3 principles for designing a conference presentation to engage today’s audience
Getting people to attend your conference is one, if not the biggest, challenge event planners face. It’s the whole reason you’re organising the event and attendance numbers are one the biggest factors determining its success. Once you have them there, the real challenge facing planners is to keep your audiences engaged.
At most conferences, seminars and exhibitions, attendees go from session to session listening to speakers and hopefully participating in discussions. Want to make your presentation the one that they can’t stop talking about? Create a presentation deck that will be remembered by incorporating thoughtful design into your slides. Whether it’s intriguing your audience to continue the conversation or inspiring questions, think about the desired results and design slides to achieve that.
What’s the easiest way to awesome? Elevate the creative quality of your presentation and reach your audience more effectively by incorporating these three principals for great presentation design.
- Be straightforward with your presentation design
Establish yourself as a thought leader by designing slides that eliminate the fluff and get straight to the point. Remember that more words does not equal stronger content. Instead, focus on strategically crafted words on each slide and killer speaker notes.
Convey your message in a variety of ways by telling a story through design elements. The right combination of colours, graphics, and layout will reinforce your message and resonate with your audience on a visual level.
- Make your presentation interactive and entertaining
Attendees want to be entertained, but they also want to interact and be a part of the experience. Challenge your audience by designing a presentation that provokes questions and makes them think creatively about the content and messaging. Break through the noise and give your audience a reason to pay attention by surprising them with hidden content and making the session an interactive experience. Try using touch screen presentation technology (like Inteli-Touch) to turn a one-way lecture into a two-way conversation, or integrating live audience polling (such as Event Poll) for Q&As, surveys, feedback and more. You can also incorporate an event social media platform (via Event Feed) into your presentation to encourage spreading the message and amplifying your events reach even further. Inspire your audience to seek new information, jump into action, or try something new.
- Include unexpected videos and imagery to keep them on their toes
Design a presentation that delivers what audiences expect, but shows them something new visually. Combine the obvious answer with an unexpected graphic or video to highlight innovative, out-of-the-box thinking. The combination of the two will grab their attention and expand their imagination. Mixing your content with different designs, such as bold colours, interesting images, amusing videos, stunning graphics, and maybe even a bit of humour will force audiences to think about the content in a new way. Naturally, this is said with taking your audience demographics into consideration. Make sure what you include is relevant and appropriate for who you’re aiming to engage.
Get some ideas from the conference experts
Thanks to innovations in audio visual solutions and event technologies this can be an exciting and virtually limitless operation. However, the grander the idea, the more costly it is to execute. That’s why when it comes to organising a conference getting the speakers right and their presentations should be high priority and the rest can be bonuses to really amp up the experience.
Encore Event Technologies have helped countless conference planners deliver high impact experiences just using a creative presentation displayed on an engaging stage set with ambient lighting and AV for theatrics. Speak to us today to start formulating ideas about how you can make your next presentation the one everyone talks about!