Our General Manager - SA/NT, Ashley Gabriel discusses the challenges outdoor events can present and shares his thoughts as to how you can make the most of your next outdoor event. Our General Manager - SA/NT, Ashley Gabriel discusses the challenges outdoor events can present and shares his thoughts as to how you can make the most of your next event. What epitomises an Australian summer more than attending an outdoor event? Apart from the weather, have you ever considered the other numerous challenges that face event producers when delivering high quality event experiences in outdoor locations? Things like: 1. Making sure the public attending feel part of a community or brand experience. 2. Keeping safety as paramount at all times. 3. And most importantly, creating an interactive experience for those attending and those watching at home. Whether executing an audio visual solution for over 750,000 spectators in South Australia or providing staging for a parade which attracts close to 400,000 people we have combined creative and technical elements to deliver a recent slew of outdoor events under challenging outdoor conditions. The Santos Tour Down Under, the southern hemisphere’s largest cycling race, held annually in South Australia is a prestigious road cycling competition drawing cycling greats from around the world. By working together with the team over numerous years, we have been able to determine the optimal location of speakers and screens at multiple sites throughout the week long festival of cycling. Over four hundred 100 volt Line Speakers were spread throughout the streets of Adelaide, its suburbs and country towns with over 30 km of copper cable for the street PA's used. In order to ensure the outmost safety for both the riders and the public, a bespoke audio system was installed into some of the race day cars which travel ahead of the parade. All of this combined allowing for all attendees to be enthralled with the unfolding action whilst ensuring the riders were not distracted from the task at hand. In celebration of the Tour’s 15th birthday acclaimed Australian dance music group, Sneaky Sound System took to the stage on Saturday 19 January 2013 to kick things off. We set the staging, concert lighting and LED screens withIn celebration of the Tour’s 15th birthday acclaimed Australian dance music group, Sneaky Sound System took to the stage on Saturday 19 January 2013 to kick things off. We set the staging, concert lighting and LED screens with live footage for over 30,000 spectators. We installed a comprehensive audio system suited the crowds, eliminating the audio bounce back that can often occur at outdoor events. Toward the beginning of Summer, we also assisted with the Credit Union Christmas Pageant in Now in its 80th year, the parade attracts over 400,000 people each year and many more for the TV audience. Our team of 12 staged the event with over 200 speakers along a 6km route through the city streets and over 60 individual MP3 audio systems in various floats and walking characters. We worked closely with the Pageant, even disguising two crew members as Clowns so they could ride in the pageant and fix any audio issues on the floats without taking away from the magic of the parade from either the live or TV audience. Although outdoor events present numerous challenges compared to Indoor ones, we find that our crew love taking on that challenge and working in the great Australian sun. Being able to contribute to a major outdoor event in a way which enhances the public’s enjoyment (whilst remaining relatively in the background) is part of the thrill the crew enjoy. With temperatures reaching 40+ and usually non-stop sunshine, we have developed logistics and plans to suit to all weather contingencies and ensure that not only our staff & general public remains safe but that the show goes on and all deadlines are met. Written by Ashley Gabriel, General Manager - South Australia/ Northern Territory. Ash shares with us that the best event he ever worked on was a Video conference for the Queen. He commented that whilst there were obvious challenges in ensuring technology worked in two countries, it was all worth it once the team saw the Queen smiling and amusing to see Prince Philip's reaction when he realised we were watching him back here in Australia. ... Read More

Yellow buildings have been spotted in Tasmania! If you happened to be driving at night around some of Tasmania’s major cities you may have noticed some prominent buildings glowing a brilliant yellow. This stunt was all in the name of raising awareness for road safety in Tasmania – a campaign we were thrilled to play part in. National Road Safety Week ran from May 3 – 8 this year, with the aim of increasing awareness about the need for all road users to be safe and courteous on the roads. Last year, 36 people died in road crashes in Tasmania and 260 were injured. The road safety week was filled with activities thanks to the joint effort of the Road Safety Advisory Council, Tasmania Police, the RACT and Southern Cross Television. Staging Connections Area Manager for Tasmania, Fletcher Austin, says they were excited to be part of the campaign and to do what they can to shine a light on road safety. “We lit up several key buildings across Devenport, Hobart, Launceston, and Burnie. We used 9 x 500watt HUI Cyclonic’s with a yellow gel cover as well as LED flood lights situated in strategic positions to cast an elegant wash over the buildings,” he says. One of the buildings was Launceston Town Hall which became a beacon for the city. Launceston Town Hall during Road Safety Awareness Week Tasmania Header Image courtesy of Chris Lazarri referenced from Sarah Group ... Read More

