A recent study released by the Harvard Business Review has confirmed the ongoing and intrinsic value of meeting face to face.

Of the 2300 HBR subscribers, 79% stated that “in-person meetings are the most effective way to meet new clients to sell business” while 95% of all respondents said that “face-to-face meetings are a key factor in successfully building and maintaining long term relationships”.

The study also concluded that while technology is clearly on the rise the business executives confirmed that face-to-face meeting benefits (both tangible and intangible) cannot be replaced by technology.

Post – Matthew Allely.


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