Webcasting as a tool in the event production kit has really reached maturity in the last couple of years. With the advent of 4G remote connections for cameras and audio, high bandwidth web connections in venues and fast internet at home and the office, webcasts are no longer the dull, static ‘let’s all watch a video together’ presentations they once were. They are now dynamic, interactive platforms delivering multiple types of content at once; both immersive and inspiring. Webcasts can be a pleasure to participate in. Creating an interactive and engaging webcast Customised design
Today’s webcasts are built in their own customized HTML designed ‘skin’ that can house not only the event or brand’s graphics but multiple video, chat and social media widgets. The viewer feels as if they are looking at an extension of the host’s website and can interact in real-time with the event. Live chat for real engagement
Social media feeds such as Twitter can really enhance your webcast. Allowing your audience, both present and remote, to engage with your presentation enables a personal connection to the speaker and the topic. Proprietary widgets such as Chatroll enable a live chat feed for the event participants only, meaning a web viewer can ask questions of a presenter and have it answered in real time. Make sure your guests use the same hashtag and you may even find your event ‘trending’.
Getting up close and personal with mobile cameras
All the action that occurs at your event can now be seamlessly presented via the web using mobile cameras.
Action and reaction
Complex video presentations can include cutaways to audience members during Q&A or for reaction shots. Mobile cameras operating via 4G uplink make this possible, along with a dedicated video director calling the shots. Supplementary interviews
We all love the glitz and glam of a red carpet, so why not add one to your event? As guests arrive, prepare roving hosts to carry out red carpet interviews with the VIPs and luminaries of your industry. This type of content makes the webcast experience as close to (sometimes even closer) than physically being at the event. Mobile cameras with audio capability can add a lot of fun to your webcast and the more your audience engages with the event the longer it will stay with them and the further your message will go.
A record of your event When an event is webcast it becomes a detailed, multi-dimensional record of your event. Think of it as visual, audio and textual proof of audience engagement with your content. The webcast can be hosted on your website, made available for consumption on-demand by anyone who missed out on attending so the content you so lovingly created keeps working for you long after the big show.
Video content at your disposal
All content captured during a webcast can be edited and repurposed. This means you’ve just created a rich mine of video content to deploy according to your marketing strategy. As video is the future of web communication, every organization is currently trying to produce high-quality, engaging video content. Most are struggling due to lack of staff, experience and technology. Considering you’re already putting your company’s best face on at a public event it is sensible to invest in professionals to add a webcasting component to your event. Marketing future events
If you are running an annual event your previous webcasts can be used to market your upcoming event. Email blasts to your database with video highlights packages will remind repeat customers why they came last time and will entice new customers to see what they have been missing out on.
Take charge of your audience In the past if you wanted to ensure you had an audience for your event you had to approach free-to-air or cable broadcasters to film and distribute your event. While you can still approach them it is incredibly unlikely that they will say yes, there are now even several major music and entertainment awards that traditional media don’t think are sellable to their advertisers. The good news is; we don’t need them anymore!
Targeted market
Your event can now hit a targeted market, as large or small as it needs to be and your content can remain viewable to a global audience in perpetuity. You can decided if your content is free or be paid for. You can even sell advertising embedded into your webcast. Everyone is now a broadcaster with only their imagination and ability to impress the market limiting your audience growth.
How to get it right So now that you are convinced you need webcasting at your event, the next question is how to ensure it is technically flawless and engaging to your audience? The answer is lots of preparation on the part of the content provider (the organization hosting the event) and the technicians responsible for delivering the goods. No one wants to see another presenter fumbling on video with his or her PowerPoint saying, “It was working in the office”. Here is a quick checklist:
For the organiser: Are your presenters engaging? Are they rehearsed? Have you checked all presenter’s graphic and video content for quality, formatting and functionality? Make sure you have a functioning internet connection for externally linked web content Questions to ask your webcast provider: Have they webcast from this venue before? Have you had a look at some of their previous work? Are they using a wired connection to the web? If so, have they organized bandwidth to be reserved with the venue’s IT staff and their internet service provider? Streaming quality
Make sure that the webcast includes Adaptive Bitrate Streaming. It’s the intelligence in the web stream that sees the device you are viewing the webcast on and how much bandwidth you have, then automatically adapts the stream to run as smoothly as possible. This means no annoying pauses or ‘buffering’. Ready to go live The main point is preparation and ensuring you have a webcast provider you can trust. At Staging Connections we guarantee a quality and engaging webcast for your event that will allow your content to keep attracting eyes long after the curtains have drawn. Love learning the latest in event technology and delivery? Download our range of free White Papers today. … Read More
10 ways our free event app can help you plan and manage your incentive event
Mar 19 2018
A free event app - the new way to plan and manage an Incentive event from the palm of your hand. To help you ensure that the incentive event that you are planning is a delight to all those who in attendance, we’ve created Event Briefcase, our event planning application that opens up new and exciting ways for you to engage with your event attendees. If you are planning a destination conference or awards night as a way of saying “thank-you” to an organisation hardest working team members, Event Briefcase is an absolute must-have to ensure a successful and exciting event. What are Incentive events?
