention Bureau’s Events and Sponsorship Manager, commented, “It really did look amazing! So many comments this morning from clients and all really positive! Please pass on my thanks to the whole team – great job!! Hope to work with you again in the future.” -- See more recent event work Get in touch to start planning your event ... Read More

Webcasting for greater reach and value

Mar 18 2018
Encore Research
Webcasting is a useful, and easily accessible technology for corporate events; especially those wanting to engage a wider audience and spread the key messages of the event, or the content presented by speakers, further than the in-the-room audience. Recently, the Petroleum Explorers and Production Association of New Zealand (PEPANZ) held their annual conference, NZ Petroleum 2016 for 400 attendees at SKYCITY Auckland. Their remit was to showcase the best and brightest from the country’s oil and gas industry, and around the world, at their premier three day event. The objective of the conference was to celebrate the success of the industry, showcase solutions, and highlight the future potential of the sector. This was the first event that Encore (known then as Staging Connections) had managed for this association, through the event management organisation Avenues Event Management, so the team carefully created an audio visual solution to support the conference plenaries, breakouts, an exhibition and conference dinner for the 400 attendees. To further maximise the value of the content being presented in the plenary sessions and the breakout sessions, the Encore New Zealand webcasting team captured the video footage and then uploaded it to a branded and custom designed webskin for viewers from around the world to watch. The benefits of webcasting your conference or corporate event Having the video of the speakers alongside their presentation content via an on-demand webcast enabled those interested in the conference - who couldn’t attend in person - to still be engaged by the association in the key messages of the conference. How the conference webcast worked: Captured valuable data via webcast login details Maximised the return on investment of high profile speakers in attendance, by securing a larger than normal audience Enabled the event management organisation to use tangible statistics of who had viewed the webcast, how long it was viewed, and provided insight into the most popular topics and speakers Ensured that content was filmed and saved, letting the association utilise pieces of footage in their marketing, on their website and across their social media channels to build hype in the lead up to their next event Continued the branding of the association via the custom designed webcast platform ensuring all the live and online visuals matched The conference’s key objectives: to celebrate the success of the industry, showcase solutions and highlight the future potential, were achieved via live and online audience engagement. The key messages and content shared by global thought leaders reached a wider audience than they would have without the webcasting technology and the event managers utilised the webcasting statistics to further prove the success of the conference and return on investment. Webcasting is a win win for conferences! Find out more about about Encore's event webcasting services. What did the client say? “Following a competitive tender to provide comprehensive AV services to our March 2017 conference at SkyCity in Auckland, we selected Encore. Their proposal was compelling at both a technical excellence and economic level. Our requirements included the webcasting of all plenary and breakout sessions. These needed to be compelling, easily accessible and accurately represent the “feel” of the live presentation. Encore delivered on this requirement, producing a fantastic resource that has viewed many times and received great external feedback. With delivery capability and innovation like this, we wouldn’t hesitate to recommend Encore for AV services”. Cameron Madgwick, Chief Executive, Petroleum Exploration & Production Association of New Zealand (host of the annual New Zealand Petroleum Conference. Partner with the webcasting experts for your next conference Encore offers Australia's most customisable webcasting platform. Whether you want to simply reach a wider audience, sell access to your event online or host your event during work hours - webcasting may provide the perfect solution. We have partnered with countless local and international brands to deliver webcasting services for all kinds of corporate events. From company announcements, through to educational seminars, conferences and sporting events, our webcasting platform can be tailored to suit your event's needs and objectives. Find out how webcasting can increase your event's return on investment by speaking with a Encore representative today by calling 1800 209 099 or by sending an online enquiry. ... Read More

