Lighting your event is so fundamental and yet so often overlooked. Attention to detail makes the difference between an average event and an extraordinary one. Lighting is so much more than just putting a spotlight on your performer, it creates ambience, displays video content and can be used to in conjunction with architectural elements and dynamic fixtures to build a visual experience that will leave your guests in awe.
The advanced lighting displays used at Encore Event Technologies have come a long way since the humble tungsten and halogen incandescent filaments. Since the development of the first high-powered blue LED in the 1990’s, the theatrical lighting industry has progressed beyond imagination. Here are 7 ways to make your event shine!
1. Use LEDs for event lighting Longer lasting
LEDs are around ten times more efficient than their tungsten equivalent. That means ten times less electricity to produce the same level of brightness. They can last hundreds of hours longer, emit less heat and are cheaper to manufacture and replace.
A rainbow of options
Using RGBW LED chips (a combination of red, green, blue and white light emitting LEDs) you can electronically control your mix to create any desired colour. Before this technology you would have to put a coloured gel in front of an incandescent fixture and if you wanted several colours throughout a show you needed to set up and rig several fixtures each with an appropriate gel, and then you couldn’t change colour or position! RGBW LED chips allow you to play with the rainbow.
Clever head
A moving or ‘intelligent’ head, one that employs controllable motors on the lamp and its lens, allows you to move your light around ‘intelligently’. All movement can be pre-programmed in the lighting desk by the operator and recalled across the rig at the press of a button. When rigged on lighting bars and flown above stages, LED fixtures can create spectacular lighting schemes using a fraction of the time and energy that would have been required just two decades ago.
2. Make fantastic effects with pixel mapping
LED technology has created new types of equipment that were impossible barely a decade ago. As they can be made very small, when fitted together closely they have the ability to change quality of light they are outputting instantly. This technique is referred to as pixel mapping and it has many exciting applications. Image pixel mapping
One of the most effective uses of pixel mapping is when they are sent through image source material. LED fixtures designed for pixel mapping are usually a square or rectangular grid, pad or tablet fitted with anywhere between four to over a thousand individual LEDs. The 2012 London Olympics Opening Ceremony used pixel mapping on a grand scale. The front of each seat was fitted with a sixteen LED tile projecting one ‘pixel’ of a huge digital image. Video pixel mapping
Even more exciting, you can send LEDs through video source material, video which can be set to display across several fixtures at once. This means the image canvas can be as simple as a screen-like grid or as complex as dozens of differently shaped fixtures rigged and set across your performance space, creating a synchronized ‘broken’ image effect. Best of all any content can be mapped, from your company’s logo on loop to a product promotional video. Plus the controllers and software that are used for pixel mapping often come with a generous amount of their own generic content that can be deployed as effects.
3. Get creative with Happy Tubes
Flexible fun
The flexibility of LEDs have been utilized to create a new type of fixture called the LED tube or the Happy Tube. These tubular fixtures are available in different lengths with varying amounts of LEDs but the most common specification is around one metre long with 96 to 144 LEDs. These tubes are incredibly adaptable. They can be joined, hung, flown, stacked to forma screen and used to emit light or images. You can use them on the outside of buildings to highlight architectural features or hang them from the ceiling like a chandelier. You have probably seen them used in all kinds of live events from rock concerts to conferences.
Really really flexible
These happy tubes can be mounted on just about any physical structure, making them a must for any event. They work on the edges of stages, screens, lecterns… you name it they fit! Once they are set-up and addressed from the lighting desk they can glow softly as an outline or pulse and ripple with waves of light. Like the pad, grid and tablet LED fixtures, image and video can also be mapped across tubes, but have the added ability to be arranged in a circle to form a 360° element, perfect for a feature at a gala dinner. Using a clever assortment of tubes you can create any effect you desire – both coherent and abstract.
4. Move your audience with Moving Heads
Moving heads pre-date the LED revolution but were large, unwieldy and very expensive reserved only for elite theatres and concerts. Nowadays, moving head fixtures use digitally controlled motors, which enable all sorts of light movement and have become common even at the low end of lighting budgets. A must for any professional event.
The Gobo In combination with LEDs, rotating lenses and other new technologies, moving lights have invigorated the oldest of lighting techniques: the humble Gobo. A gobo was originally a piece of metal with a pattern of holes cut into it that you placed in front of a light. They could be used for simple diffusion or to create a recognisable pattern, such as geometric shapes or leaves. As technology progressed, glass gobos were developed that could incorporate colours and detailed imagery. With modern LED fixtures a moving head fixture can use plastic gobos, less delicate and easier to manufacture than their traditional counterparts. Moving heads can even hold multiple gobos, sometimes more than one at a time creating interesting detailed textural effects.
5. Use dynamic video for effect
Animated spaces
New types of moving head LED fixtures can even be used as video projectors – not just your average projector, these moving head fixtures can vary the focus, angle, width, brightness and colour of the video dynamically in real-time. Projecting video from a moving head projector is almost like having an animated gobo, which can be used for some pretty incredible effects. When projected on a loop with a strong texture and colour you can simulate immersive spaces such as a forest or a city skyline. This can be used as a subtle but dynamic wash on a stage or across a wall. Learn more about 2D and 3D mapping in our other blog post. Real-time editing
Lighting operator desks have evolved along with the fixtures and are designed to integrate with servers that host video files, fixtures that have video inputs and software that controls and edits video in real-time. All this added complexity means there will most likely be two sets of video infrastructure and operators to manage.