Each week we aim to demystify the world of AV equipment and event services lingo and reveal exactly what those techs are talking about. In this weeks Techie Tuesday we look at Vision Foldback as part of your audio visual solution and how it can keep your speaker in the know and your audience engaged. Each week we aim to demystify the world of AV equipment and event services lingo and reveal exactly what those techs are talking about. In this weeks Techie Tuesday we look at Vision Foldback as part of your audio visual solution and how it can keep your speaker in the know and your audience engaged. AV Discipline: Vision AV Category: AV Equipment AV Jargon: Foldback, Comfort Monitor What is Vision Foldback? Vision foldback describes monitors positioned along the front of stage, which are strategically angled for the talent on stage to review during an event. The monitors are used to display event information without the audience knowing or seeing any details. What type of event is Vision Foldback used on? Events such as conferences, meetings, annual general meetings, and video conferences commonly use vision foldback to assist presenters and panellists onstage with elements such as the slide presentation, session time keeping, speaker notes, video replay and online questions. With vision foldback positioned in their line of sight, this allows a presenter or panellist to always maintain eye contact with the audience and prevent the need to crick their necks to look up at projection screens behind stage. Source: Staging Connections | Learning & Development What are the benefits of Vision Foldback? One major advantage of foldback, is that it allows a presenter to step away from the confines of the lectern, and experience the freedom of the entire stage. This freedom brings an opportunity for a presenter to utilise body language in the communication of their message. What is required for effective Vision Foldback for presenters?! A few extra elements are required for effective vision foldback: Signal Splitter: a distribution amplifier is required to split the vision signal going to the projector(s). Computer: a laptop is required to run software such as the timing app. Monitor: a dedicated computer screen to display the event information A presenter, who is informed and never turns their back on their audience will ultimately convey confidence and build engagement with their audience. If you want your presenter to continuously engage with the audience, make sure to request vision foldback. Up next week... Next week we take a look behind the curtain and reveal what a kabuki drop is. In the meantime if you have any AV terms or words you would like our AV experts to tackle leave a comment on the blog post below or join in the conversation on Twitter @stgconnections using #techietuesday. Written by Andrew Thorne, ANZPAC Trainer & Assessor, Staging Connections. Andrew Thorne is ANZPAC Trainer & Assessor and drives our training programs at Staging Connections, including our Certificate III in Live Production and Services Program for our new trainees. Related Blogs Techie Tuesday: Talk Back Systems Optimise your event communication with design and production Techie Tuesday: What is a Graphic Equaliser and why do I need one? ... Read More

We delivered an exciting fire and ice theme to the delight of 700 guests at the Greencross Limited Annual Awards Dinner at the National Convention Centre, Canberra in late 2015. The Exhibition Hall was radically transformed from a breakfast/lunch space into the impressive fire and ice theme for guests of Australasia’s largest integrated pet care company, to network with company VIPs, connect with suppliers and celebrate the outstanding achievements of the company. Theresa Chiller, Projects Coordinator, The Pet Foundation Administrator at Greencross Limited was thrilled with the technically superior result that Staging Connections produced. “Our guests had a fabulous time. We wanted to create an atmosphere fit for the occasion and Staging Connections combination of set design, lighting, audio and special effects certainly came together to give an ultimate wow factor for our audience. “As two different conferences were merged into this one event, our guests had extra high expectations of what this gala event would deliver. When the doors opened we were already convinced that we’d exceeded expectations – guests stood at the doors, too busy taking photos of the amazing visual feast within, to even walk inside!” said Ms Chiller. Felicity Webb, Event Stylist, Staging Connections created the dramatic fire and ice theme using a combination of styling, design and audio visual elements to truly transform the Exhibition Hall. “Our aim was to design an environment that immersed the guests in a true experience, engaging all their senses and giving them the opportunity to celebrate in a memorable atmosphere. “We designed a large digital backdrop