Technologies transforming live events: An overview of what you need to know
The right technology can take your event from good to great. It can help you create immersive, engaging events that everyone talks about and help you better communicate and connect with your audience. It can wow your audience during a presentation, turn entertainment into a piece of art, enhance stage sets to become amazing visual experiences, or engage your audience by making them active participants.
We’ve identified and delivered some of the hottest new event technologies and are launching new innovations all the time. Plus we’re always looking to the future to see what’s coming over the horizon.
Here are some of our favourite examples of how Encore is using event technology in events to inspire yours to be the greatest success they can.
Gesture control to create dynamic presentations
Gesture control enables presenters and performers to control presentations, sounds, lighting, animations and video. It’s a dynamic effect, where the presenter’s movements trigger any kind of content to react via movements, gestures or manipulating objects/props.
We’ve implemented gesture control through a few different methods, including special cameras that track movement, kinetic sensors hidden in props, clothing or objects concealed in stage sets.
One of our award winning uses of gesture control was for a paint company – during the CEO’s presentation, he ‘painted’ the massive screen behind him to reveal beautiful murals on buildings in Dubai on screen. He then used gesture control again to announce the colour of the year by moving a paint tin around during the presentation to reveal the colour of the year.
Holographics to enthral and entertain
Encore has amazed event attendees with 3D hologram technology at recent events. It’s a modern take on an old technique which uses an invisible mesh screen and projecting onto it to create a hologram effect. Video content is beamed onto it and the audience’s brains are fooled into believing there’s a three-dimensional object hanging in the air. The trick is in the content and the lighting and the effect is breathtaking!
We’ve created custom designed content and used perspective tricks to create the illusion for a really amazing guest experience. Recently we created 3D stage sets and even used motion sensors so that dancers could control and interact with the ‘hologram’. We’ve also conjured product images that materialise out of thin air on a giant scale.
Kinetic lighting that moves to the beat of your event
Kinetic lighting has recently been really popular at events like music concerts. A uses dozens or even hundreds of individual lights often in spherical, of baton shapes hung individually on their own fly-line and mechanical winch. Each light is coordinated by a computer and controlled via the lighting desk and each light can change colours, fade, or strobe on command. A matrix of Kinetic Lights can move in complex patterns, simulating waves or move in time with the music or entertainment. It’s lighting a technique that creates a dynamic sculpture of light and movement.
Kinetic lighting can be used to great effect when paired with other media. At Encore, we’ve delivered an installations that move with music, choreograph with aerial artists who performed within the installation and also recently in a theatrical effect to reveal of a presenter on stage.
Event technology provides virtually limitless ways to enhance engagement with your attendees. Let’s start discussing your event requirements, get in touch with our team today so we can find the right solution to maximise the experience for your guests.
Projection mapping from delightful small-scale to large scale and 3D
A favourite with our technicians to deliver impactful engagement, projection mapping, has been used in many forms for years, but the trend is to use it in unique and unusual ways. Over the years, Encore have projected custom content onto giant 3D objects, vast sand stone walls, quarries, the facades of stadiums and even created a restored vintage Airstream caravan. Recently we also wowed spectators at the national netball championships with amazing animation projected directly onto the court. What we see trending in projection mapping is more unconventional, intimate applications that put the illusion directly in front of the audience.
Encore recently partnered with Pullman Reef Hotel Casino Cairns to bring the viral sensation ‘Le Petit Chef’ to Australia – , a delightful animation of a little chef delivering food straight onto guests’ plate. We also created an unforgettable dining experience for Dom Perignon to celebrate their brand and heritage as well as a ‘coral reef’ on a dining table for an event in Queensland.
Video and 3D rendering to visualise your event
One of the most popular technology trends we’re seeing right now isn’t for the live event itself, it’s for planning. Advanced 3D video rendering means it’s now possible to create a complete 3D render of your event, in the actual venue and watch a video ‘flythrough’ of the event and view every element such as the stage set, lighting, styling and other elements.
Virtual Reality to experience and engage
For bigger events, we’ve taken our video pre-visualisations a step further and created virtual reality experiences to enable clients to wander through their event and see it from any vantage point. They control where they go within the virtual event such as walk onto the stage or wander around the table settings. All aspects of the event can be experienced including the stage set design, lighting, theming and even the presentations and video content can be run live on screen in the simulation.
It’s an amazingly powerful tool, and means there are no surprises on the day. It’s also great for getting buy-in and approval by decision makers!
Augmented Reality to create fun and excitement
We’ve been really excited to see the emerging uses for Augmented Reality (AR) in live events.
AR is a great addition to the creative toolbox for the event itself. Your guest’s smartphones and tablets can be used for gamification to surprise and delight, uncovering ‘prizes or treasure’ hidden throughout your venue or a table’s centrepiece can come to life with animation.
The thing to be aware of with AR is that it does need to be planned many weeks in advance, allowing time for the apps required to be approved in both the Apple and Android app stores.
The Encore Crystal Ball
When you’re as excited by new technology as we are, anticipating what the ‘next big thing’ will be in events is one of the best parts of our job. We’re always looking to the future to discover the next big thing or new ways to create amazing experiences for our clients.
We are privileged to be able to champion new techniques and equipment, and aim to inspire our customers to keep their audiences engaged and enthralled. See you in the future!
As award winners and technical leaders in the events field, our team at Encore Event Technologies are constantly pushing the boundaries of what they can achieve with our equipment, and constantly watching emerging technologies to enhance our work. Contact us today so we can work together to uncover a unique solution to make your event the most engaging it can be – Call 1800 209 099 or send us an online enquiry and we’ll get back to you!