Many companies and organizations seek to incentivise success among their team members and employees by offering fun destination conferences or awards nights. These events are typically meant as a big thank-you to an organisation’s highest performing employees and is a heartfelt event meant to convey appreciation. With this in mind, as the event planner for an incentive event, it is important to plan an event that is an absolute treat for the attendees of the event. Here are 10 ways that our free event planning app, Event Briefcase, can help you manage an incredible incentive event: 1. A Schedule of Events
Feature: Agenda / Download Documents
Incentive events by nature are action-packed. They usually comprise a combination of both conference / educational workshops interlaced with leisure and recreational events. At the end, guests are treated to a spectacular gala dinner where high performing staff are awarded. With such a full schedule and so many people to organise, uploading your event's agenda or schedule to Event Briefcase is the easiest and most efficient way to ensure everyone is where they are meant to be at all times. 2. Information on Speakers & Presenters Feature: Speaker Information
There will likely be a number of key people who are on-hand at your event to give speeches or seminars, as well as presenters, entertainers and company C-level executives. With our event app, you can upload bios and introductions to all of the key people who will be speaking and performing at your event. This is a great way to get your guests excited about the presentations, and find out more about these key people. 3. Important Venue and Destination Information
Feature: Facility Overview / Download Documents / Links
Event Briefcase offers a multitude of features to provide your attendees with essential and interesting information on your venues and the destination itself, in the case of a destination incentive. Over the course of the incentive event there is likely to be several seminars, workshop events, gala dinners, networking lunches and team building activities taking place in various locations. Uploading information about the location and venue will arm your attendees with all the information they need to help them find their way and be on time. This is a great way to minimise potential questions about where the venue is, what time to arrive and what people can do there. With Event Briefcase, you can make it easy for your event’s attendees to navigate all of these venues. If your event includes shuttle or transport service to and from the various venues, you can also share this information via our app under the Transport feature.
4. Facilitate Networking
Feature: Attendees
Corporate events have the delightful by-product of providing attendees with a plethora of networking opportunities. With our application, you can put networking right at your guests’ fingertips by uploading a list of attendees and their e-mail addresses. With Event Briefcase, your guests can tap a person’s e-mail address and our app will open up their device’s e-mail client so they can type out their message. 5. Go paperless for important event documents
Feature: Links / Download Documents
At most events there are countless handouts and leaflets given to each attendee. While these papers hold important information, it can be difficult to stay organized and keep track of these important documents. With Event Briefcase, you can upload all of the important documents that are relevant to your event’s attendees. You can include destination information, emergency contacts, emergency telephone numbers, team building exercise information and so much more. 6. Highlight Event Sponsors or partners
Feature: Sponsors
Our event planning application allows you a unique way to say thank-you to your event sponsors by highlighting their brand in a special sponsorship area of the application. In the sponsor area, you can share hyperlinks to your sponsors’ content and information on their brand. 7. Live Event Polling Feature: Links
With our event app, you can include a link to our live audience polling platform - Event Poll. Event Poll is a fun and engaging way to interact with your attendees by asking them questions, seeing their answers displayed on screens and discussing the results. There are over 11 types of question templates you can use giving you a wide range of questions to ask. With Event Poll, you can conduct fun surveys, organize exciting competitions, manage Q&A sessions, brainstorm ideas, test understanding and much more. 8. Keep Guests Up-to-Date
Feature: Bulletins
With our event planning application, it is easy to keep your attendees up-to-date with any changes, news or other information they need to know. Providing news updates and bulletins is as simple as uploading relevant news. With our app you are able to share content with your event’s attendees all at once, making it the most convenient way to manage changes and updates.
9. Engage With Videos
Feature: Videos
Videos are a great way to share content and engage your audience. Our event planning application is capable of displaying and playing videos. If you have any video content to share with the attendees of your event, such as a welcome message or introductory information, our application makes it extremely easy and seamless. 10. In Venue Promotion
Feature: Download Documents / Links / Sponsors
For destination events, it is likely that the venue you choose will offer promotional deals such as tourism offers, meal deals, spa packages, jet ski hire deals and much more. With Event Briefcase, you can pass these deals along to the attendees of your destination event. Watch this short video on Event Briefcase to find out more about our free corporate event app Event Briefcase by Staging Connections - a free corporate event app. These are just a few of the ways our free corporate event app, Event Briefcase, can help you plan and pull off a seamless and flawless incentive event. When you choose Staging Connections for all of your event’s AV needs, our application is included free of charge. In addition to our event planning app, we are able to offer you event planning and event production services backed by more than 30 years of experience.
To find out how Event Briefcase can enhance your event, speak with one of our Staging Connections representatives today by calling 1800 209 099 or by sending an online enquiry.
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