using our modular panels that created a 9.5m x 5.5m screen which we mapped using a high performance Christie 18k projector, on to which we projected vibrant animated content of fire and ice. This really brought the Exhibition Hall to life and created a central focus for all other styling elements to be crafted around. “Over 30 assorted moving head lights and 40 extremely bright quad coloured LEDs were used to achieve the dramatic distinction between the opposing forces of fire and ice. In true celebratory style, projections of colourful fireworks played as award winners were announced and then when it was time to party, projections of disco balls inspired everyone to get out on the dance floor,” said Ms Webb. Three different centrepieces were used to enhance the visually stunning theme including tall white willow branches surrounded by acrylic ice; mirrored mosaic vessels clustered at different levels with accompanying ice, snowflakes and tea lights; and beaten nickel bowls glowed from the interior orange LED pillar candles placed inside. With the objective of delivering a big celebration, dramatic audio was paramount to the events resounding success. Twelve Meyer line array elements were complimented by four 700HP subwoofers all controlled by the Meyer Galileo processing and Yamaha M7 mixing desk. White table linens created a clean canvas for the dramatic lighting effects and visuals around the hall and a custom Perspex lectern was internally lit to draw the crowd’s attention. We offer Australia's largest range of event services across audio vision, lighting, staging, styling and digital services. When you partner with Staging Connections you're partnering with the best AV technicians and event professionals in the market. Send us an enquiry or call 1800 209 099 to speak to an event specialist. ... Read More

This year the Clipsal 500 was bigger, faster and more revved up than ever before. And we're not even talking about the V8 Supercars. Held over four days from 26 February to 1 March 2015, the Clipsal 500 is a massive V8 Supercar street race that brings over 285,000 people through its gates. Run on a 3.7 km long circuit through Adelaide’s beautiful East Parklands, the Clipsal 500 is a multiple award-winning event, attracting a huge audience both at the track and via broadcast. Staging Connections’ Adelaide team has been proudly involved with the race since it was first run in 1999, and in 2015, radically upgraded their production infrastructure to make this year’s race the most technically sophisticated on the circuit. One of our main responsibilities of the event is ensuring all attendees have great vision of the track from wherever they are. This year we introduced a new custom HD vision distribution network to all screens; both indoors and outdoors. All corporate clients and viewers around the site enjoyed watching the race in High Definition for the first time, across the huge fleet of indoor 48" and 60" screens and the LED SuperScreens outdoors. David Aparicio, Crew Controller for Staging Connections, was in charge of TV Systems site-wide. “It was a pretty big change this year, as we went from a standard 32”screen to larger 48” and 60” screens,” said David. “Around 350 units went into 200-plus facilities including corporate suites, event management and race official’s offices, bars, and VIP areas.” Staging Connections new audio distribution system sees the large amount of audio inputs and outputs needed for the event routed around the track at light-speed via fibre-optic cabling. Up until 2015, audio around the track was run via telephone lines which went through a mainframe and involved copper cabling running from point-to-point. The longest fibre optic run around the track was about 1.2 kilometres. There were eight lines run previously, which were upgraded to 24 lines. In addition, some temporary military-grade fibre ran through underground pits. Every aspect of the audio system is controlled and monitored digitally from Staging Connection’s control positions, with technicians able to verify the correct functioning of every amplifier, loudspeaker and microphone around the track. The fleet of broadcast trucks positioned outside the gates were on-hand to cover the event for Foxtel, Channel 10, and V8 Supercar Media. They were able to connect to the vast audio network by simply connecting two fibre-optic cables to a new interface supplied by Staging Connections, drastically shortening their set-up times and simplifying their set-up. Over four days, through Adelaide summer heat and all the demands of an outdoor event, both the audio and video systems performed flawlessly. Staging Connections has already renewed their contract to provide production on a multi-year deal. “There are a lot of technical and logistical challenges you come across on an event of this scale. Our teams managed those challenges proficiently, which made for a relatively smooth event and a great result” added David Aparicio with modest understatement. “We are thrilled to be associated with an event such as the Clipsal 500 Adelaide,” said Ashley Gabriel, Staging Connections Regional General Manager for SA, WA and NT. “For over 16 years, the SA Motorsports Board have entrusted Staging Connections with the client-facing event technology. As a client and event owner, they are always keen to improve the attendee’s experience and ensure the four day festival of motorsport is the best V8 Supercar event in the country. To be able to take the audio and vision aspects of this event to the latest in technology is a real honour and privilege. We were ecstatic with the result.” “Staging Connections have been fantastic in working with us to understand our objective from the outset; to provide patrons with a better event experience.” Mark Warren, CEO, South Australian Motor Sport Board See the full Clipsal 500 Gallery here Want to see what we can do for your event? Get in touch with us today. ... Read More