Big is back for end of year celebrations - Part 1: Vintage Circus & Carnival

Mar 18 2018
Encore Research
Welcome to Part One of our four part blog series, giving you a sneak peek into what event themes you can expect on the festive circuit. This year, immersive themed events are hotly tipped to be the way to give your guests an exciting and memorable celebration and importantly end the year with a bang! Some event themes are classic and will always inspire, while others trend alongside popular culture. This year Christmas event styling is focusing on creating immersive events that ‘tell a story’ with festive flair. Immersive events are about going above and beyond your typical styling treasure trove to embracing audio visual solutions that transform your venue. We want to give you a taste of what is hot this year in event styling and our top tips for really bringing your theme to life. Part 2: 12 Days of Christmas || Part 3: Hollywood Awards || Part 4: Northern Lights VINTAGE CIRCUS AND CARNIVAL A vintage circus creates a sense of fun and festivity, perfect for an end of year celebration. This theme is versatile and can be applied as either theatrical and moody or as rustic and vintage carnival. For a theatrical effect use draping with velvet textures and rich, deep colours such as burgundy or purple. Alternate these with white drapes to surround guests in a circus tent feel. Don’t leave the drapes bare, add highlights of gold tassels and fringing and light the drapes from the base to add drama and depth. Create a dynamic audio visual display with a curved screen and themed content. An outdoor carnival look is achieved by incorporating rustic elements and textures like timber crates, barrels and bentwood chairs, or even good old hay bales. Marquee lights are a must and give energy and sparkle, while bold graphic shapes such as stars, hearts and arrows add character. These lights are very fashionable so your event will be both immersive and on-trend. Rustic props emphasis the vintage feel. Incorporate live experiences like the Tarot reading tent. To really provide that unique touch, tailored vignettes tell little stories that provide interest and intrigue. Add clusters of room props and bespoke table centres such as mini menageries of circus animals. Try painting these gold such as giraffes, tigers and elephants, and place in a rustic cage. They’ll cast alluring shadows on the table tops and the gold brings the theme on-trend with metallic highlights. The perfect props: Uplights on wall decals, mini menageries of circus animals and vintage clown faces. Now to pull this all together, we recommend installing large screens either on the walls or on stage to project some great animation or graphics onto, such as circus acts. Create a dynamic ceiling installation by anchoring styled props upside down amongst bunting. Invite performers and interactive experiences to immerse your audience in the Vintage Circus theme. A step-up from this, is projecting animation across the walls, ceiling or even across constructed fixtures. This is where projection mapping comes in, which is the magic behind Sydney’s Vivid festival and what we used to launch the latest Alienware:Area 52 product (a bit off topic, but a fantastic video to watch!). Top tips An illuminated “SHOW” sign over a stage teams perfectly with roving circus performers. Scattered old-world circus props bring touch of old world charm. Lace parasols, hoola hoops and feather plumes allude to aerial artists and show performers. For a personalised touch, use vintage ticket rolls with your company or event name printed in old world font. It’s these details that will stand out. Dramatic deep red velvet curtains with the icons internally lit 'Show' sign. Want to see our other event theme predictions for end of year celebrations? Part 2: Hollywood Awards Night || Part 3: 12 Days of Christmas || Part 4: Northern Lights ... Read More

