The proven value of face to face communication
A recent study released by the Harvard Business Review has confirmed the ongoing and intrinsic value of meeting face to face.
Of the 2300 HBR subscribers, 79% stated that “in-person meetings are the most effective way to meet new clients to sell business” while 95% of all respondents said that “face-to-face meetings are a key factor in successfully building and maintaining long term relationships”.
The study also concluded that while technology is clearly on the rise the business executives confirmed that face-to-face meeting benefits (both tangible and intangible) cannot be replaced by technology.
Post – Matthew Allely.