Signage has been a show essential since the beginning. There is no doubt that attendees would be lost, confused, and frustrated without it. But these days digital signage is the way of the future. Digital signage is a versatile system that supports multiple media types and rapidly distributes information throughout the venue. Your key message, such as, “Presentation A, This Way” is displayed, along with strategically curated messaging. Signs now have the ability to illustrate much more than directions.
Here are five unexpected ways that digital signage will strategically improve your event.
Provide Targeted Messaging
Attendees don’t just crave personalisation, they expect it. Digital signage in the venue will not only show the basics, like who is speaking, but also a deeper level of messaging that targets the needs of attendees. The software is able to collect data and act on it by showing targeted messaging. You can schedule and edit content dynamically that will reach your audiences as they pass by. Integrate Social Media and Videos
Your attendees are already posting and tweeting about your event, so put it up on the big screen! Designed to sync with social media surrounding your event, you can use digital signage to illustrate social trends and top tweets. By showing attendees that you care about what they think and what they have to say, you can create a stronger sense of community. Even your attendees who are not active on social media will see what others are posting when they look at the signs and feed off of this energy.
Another way you are sure to engage attendees is through video. Humans have short attention spans and even shorter patience. While they might not take the time to stop and read words on a screen, an incredible video displayed on your digital signage can stop them in their tracks
Maximize Visibility for Sponsors
Digital signage equals to more sponsorships. Attendees will seek out signage whenever they need something. As a result, they will focus their attention on signage for at least part of their show experience. Strategically placed sponsorships on digital signage will increase visibility for your sponsors. Because it is digital and can be changed, each sign can accommodate more than one sponsor. Additionally, sponsors can choose to display their content in a variety of different mediums. Sponsors will also be able to change what content appears on screen at different points of your event or conference.
Branding
A great way to use digital signage is to give impact to elevate your brand. A colourful and engaging digital backdrop is a simple yet effective way of enhancing your branding, styling and overall event experience. No event should go unbranded – which is why we’ve developed a unique range of cost effective branding and styling solutions. Event Backdrop is our latest offering, and comes in a variety of standard sizes.
You can create impactful branding for corporate events, entrance features, gala dinners, event registration desks and media walls. Photo opportunities
You can use digital signage or backdrops to create the perfect photo opportunity. Guests will be snapping photos in front of your signage to remind them of brand, message or creative behind the event. You can use digital signage to engage audiences at sporting events, by giving them the opportunity to grab a selfie in front of their favourite team or sporting personality. Whether it’s a ballroom, meeting room, or small stage, our range of backdrops suit any occasion.
Getting the look of an event just right can turn a great event into a stunning experience. Our impactful digital signage, backdrops and stage sets deliver an engaging environment by displaying beautifully designed multimedia, imagery and brand messaging. … Read More
Topping the AFL match experience leaderboard with gigantic projections
Mar 19 2018
Leading sporting stadiums around Australia and the world are turning to event service providers to help provide fans with an impactful and memorable match day experience. The same is said for major sporting clubs. Staging Connections has been the official audio visual partner of the Adelaide Football Club (the Crows) for over 6 years now. Throughout the partnership,we’ve helped the Club grow their fan base and match day attendance by delivering a more interactive and memorable experience. This has been achieved by improved ground lighting and AV installations, live social media and fan polling, as well as staging, vision and audio for the entertainment and other Club related events. In 2016 Staging Connections worked with the Crows and other partners such as TLA Worldwide to ramp up the match day experience. For last week's inaugural 2016 Toyota AFL Sir Doug Nicholls Indigenous Round, the Crows wanted to celebrate by providing a unique and special pre-game segment to honour their current and past Indigenous players. Staging Connections and TLA Worldwide worked together to create an unforgettable experience for fans, projecting images of their current Indigenous players onto the grandstand’s roof, turning the stadium itself into a branded canvas and mural to the players. In what was a first for the Adelaide Football Club, the stadium lights were switched off before the game which allowed the player projections to shine whilst a Welcome to Country and other entertainment celebrated the Indigenous Round. Using gobo projection was the simplest and safest way to ensure a great outcome but also working in with the logistics on ground prior to an important AFL match. Each light was protected from the weather in inflatable domes on individual trolleys to ensure a speedy exit prior to kick off. But we aren't just engaging the fans in the stadium. The Crows have extended their fan engagement strategy outside the stadium, to the surrounding grounds, buildings and Adelaide city itself.
If you have been to Adelaide recently you may have seen the Crows’ badge lighting up the night sky. The custom projections shone the Crows’ logo and “We Fly As One” tagline across iconic buildings on the riverbank, including the Adelaide Festival Centre and InterContinental Adelaide. Even the Adelaide Oval exterior, surrounding parklands, footpaths and trees were lit up with the colourful projections, making them a talking point for fans on arrival at the stadium. For a final touch, the Crow’s club colours were beamed into the night sky using theatrical moving lights with custom glass gobos. This ‘call to arms’ tactic promoted team loyalty and provoked the all important club rivalry during the first half of the 2016 Toyota AFL Premiership season. Anna Muecke, Brand & Marketing Manager at Adelaide Football Club commented on the successful brand activation and the impact it had on the match day experience.
“We are always looking for new and exciting ways to engage with our fans both inside and outside the stadium. Our trust for Staging Connections’ technical know-how to create this activation allowed us to effectively utilise the dark space around Adelaide Oval to create and build a strong sporting atmosphere.
“The results were outstanding and captured the attention of our team’s supporters, the wider public, fans on social media and news outlets. The simple techniques were applied in creative ways to truly reinforce our brand and rally our supporters – the visuals added to a fantastic match day vibe,” said Ms Muecke.
Staging Connections communicated with several stakeholders and authorities to ensure the safe operation of the powerful lights in a busy flight path and an active pedestrian, vehicle and public precinct.
Staging Connections is the official audio-visual partner of the Adelaide Football Club and worked alongside their activation partner TLA Worldwide to light up the Adelaide sky. ... Read More