Launching a new product or service is a critical event for your company. You’ve invested a lot time, effort and capital to bring your new idea to market and much of its success depends on the quality of your product launch. Launching a new product or service is a critical event for your company. You’ve invested a lot time, effort and capital to bring your new idea to market and much of its success depends on the quality of your product launch. AV Hire from Staging Connections to the Rescue In a way, a product launch is much like a movie or stage production. You need drama and to build excitement and anticipation to create the buzz. Think of the way Apple r launches new products with the dramatic lighting, music and images flashed up behind the host on stage. It’s a powerful experience for all who attend and is a key to the company’s huge success. The fact is that such events demand the assistance of technical and artistic talent. Technical talent and the right equipment are vital to translate the artistic vision into something that can be presented to an audience. It’s a unique brand of expertise that you’re unlikely to have in your organisation. That’s why AV hire is from a trusted event partner integral to delivering such an important company message. By hiring your AV equipment from Staging Connections, you also can get the planning, support and management to help make your event a success. AV hire you get the expert help you need to plan you event from inception to event day. This includes optimising the use of space at your venue and access to the latest equipment such as Projection Mapping. With the internet playing such as key role in marketing nowadays, Staging Connections also offers live webcasting so that your product launch can be taken from stage to screen. We can broadcast to multiple locations allowing your presentation to be seen all around the country or even around the globe. This is AV hire taken to its highest level. … Read More
A product launch for a few that translates to thousands
Mar 19 2018
You have received a brief for a product launch, you need to; reach thousands of people – yet don’t have a venue or budget big enough, you also need to build excitement about your product, stay true to brand messages and really engage your audiences – what’s the solution? You have received a brief for a product launch, you need to; reach thousands of people – yet don’t have a venue or budget big enough, you also need to build excitement about your product, stay true to brand messages and really engage your audiences – what’s the solution? Creativity in technical and multimedia techniques using light, sound, vision and the event environment to spark all of the physical senses, integrating these into an event experience and then simultaneously translating that experience online is the only solution. This is exactly what Staging Connections’ recently created when engaged by PRISM Intelligent Activation to launch the Nissan Altima V8 Supercar. Using leading edge integrated event services the team at Staging Connections’ stayed true to the brand message ‘innovation that excites’ for this watershed moment. Using video streaming to gain access to a greater audience geographically and demographically more than 3,000 people viewed the launch online via a live stream to Nissan’s YouTube channel with 150 media attending the physical event. How was the event translated? The supercar was positioned on a podium hidden behind a circular truss with drop-down white drapes. These drapes were used as the canvas for a projected multimedia presentation so the attention was focussed on the car for the reveal. Using the drapes as the projected surface created a dynamic solution for the event that was designed to enthral and engage physical and online audiences. At the end of the Nissan historical video presentation the Staging Connections’ multimedia team used the fluid projection surface to create a dramatic visual build, integrating hints of a storm brewing. Using strobe lighting the room began to grow darker and hints of lightning came into the room from behind the audience. Through the use of a powerful audio storm sound track, dry-ice machines, moving lights and storm imagery on the canvas screen, Staging Connections’ created a suspenseful sensory anticipation until a final crash of lighting ‘blinds’ the audience and the white drapes drop to reveal the V8 Supercar shrouded in a fog, for both the live and online audience.
Bringing together the audio, lighting, visual, multimedia projections within a physical launch translated to view online created a new globally accessible experience.
A product launch commonly attended by hundreds is now available to thousands.
But how do you make the physical event as effective as the virtual one?
The challenge is to impress the attending audience while being able to translate the physical event onto the web without diluting the message and experience.
Commenting about Staging Connections’ involvement, Nissan Motorsport General Manager, Jeff Fisher said, ‘working in the digital space and offering such extensive experience in integrated events, the Staging Connections’ team made the reveal dynamic and exciting for the race fans, Nissan customers and motorsport industry watching throughout Australia and across the globe’. Written by Katie McDonald
Katie McDonald is Digital Brand Manager and resident Brit at Staging Connections. Armed with post-graduate qualifications in Marketing and specialist skills in Digital Strategy, she is passionate about management, execution, and measurement of all digital efforts that enhance and humanize brands online. ... Read More