6. Ask yourself the right questions about your event
With so many new lighting technologies at your disposal you have to consider a few things: What mood and colour palette do you want to create (this can also be aided by styling)? What lighting equipment should you use? How should you use it? What existing video content can you use to enhance your event? Should you create original content for a one-of-a-kind look? What content needs to shine the brightest? At Encore Event Technologies we employ dedicated content creators and video experts that can guide you through the process of achieving your creative vision. We pride ourselves on keeping up-to-date with emerging technology and we will make sure existing and new content fits the physical and aesthetic requirements of your event space. The most important thing for us is to maintain sensitive to your brief and provide you with innovative effects and techniques that will perfectly suit your content.
7. Keep your event real No school like old school
‘Old School’ event lighting (analogue tungsten and halogen lighting with gels) still have their place. Many designers prefer white light of a traditional source to an LED and in many venues (particularly theatres) the installed lighting rig will still contain many traditional fixtures. A combination of both old and new technology often combine for the best results. Incorporating traditional fixtures to your lighting scheme expands your palette and makes your budget go further. At Encore Event Technologies we are all about making your content king! When technology becomes the main attraction of an event, then you’ve lost your purpose. As they say in theatre “If the audience is looking at the set, there a problem with your show”. While we have the ability to create an artwork of pixel mapped video and columns of revolving happy tubes, using the right tool for the right job will always be more effective.
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5 Clever Ways to Use Twitter for Your Event
Mar 18 2018
Twitter is ever growing in popularity in both corporate and social circles. It is a simple, free tool that enables greater engagement with your audience and extends your event space to the online world.
Most people today are familiar with Twitter, but expect some the less tech-savvy amongst your guests and always be on hand as you will have to explain basic tweeting and character limitations and of course the relevant social handles for your event. If everyone uses the platform during your event you will find that they are more engaged; absorbing and analysing your content in real time. Not to mention, it is also a nice and simple way to make your webcast attendees feel involved in the conversation and the event.
1. Advertise your event hashtag
The most important part of your event Twitter feed is an event hashtag. Hashtag’s are a tool for aggregating and archiving metadata and when used by every twitter user it will organize your event discussion into a single tag so you can follow the conversation. Therefore it is essential that everyone is using the right hashtag. Make sure to advertise it on the event invite and post it on Twitter several times prior to the event. Hashtags work over Instagram, Facebook and Google+ so spread the word over every possible platform for maximum exposure.
During Your Event
In addition to advertising the hashtag prior to the event, you must make sure it is clearly displayed throughout your event. If you hand out flyers ensure that it is clearly marked near your brand logo and if you have presentations, make sure it is visible on every slide. You’re initial presenter should encourage your guests with incentives to use it. Your event hashtag not only organises all of your guests comments and questions but invites people keeping up with the event online to join the conversation and engage with your brand. If you have a large event with lots of tweets your hashtag could end up ‘trending’ exposing your brand to a much larger audience.
2. Turn your event into a contest on Twitter
Instead of just telling your guests to tweet, turn it into a contest. The respective prize of the competition is up to you. It does not need to be big, but will get your audience more engaged and invite an element of play to your event. Examples of good Twitter hashtag competitions include most creative answer to a question, best event photo (this can be hosted through Twitter and Instagram) or even a simple lottery including everyone who uses the hashtag, which inspires even your timid guests to join in the tweeting.
3. Grow your social media influence Good integration of social media during an event enhances the experience for the attendees in the room and can capture the attention of your entire market. A lively event Twitter feed displayed on screens in the venue encourages audience participation, but it also gives those who didn’t attend a tantalising glimpse of what they’re missing out on. Encore Event Technologies has a great software platform called Event Tweet that allows you to capture your in room and virtual audiences’ tweets and Instagram posts through a dedicated hashtag and send them live to screen on a template of choice. Posts can be scrolling as audiences comment on ideas or presenters can ask questions igniting feedback and conversation. Your event Twitter feed is an opportunity to develop a stronger connection with your guests. It is advisable to have a moderator working on the Twitter feed. A moderator will post tweets during the event; asking questions, answering questions, acknowledging tweets, posting quotes from the speakers and re-tweeting insightful guest tweets. They will also ensure the Twitter feed maintains it’s focus by filtering out offensive and off-topic material and help grow your brand by following all people who use the event hashtag. Follow your guests on Twitter
Following your guests increases the likelihood of them following you back so you can continue to engage with them after they have left. 4. Use Twitter to collect your audiences questions during your event
Twitter can assist your Q&A segment greatly. A good way of separating questions from statements is to create another hashtag for questions. For example if your event hashtag is #twitterevent then make your question hashtag #qtwitterevent. You can have these scroll through your Twitter feed in real time and then have your moderator collect them and organise them for question time, cutting out some of the inevitable question overlap and giving voice to a larger cross-section of your audience.
5. Organise your Event’s best tweets in Storify
After your event you should aggregate the best tweets, photos and videos organized by your hashtag and place them in a Storify to preserve all the great content created by your guests, speakers and moderator. Storify collects content from all social media platforms like Twitter, Facebook, Instagram, Google+, Youtube and Soundcloud so if it serves your brand you can find it and archive it together. You can then send this Storify in email blasts to all of your guests and users of the hashtag in the following weeks to keep your event working for you.
Make Twitter Work For You Twitter is such a powerful tool because it gives everyone an equal voice. Intellectual and emotional engagement into your real time event is very powerful and as with all powerful tools it requires some moderation and guidance. Use Twitter wisely and it will immensely increase the success of your audio visual event. At Encore Event Technologies we have extensive experience using Twitter for events and utilise our own Event Tweet software.
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