On a stage in the not too distant future, a presenter steps up to speak. The walls behind and around her audience come to life with three dimensional visuals introducing her and the company she represents. As she begins speaking, she swipes her hand above a tablet device with a long gesture that ends with her palm facing the back wall. A graph seems to fly from the device to the wall, enlarging as it moves. She asks the audience a question, and the attendees respond via their handheld devices. The graph changes instantly. Remote audiences watching on a huge range of different media responded to the same prompt. While that may sound like a particularly stylised movie scene, all of the technology that makes it possible already exists and is being used in some form in presentations every day. Presentation technology is advancing constantly, with the goal of making human communication more engaging, more effective and capable of communicating complex ideas succinctly. This blog examines emerging trends in presentation applications, equipment and techniques to help you prepare for the coming dramatic shift in audience expectations. 1. The Virtual Presence Large-scale presentations to media and big audiences looking for a ‘wow factor’ will soon be regularly utilising virtual presence in the form of holographic projection. Already used to resurrect departed musicians on big festival stages, holograms are actually just a clever use of 3D projection mapping, using multiple projectors, software and a physical object to carry the image.
Interactive three dimensional graphics are also set to become commonplace. While it is currently relatively straightforward to have 3D graphics created and projected on cue, the technology will change presentations when the presenter themselves is able to select, manipulate and map images in real-time, by whim and in reaction to the audience. This will involve gesture control of a master device such as a tablet and advanced, automated integration with mapping software and multiple projectors. There are already examples of this technology in the market. The key to utilising it successfully will lie in having the right content created for your message, and knowing when to use it. 2. The Audience Speaks Having now been exposed to the possibilities of interaction via Twitter and live chat applications, audiences now expect more than a simple one-way flow of information from the presenter. Far from a distraction, letting your audience ask questions or vote en masse on a seminar’s direction from their phones keeps the attendees engaged and makes them more likely to absorb your message. There are already countless applications across multiple platforms available to integrate the audience into the content. All offer a variation on a theme – the audience presses a button, writes a message or engages with pre-made content and their results of this are then collated to a main screen. What the presenter needs to be clear about is when and how to use the technology. Presenters that allow themselves to be guided and structured by audience curiosity must know their material inside-out. This rules out the possibility of a presenter using AV as a crutch and simply reading out or referring to slides to get through their material. The presenter must be confident in responding to audience questions and capable of bringing the material back to the important points after digressions. Preparation is key. 3. It’s how we connect Even at the smallest scale that could be termed a ‘presentation’, in which just two or three people work together, technology already exists to greatly enhance communication. If the collaboration is occurring in one physical location, wireless products enable all devices present to connect to the room’s screen and individually share content to it. The same technology, scaled up, also allows remote participants to connect to the system, with all of the same sharing capabilities as if they were there. Increasingly, these systems allow for amazing flexibility. Not only can different types of devices be connect together (phones, laptops, screens) but also different operating systems – iOS, PC, Android, Linux. Cross-compatibility on this scale was a physical impossibility just a few short years ago. Applications now exist that enable users on different platforms to actually work together of the same document, regardless of operating system. Across an network connection and through a shared app, a Mac user can edit an Excel spreadsheet and a PC user can collaborate in editing a Final Cut video, each with their own mouse and total independence.
We experience this when we drive – the longer we’re exposed to speed, the more comfortable we become with the risk of going faster, which is why people tend to get booked for speeding towards the end of their trip. But what’s really important? No matter what technologies come along, no matter how real the virtual becomes, the central part of every presentation will always be humans communicating with one another. On the big stage, it’s always going to be about someone with great information and insight sharing with an audience. In the meeting rooms and offices, it’s about someone with a great idea spreading the word. Technology just helps us tailor our message, simplify the complex and make it memorable. Staging Connections understands the centrality of our physical presence when communicating, and can assist anyone to get the most of out of current (and future) presentation technologies. Written by Tim Chapman, General Manager – Digital Event Services
Tim is continuously supporting and developing Staging Connections digital event components, looking for new and innovative ways to utilise technology to take any event from stage to screen. Tim comes from a background in corporate events where he pioneered large scale video conferencing projects and global webcasting of major events. … Read More
The Benefits of event Webcasting
Mar 19 2018
Webcasting as a tool in the event production kit has really reached maturity in the last couple of years. With the advent of 4G remote connections for cameras and audio, high bandwidth web connections in venues and fast internet at home and the office, webcasts are no longer the dull, static ‘let’s all watch a video together’ presentations they once were. They are now dynamic, interactive platforms delivering multiple types of content at once; both immersive and inspiring. Webcasts can be a pleasure to participate in. Creating an interactive and engaging webcast Customised design
Today’s webcasts are built in their own customized HTML designed ‘skin’ that can house not only the event or brand’s graphics but multiple video, chat and social media widgets. The viewer feels as if they are looking at an extension of the host’s website and can interact in real-time with the event. Live chat for real engagement
Social media feeds such as Twitter can really enhance your webcast. Allowing your audience, both present and remote, to engage with your presentation enables a personal connection to the speaker and the topic. Proprietary widgets such as Chatroll enable a live chat feed for the event participants only, meaning a web viewer can ask questions of a presenter and have it answered in real time. Make sure your guests use the same hashtag and you may even find your event ‘trending’.