How projection mapping can add an extra dimension to your events

Mar 18 2018
Encore Research
We humans have been fascinated with creating art that fools our eyes and transports us physically since the beginning of civilisation. From perspective tricks in murals to the fake windows on blank building walls of the trompe l’oeil tradition, we delight in deceiving our senses. Now, in the 21st century, 2D and 3D projection mapping are the latest tools of this grand tradition, and are available to you to transform your events in ways that are only limited by your imagination. Mapping it out So what does the term ‘projection mapping’ mean, and how does it differ from plain old ‘projection’? Well, we all know what a projection is an image, made of light, beamed onto a screen or surface. It could be a movie, a PowerPoint presentation, or any series of images that gets a point across. Its defining characteristic is that we are clearly aware of its edges, limitations and artificiality. It inhabits a defined space, and our brain sections it off; that’s the projection, and next to it, that’s the wall. Projection mapping has come to mean the use of two or more projectors to extend a continuous image across multiple surfaces, the classic example being four walls. If you are standing in a square white room and a projector shines a photo of the Swiss Alps onto one entire wall, your brain tells you that you’re looking at a projection of a photo. If multiple projectors work together to cover all four walls with a seamless 360 degree panoramic image of the Swiss Alps, your brain starts to think it’s gone skiing. We’re still not totally convinced, but we are enchanted. 2D or not 2D? Whether we’re talking about 2D or 3D projection mapping is dependent on what we’re actually projecting onto. 2D projection mapping assumes that all the surfaces to be covered are flat screens, walls, or floors. The complexity of 2D projection mapping is in lining up the edges of the beams from multiple projectors and coordinating the projected content so that the eye perceives it all as one big, unbroken image. This is known as Edge Blending. This takes some serious calculations and very precise physical controls. There are a variety of technologies on the market that help achieve these results. Some brands of projectors have software built-in that, when a physical link is set-up between units with the same capability, detects and manages the activity of all the projectors in the group, enabling them to work as one. Another solution is to use specialised computer software and hardware to control your projectors, which enables the use of whichever projection system is available. 3D projection mapping – no glasses required Event Profile: 3D Projection Mapping from Encore Event Technologies. 3D projection mapping has firmly entered the public consciousness through major public events such as Sydney’s Vivid Festival. The annual event sees the Sydney Opera House, The Museum of Contemporary Art, Customs House and other Sydney landmarks transformed by artists using powerful projectors and complex software. A ballerina dances across the Opera House, Customs House transforms into a 17th century French Palace, and abstract art animates the face of the Gallery. 3D projection mapping is another step up in complexity from 2D. While still drawing on multiple projectors and Edge Blending, it adds the seriously mind-bending task of mapping images onto actual three dimensional objects. In the case of Vivid, it’s a building exterior or architectural feature. Most interestingly, it can also be an object created for the sole purpose of being projected on. It’s this last option that is generating some impressive creative thinking in the events industry. The textbook example of how to use 3D projection mapping for great effect and value for money in a corporate event has come from the auto industry. At recent international car shows and product launches, manufacturers have made blank white foam shells in the shape of their models. Much cheaper and lighter than an actual car, they are easier to ship to the venue. Amazing content is then projected onto the shell that brings it to life as a car. But this car can change colours, finish and details. The projected content can also be video and animation that make the car look like it is driving at speed. Headlights light up, wheels spin and the windscreen reflects the environment flashing past. Light: portable, flexible and…..light There’s some pretty obvious advantages to using projection mapping to theme or brand your event. The first is ease of creation, transport and setup. Physical sets and props have to be designed, built, transported and made to work physically in the venue. If your theme was Ancient Greece, for example, you’d need to build and install quite a few fake stone columns to give your guests the impression they’re having dinner in The Parthenon. If you project an image, or better yet, video of the actual Parthenon across all four walls, you’ve done a much better job with a lot less hassle. If you’re running a roadshow that is staged in many different venues, the efficiencies become even greater. Not only have you saved on freight and labour costs, but the logistical challenges presented by different spaces are completely overcome. Venue specific problems such as low ceilings, small doors and bad lift access that can make bringing in sets a nightmare are all sidestepped by using projection mapping. Your brand, your way Despite all of the 3D projection wizardry, the real star of your show is your brand. Projection mapping offers a huge range of opportunities to have your message refreshed and emphasised throughout the event. Because all projected content is dynamic and can be changed subtly or dramatically at will, your branding is no longer relegated to static banners or a single instance on a screen. Your brand can be a brash animated statement on audience entrance, fade to a subtle underpinning during a keynote speech and become part of the room’s architecture in the post-show networking session. The ease of changing projected content also has a positive effect on event timing and management. If a space needs to be reset from lecture to cocktail mode, projected theming and branding doesn’t get in the way like a physical set, one button press and the reset is done. There’s also the ‘Wow’ factor; your audience leaves the lecture hall which has been subtly branded and lit throughout the conference. They return for dinner and enter a totally immersive fantasy world of your choosing. Content is Key The success of any projection mapping project relies on creating the right kind of content. It’s not just the size and quality of the digital images provided as source material, but the way they are used in service of the event’s goal. It takes practical experience in the use of projection mapping at events to know what kinds of content will work and what won’t when scaled across multiple projectors and blown up to the size of a building. Hint: your iPhone photos probably won’t look that good. The look and feel of an event needs to be sculpted with both artistic vision and technical know-how. Encore Event Technologies now employs specialist staff to help customers build projected content for events in order to achieve the best possible outcomes. Amazing results can be achieved when technical specialists work hand-in-hand with event organisers to deliver a brief. If your imagination is stimulated by the possibilities of beaming your own world around your audience, start by talking to an expert to determine exactly what they’ll need from you to make it happen. Imagination is your only limitation A blank canvas is a blessing and a curse. Projection mapping enables you to create almost any conceivable visual effect, whether it’s as simple as your logo in three dimensions rotating on a wall, or as complex as your audience being taken on a spaceship through the Milky Way. A coherent artistic vision, well executed, will always have the greatest impact. Consider what the overarching message your audience needs to take away from your event, and focus in on that. All visual material should subtly reinforce that point. As projection mapping is heavily reliant on computer technology, it’s a rapidly changing field. As more becomes technically possible, creative’s are constantly pushing the boundaries of what can be achieved. If you’re looking for inspiration, talk to your Encore Event Technologies contact to see some of our recent work. Watch, learn, and bring a bit of magic to your next event. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More

Delivering Flinders University Graduation Ceremony

Mar 18 2018
Encore Research
Graduation Ceremonies are a highlight of the University year and a proud day in the life of those who are graduating. In 2017 Encore Event Technologies (formerly Staging Connections) for the first time collaborated with Flinders University to deliver an event befitting the importance of the occasion. The Encore Adelaide team was engaged to transform the look and atmosphere of the Alan Mitchell Sports Centre, normally home to the University’s sporting clubs, to a graduation venue imbued with prestige and ceremonial ambiance for the 1000+ graduands and guests. Fulfilling the event brief, Encore provided a comprehensive event staging solution, including installation of black draping around the perimeter of the room, stage construction, mounting of digital screens, lighting and audio visual support, and provision of camera operators for live streaming at the venue and across the university precinct including the central Plaza super screen. The ceremonies were also webcast via the Flinders University website, enabling family and friends unable attend in person the opportunity to share in the excitement of their loved ones being presented with their testamurs, via a rich virtual experience. “Encore Event Technologies (formerly Staging Connections) were very professional and great to work with. Dan, Tim and the team were friendly, approachable and knowledgeable. They engaged in a collaborative approach with us throughout the event planning, implementation and debrief; and provided great suggestions and ideas for improvement for the event moving forward.” Kirsten Diercks, Manager Examinations and Graduations Office of Student Administration, Flinders University -- See more recent event work Discover more event ideas, trends and best practices on our Event Blog ... Read More