Bringing in the New Year with projection mapping at Sheraton Grand Mirage Resort
With its unrivalled beachside location and 5 star facilities, the Gold Coast’s Sheraton Grand Mirage Resort is also renowned for their ability to host a great event, with the New Year’s Eve Ball the pinnacle social event on their calendar. This year the venue wanted to push the boundaries and challenged long-term in-house event services provider, Encore Event Technologies (previously Staging Connections), with providing guests with a new and unique experience that also showcased the property.
The cornerstone of a great New Year’s Eve event is marked by a spectacular fireworks show. With this in mind, the Encore’s South-East Queensland team provided an event solution which not only showcased the property and provided a new and unique guest experience, it also added a whole new dimension to the integral firework display through cutting-edge projection mapping technology.
As with every year, the 370 plus Hotel guests, residents and ticket holders start the evening in the Sheraton Grand Ballroom. Encore’s stylists created a glamorous look for the room, using martini glasses with coloured LED uplighting for the table centrepieces and decorative pin-spot lighting onto tables. Extending the glamorous look to the stage, the set was designed using two large screens, flanked with stunning crystal beaded drop curtains and decorative Scenic Panels. As the countdown approached, guests were ushered onto the Sheraton Grand Mirage’s luxurious poolside area to take-in the breath-taking views of the hotel itself and its surrounding.
Using the latest mapping software, the building itself was turned into a canvas with stunning animations and imagery projected onto its surface. The highlight of the evening was the augmented fireworks display which was projection mapped across the building, making a truly unforgettable experience for all who witnessed it.
It was the first time anything of this kind had been considered at the venue. All audio vision, lighting, styling and projection mapping was produced and managed by the local Encore team. The team invested many hours into initial measurements, calculations and equipment specification which resulted in flawless execution by the Encore team.
Director of Sales & Marketing at Sheraton Grand Mirage Resort Gold Coast, Leon Thomson, says the Encore team went above and beyond for the event.
“The Encore (previously Staging Connections) team have once again risen to the challenge by providing a state of the art solution which further enhanced our spectacular Fireworks display, taking this year’s event to the next level,” says Mr Thomson.
Encore’s Head of Event technology and Procurement, Andrew MacColl, says the projection mapping solution showcased both the local team’s technical capabilities and the venue’s commitment to delivering world-class events.
“3D Projection Mapping is such a great way to use the actual building itself as an integral part of an event or function. Our South East Queensland team has used a great mix of interesting multimedia-based artwork and the latest generation projection technology to provide something completely new and exciting for the NYE event at Sheraton Grand Mirage Resort. Our technical team is also conscious this work reinforces the position of the hotel as a leader in every aspect of its event business,” says Mr. MacColl.
Thanks to a successful first run for the venue, you can expect to see more projection mapping solutions delivered by the local team at Sheraton Grand Mirage Resort.