There are many reasons to attend a live event. You are given free reign to explore your future plans, chart a new course for your business and have fun doing both. 1. Get out of your comfort zone. Many wouldn't call this a plus, but how can your business grow doing the same thing over and over again? For one, you'll get bored. If you are used to seeing people through their words, now you can put a name to a face and so can they. Stretch your business self with interesting people and thought-provoking seminars. Well known speakers use live events to share their "serects" with the attendees. 2. Meet people with similar goals. It is refreshing to hold a conversation with someone who understands where you are coming from. If you are new to business, even the experts can remember back and give you practical advice on how to go from where you are to where they are and beyond. 3. Begin a few joint ventures. Businesses partner with other businesses all the time. If you each have something that can benefit the other, it can be a match made in heaven or at least in cyberspace. But, you may not get the chance unless you attend a live event. When you get to see and hear their plans, you can make a confident decision that this person will be great to work with. When potential partners meet you it quickly builds the know, like, trust factor. 4. Build your business. Oh, yeah, there is this one. There will be people from all walks of life with the same goal - grow their business. You will get business cards, photo and these days video opportunities, business materials, not to mention possibly drinks by the pool with others who are more than willing to talk with you about how to take your business to the next level. Posted - Matt Allely (Article by Linda Hampton). ... Read More

This is the first installment in a three-part series in which Chris Cavanaugh, EVP & Chief Marketing Officer of Freeman, discusses the event technology that is shaping the future of the brand experiences. This post focusses on the impact and future of Virtual Reality and Augmented Reality and how it will shape face-to-face marketing. Creating new ways for event attendees to visualize, engage, and empathize. This post was originally posted on Freeman blog and is the first installment in a three-part series in which Chris Cavanaugh, EVP & Chief Marketing Officer of Freeman, discusses the event technology that is shaping the future of the brand experiences. Keeping up with event technology can be a full-time job. It seems like every week there’s a new application or piece of technology that promises to revolutionize the world of brand experiences. Deciding which technology is right for a given brand, live event, or audience is not an easy decision, given the resources and budget required. There are many drivers, such as the audience’s needs, the strategy, the environment, the brand narrative, and even the brand’s history (to name a few). The best approach is to ask yourself this: what story is the brand trying to tell, and how does this application help deliver the message in a personalized, compelling manner? In this series, I’ll be discussing three technology trends that are currently on the rise, and offering some insight as to why I think they genuinely offer the best opportunities to enhance a brand narrative. One of the biggest trends that we are all going to see over the next year is the use of virtual reality (VR) and augmented reality (AR). The technologies are closely related, but VR is about creating entirely digital worlds, while AR is about enhancing reality with digital content. As these technologies mature and prices come down, their applications are becoming more and more evident, not just in creating engagement opportunities for audiences, but also as an integral part of the design process. In other words, VR and AR can be just as useful behind the curtain as in front of it. Let’s face it, not everyone is visual. We could all use a little help, right? In terms of design visualization, VR and AR are creating some breathtaking possibilities. With VR, designers and clients will now be able to preview their designs before anything goes into production — in three dimensions, in real time, and with all the context of size, scale, and depth available to them. In the future, as AR technologies become more refined, clients might even be able to preview their designs and experiences in real-world spaces. These applications aren’t just tools to help us tell stories, they’re also the tools that will help us design and build the worlds in which our stories take place. Let’s face it, not everyone is visual. We could all use a little help, right? In terms of content, VR