Getting up close and personal with mobile cameras
All the action that occurs at your event can now be seamlessly presented via the web using mobile cameras.
Action and reaction
Complex video presentations can include cutaways to audience members during Q&A or for reaction shots. Mobile cameras operating via 4G uplink make this possible, along with a dedicated video director calling the shots. Supplementary interviews
We all love the glitz and glam of a red carpet, so why not add one to your event? As guests arrive, prepare roving hosts to carry out red carpet interviews with the VIPs and luminaries of your industry. This type of content makes the webcast experience as close to (sometimes even closer) than physically being at the event. Mobile cameras with audio capability can add a lot of fun to your webcast and the more your audience engages with the event the longer it will stay with them and the further your message will go.
A record of your event When an event is webcast it becomes a detailed, multi-dimensional record of your event. Think of it as visual, audio and textual proof of audience engagement with your content. The webcast can be hosted on your website, made available for consumption on-demand by anyone who missed out on attending so the content you so lovingly created keeps working for you long after the big show.
Video content at your disposal
All content captured during a webcast can be edited and repurposed. This means you’ve just created a rich mine of video content to deploy according to your marketing strategy. As video is the future of web communication, every organization is currently trying to produce high-quality, engaging video content. Most are struggling due to lack of staff, experience and technology. Considering you’re already putting your company’s best face on at a public event it is sensible to invest in professionals to add a webcasting component to your event. Marketing future events
If you are running an annual event your previous webcasts can be used to market your upcoming event. Email blasts to your database with video highlights packages will remind repeat customers why they came last time and will entice new customers to see what they have been missing out on.
Take charge of your audience In the past if you wanted to ensure you had an audience for your event you had to approach free-to-air or cable broadcasters to film and distribute your event. While you can still approach them it is incredibly unlikely that they will say yes, there are now even several major music and entertainment awards that traditional media don’t think are sellable to their advertisers. The good news is; we don’t need them anymore!
Targeted market
Your event can now hit a targeted market, as large or small as it needs to be and your content can remain viewable to a global audience in perpetuity. You can decided if your content is free or be paid for. You can even sell advertising embedded into your webcast. Everyone is now a broadcaster with only their imagination and ability to impress the market limiting your audience growth.
How to get it right So now that you are convinced you need webcasting at your event, the next question is how to ensure it is technically flawless and engaging to your audience? The answer is lots of preparation on the part of the content provider (the organization hosting the event) and the technicians responsible for delivering the goods. No one wants to see another presenter fumbling on video with his or her PowerPoint saying, “It was working in the office”. Here is a quick checklist:
For the organiser: Are your presenters engaging? Are they rehearsed? Have you checked all presenter’s graphic and video content for quality, formatting and functionality? Make sure you have a functioning internet connection for externally linked web content Questions to ask your webcast provider: Have they webcast from this venue before? Have you had a look at some of their previous work? Are they using a wired connection to the web? If so, have they organized bandwidth to be reserved with the venue’s IT staff and their internet service provider? Streaming quality
Make sure that the webcast includes Adaptive Bitrate Streaming. It’s the intelligence in the web stream that sees the device you are viewing the webcast on and how much bandwidth you have, then automatically adapts the stream to run as smoothly as possible. This means no annoying pauses or ‘buffering’. Ready to go live The main point is preparation and ensuring you have a webcast provider you can trust. At Staging Connections we guarantee a quality and engaging webcast for your event that will allow your content to keep attracting eyes long after the curtains have drawn. Love learning the latest in event technology and delivery? Download our range of free White Papers today. ... Read More