Encore in SEQ opened their warehouse doors to give valued clients and venue partners an exclusive back of house experience. The aim of the two-day forum was to educate, inspire and excite the local events community with practical and fresh ideas for the future.

Event Type:
Educational seminar for VIP event planners and Venue partners

Venue: SEQ Head office and Warehouse, Loganholme

Date: Wednesday 15th July and Thursday 16th July; 2 till 5pm daily

Event Brief

Encore’s have various levels and scope of event staging experience and production. Our less experienced customers lack in AV 101 fundamentals and our more experienced customers are constantly yearning for more ‘what’s new’.

We needed to deliver an exclusive event for our customers that not only entertained, but also educated so no matter their event experience they can walk away with practical tools and advice to apply and raise-the-bar for their next event.

Event Solution

As part of our ongoing commitment to excellent customer service, Encore created ‘Backstage’ – an exclusive event for our VIP clients held annually in each State where they are invited back of house for an insightful experience learning the in’s and out’s of live event production and events industry trends. Our most recent event hosted by our South East Queensland team took a novel approach and was deemed highly successful.

We wanted to provide our clients with an engaging and relatable experience that allowed us to address all areas of live event production whilst balancing the levels of interest and experience. Recreating the clients’ day-to-day event planning process from brief to execution was the perfect scenario.

Upon arrival, guests were welcomed at our casual garden tea party setting where they could register and enjoy freshly brewed coffee and hot beverages from our friends at Alpine Cabin.

Garden tea party setting created using astro-turf carpets, horizontal timber screens, white cane lounges with cool-blues and yellow furnishings. 

To highlight how social media can enhance engagement at your event, Encore installed a large LCD TV screen displaying live social posts which were being pushed to screen via Event Feed. This means that all guests could see their tweet, Facebook or Instagram post on screen simply by including the event hashtag – #BackstageSC.

Event Tweet (left) more Garden Tea Party styling (right).

From there, guests then entered into the ‘conference’ room, where Encore created an intimate setting draped in black, fit for our 30 – 40 VIPs. Illuminated Rentals provided funky light lounges and pods placed in a non-traditional seating style. In the room we also installed our versatile branding solution – Event Backdrop, a 4m x 2.4m internally lit framed canvas – to show clients how this cost-effective and high impact branding solution can instantly create a stunning branded backdrop and point of interest for your event.

Once the guests were comfortable, the mock event planning process began. During the talk Encores demonstrated the latest audio, vision, lighting, and digital event solutions showcasing their benefits and how they added value.

Event Backdrop pictured in background with pod chairs provided by Illuminated Rentals.


A dramatic Kabooki-drop exposed a key stage feature comprising a super-wide-screen, complemented by a star-cloth backdrop and funky new LED Pix-Pads and Fusion bars.

Cool lighting effects with hazers and intelligent movers, slowly transformed the room and became full of light and energy with multimedia animations, upbeat contemporary music and a hint of haze to pick up the gorgeous, coloured lighting beams.

Guests listened to presentations on each key AV area – audio, vision, styling and digital.


In order to showcase our webcasting services, we live broadcasted our ‘key-note speaker’ who presented the top 5 emerging technology trends unveiled at this year’s InfoComm in the US.

Director of Event Technology, Andrew MacColl presented via webcast.

Encore’s live polling platform, Event Poll, was demonstrated with the presenter actively asking the audience questions with their responses displayed in real-time on screen.

Guest feedback was displayed live, on screen via Event Poll.

As a finale to the fictitious brief, the mock conference event ended with a high-energy performance from Phoenix Fire Tribe – an exhilarating end to the agenda. 

Fire twirling performance by Phoenix Fire Tribe.


The Backstage event concluded with an event styling retail experience which showcased our latest range of designs. Guests were invited to ‘shop’ through our 2,200m2 warehouse which was lined with various styled table sets and props.

 Various styled table sets guests could ‘shop’.

After the styling showcase, guests enjoyed delicious canapés and premium beverages provided by Wine & Dine’m Catering.

Using our Event Poll platform we asked guests for feedback on the event and to share their experience.

  • “Fantastic interactive presentation” 
  • “Love the light show” 
  • “Great format – fantastic production, educational and entertaining, many thanks” 
  • “Loved the unique approach, learnt lots, thanks so much.”


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