and AR are just starting to come into their own, and consumers are showing a keen interest. Facebook has invested billions in Oculus, and its developers are working on creating avenues for consumption of 360-degree VR content within users’ timeline feeds. The infrastructure is developing, so now it’s up to us to create the content to fill it. As far as engagement, the research is very promising. Studies have shown that this technology can be an incredibly powerful emotional engagement tool, even more so than TV. There’s a widely held belief that VR and AR have the potential to increase empathy, which in turn could result in a deeper, more authentic connection with audiences. Some brands are even using the technology to let users experience life through another person’s eyes. Consider that we’ve only just scratched the surface of VR’s potential. Brands are currently using VR and AR to let consumers interact with products virtually, visit travel destinations or environments they’ve never been to before, and experience concerts or sporting events from the front row. In just a year or two of content creation, our ability to tell impactful stories has already increased by leaps and bounds. As developers get accustomed to using VR and AR as storytelling tools, I think we’ll start to see them dramatically expand the use of these technologies and push their limits. In the hands of our most creative people, there’s no telling what new applications are out there that we haven’t even seen yet. Therein lies the power of VR’s evolution. The Internet was around for years before people discovered that social sharing was the key to driving content adoption. There’s a good chance we’ll see the same growth with VR and AR. Stay tuned for my next article, when I’ll be discussing my thoughts on live streaming and events. The Staging Connections Group Limited (SCGL) was acquired by the world’s largest brand experience company, Freeman, in October 2015. As the world’s largest brand experience company, Freeman helps organisations connect with their customers by delivering seamless, innovative, and immersive brand experiences and events. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps clients increase engagement and drive results. ... Read More

Australia’s first Top 100 Restaurant Awards made a huge splash on the awards circuit earlier this year. The star-studded event brought Australia’s foodies, restaurateurs’ and celebrities alike onto Melbourne’s Crown Towers’ pool terrace for the highly anticipated event, proudly co-hosted by Crown Resorts and Fairfax Australia. Event Brief Staging Connections was approached by Crown Resorts and Fairfax Australia to assist and design a concept for the launch of the first Australia’s Top 100 Restaurants Awards. The challenge being - it was to be staged over the Crown Towers pool and house 450 plus guests. If that wasn't a huge logistical challenge in itself, we also had to consider the pool terrace was on a roof top, surrounded by potentially hazardous wet zones and was also open to the public. This challenged Staging Connections to get creative by putting our imaginative and technical minds together. Staging Connections presented a solution which ended up becoming an elegant and bespoke concept which was show cased in the media from celebrities and industry veterans. Audio Visual Solution Upon entry guests were welcomed with an extraordinary edible Tourism Victoria chocolate food display, a custom designed red carpet arrangement and 6m wide media wall, awaiting the media to capture their 'Kodak' moment. Once through the pre-function area, guests were ushered onto the pool itself which was temporarily covered with clear acrylic decking, allowing the 450 plus guests to see straight through to underneath water. Vision was a key factor in designing this concept. As most awards nights tend to utilise vision as their main source of presenting awards, a large screen was required that needed be viewed from all angles of the space. We needed to come up with a winning solution to allowing Fairfax to have their vision content count down from 100 logos down to the number one winner - Sepia. We faced issues of multiple floor-to-ceiling pillars blocking sight-lines and therefore projection was not an option. We designed and presented a record sized 25m wide x 4m high LED Screen in a 4mm pixel – high resolution screen. All floor mounted, this screen was the hero of the night. Staging Connections presented a concept which was a perfect solution to showcase all vision content at a high resolution scale, which allowed us to take up as little real-estate as possible. To bring this event together styling and decor elements where added into the space, over the temporary decking over the pool, existing floor areas and into the pre- function zone. As the event was all about the food, Staging Connections designed seven bespoke food & bar stations. Including a fun and quirky Gelato Station, ice chilled Salmon and Oyster stations, Champagne & Espresso Martini Bars and a 360 degree rustic Cheese station. This allowed all chefs’s to showcase their canapés and food in a variety of ways. Copper, white, green organic elements dressed the furniture and table centrepieces, along with additional potted fresh ferns and planter boxes to compliment the existing environment and surroundings. Melbourne favourites, Mad Hatters, and roving dancers performing in zorb balls over the water created exciting entertainment for the night. This would not at all be possible without current technology, state of the art sound systems and creative lighting effects. All which complete this over all look and feel of the night. ... Read More

Our General Manager on Digital Event Services, Tim Chapman looks at the evolution of the product launch and discusses how technology can be harnessed to reach wider audiences whilst lowering costs for both the host and the attendee. Our General Manager on Digital Event Services, Tim Chapman looks at the evolution of the product launch and discusses how technology can be harnessed to reach wider audiences whilst lowering costs for both the host and the attendee. Last year Apple announced the launch of the iPhone 5 to the world via a webcast which could be viewed on their website. Corvette launched the highly anticipated Corvette 2014 through a live recording of the reveal which was streamed straight to their YouTube page. The list goes on; technology companies through to country music stars are all turning to the internet to get their message out. The explosion of social media, pressures of globalisation, increased competition and the need for all stakeholder relationships to be managed has left brand owners and product managers questioning the value of small in person events. High costs, limited audience reach and inconsistent outcomes have only sought to drive them to look for more innovative ways to deliver their message. At Staging Connections we have been lucky enough to be involved with many leading brands looking to change the paradigm and push the boundaries of event delivery. They want to reach a global audience, amplify their message through social media all while reducing costs. Technology is providing the answer to these challenges, allowing brands to broadcast to multiple locations, expanding audience interaction, creating interest through social media and above all, allowing the experience to live on long after the event has finished. Reaching a wider audience Video streaming is one way to invite national and global audiences to attend a product launch. Integrating video streaming allows organisers to commence a direct conversation with the end consumer not limiting engagement to just the media or industry. At the local launch of Jamie Oliver's Ministry of Food campaign, in conjunction with corporate sponsors The Good Guys, we were charged with delivering a live cooking demonstration plus broadcast the launch online to reach a larger audience. What made this challenging was the remote location that was void of access to a phone line, ISDN or the Internet to assist in achieving the broadcast goal. The team used a unique piece of technology, allowing a wireless video link to be streamed to the Good Guys website. This directed thousands of people to The Good Guys site to watch the event live, and even more have gone on to view the event long after the launch day. Social Versatility Taking a product launch online increases the ability to engage in a different conversation with existing and new consumer networks empowering them to share your message via social media and amplifying the message. Recently we filmed and streamed a live feed of the launch of the Nissan Altima V8 Supercar via Nissan's YouTube channel gaining access to a wider audience geographically and demographically of more than 3,000 people. By combining a visual element; video streaming into channels like YouTube and adding a discussion platform with a Twitter feed, the audience has a three dimensional experience; an online event with the ability to share. This combination allows a significantly wider audience, offering the potential to send your messages around the world, creating a viral sensation. Working in Unity Going back to basics, your physical product launch requires an innovative and inspiring display that will entertain and translate for both your attending audience and online viewers. This can be tricky as the needs of both sets of people are very different. At the launch of Alienware's computers and laptops we executed an out of this world 3D light show using 3D projection and 3D mapping combined with stunt actors, pyrotechnics, sound and bursts of CO2 gas which was electrifying for the audience attending. We took a lot of time before hand setting up the cameras and testing the angles to make sure we had the correct vantage point to capture the action for the online audience. The future of product launches The challenge has been laid down more now than ever to change the approach of product launches. Staging Connections combine innovative techniques with a highly experienced team to deliver expertly produced creative launches that engage and motivate both the live and online audiences. Written by Tim Chapman, General Manager of Digital Event Services. Tim is continuously supporting and developing Staging Connections digital event components, looking for new and innovative ways to utilise technology to take any event from stage to screen. Tim comes from a background in corporate events where he pioneered large scale video conferencing projects and global webcasting of major events. ... Read More