Encore is pleased to announce the appointment of Scott Nodsle as Managing Director, International (APAC & EMEA). In his new role, Scott will provide strategic leadership and oversight for Encore’s operations in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions.
Scott’s appointment underscores Encore’s commitment to strengthening its international presence and delivering world-class service to clients across diverse markets. With a wealth of experience spanning over two decades, Scott brings invaluable insight and expertise to his expanded role.
In his new role, Scott will be responsible for supporting Encore teams, partners, and customers, with a primary focus on driving business growth, expanding the customer base, and establishing a global network of support to ensure seamless service delivery.
As a seasoned leader with a proven track record of success, Scott possesses extensive experience. Coupled with his passion for fostering talent and delivering exceptional experiences, this makes him the ideal candidate to lead Encore’s international operations.
Scott joined Encore in 2000 and has held various key roles within the company, including Managing Director – APAC, Group Operations Director – EMEA, and Divisional Vice President of Southern US. His diverse background and deep understanding of the industry position him well to drive Encore’s continued success in international markets.
“I am honoured to take on this new role and excited to lead Encore’s international operations into the next phase of growth,” said Scott. “I am committed to empowering our teams, strengthening our partnerships, and ensuring that Encore continues to deliver outstanding experiences and events worldwide.”
Scott holds a Master of Business Administration and Management, as well as a Bachelor of Applied Arts and Science in Business Management and Entrepreneurship, both from Texas A&M University. He currently resides in Sydney with his wife and two sons.
Encore announced today it received a bronze medal from EcoVadis, the world’s most trusted provider of business sustainability ratings. Awarded during Earth Week, this medal applies to all Encore global operations, including international subsidiaries and Hargrove from Encore.
Encore earned a place in the top 11% of companies rated by EcoVadis in the Conventions and Tradeshows sector and in the 83rd percentile of 125,000 companies rated globally.
EcoVadis is the global standard for business sustainability ratings. The EcoVadis assessment evaluates 21 sustainability criteria across four core themes: Environment, Labour and Human Rights, Ethics and Sustainable Procurement.
“We know that our customers are looking for partners that share an interest in taking care of people, the planet and demonstrating corporate responsibility and we are proud to be making meaningful strides in those areas,” said Patrick Sullivan, Global Director of Sustainability at Encore. “EcoVadis is a globally recognised benchmark of performance related to a company’s sustainability practices and to be recognised with a bronze medal shows our commitment. We are genuinely encouraged by the acknowledgement from EcoVadis to recognise our global efforts on our sustainable and social impact journey.”
Encores areas of success include outstanding policies in all four core themes (environment, labour and human rights, ethics and sustainable procurement), demonstrated results to promote diversity and inclusion to prevent discrimination, actions to support employee health and safety and career development, and measures to monitor and reduce consumption and emissions.
Encore has been certified at a regional level in APAC (Australia, New Zealand, Fiji, South Korea, Singapore, and Hong Kong) and DACHNL (Germany, Switzerland, Austria, and Netherlands), and EMEA (France and Monaco, UAE, UK) in previous years.
Scott Nodsle, Managing Director, International Operations which covers APAC and EMEA commented,
“We’re delighted to have received the global EcoVadis medal. This honour reflects the dedication and hard work of our Environment, Social, and Governance (ESG) teams around the world, who are striving to make Encore a more sustainable company.
We recognise that our venue partners and clients are increasingly investing in sustainable practices and choosing suppliers and partners who share their commitment. This award is a significant step in showing that we are on the right track.”
EcoVadis’ business sustainability ratings are based on international sustainability standards such as the Ten Principles of the UN Global Compact, the International Labour Organisation (ILO) conventions, the Global Reporting Initiative (GRI) standards and the ISO 26000 standard. The ratings provide an evidenced-based analysis on performance and an actionable roadmap for continuous improvement. Read more about Encore’s responsible business program, Committed to our People and Planet.
Encore has been awarded the prestigious State (NSW) award in the Meetings & Events Australia Awards for Incentive Event of the Year for their production of the gala dinners for the 2023 Amway China Leadership Seminar. This award acknowledges the immense creativity, technical brilliance, and seamless teamwork that went into creating the stunning series of events for Amway’s Diamond-level top performers.
Over a two-month period from October to December 2023, a delegation of 10,000 Chinese visitors experienced a memorable and awe-inspiring series of events across New Zealand as part of Amway’s extensive recognition program. The celebrations culminated in 15 spectacular gala dinners held at two iconic venues: Auckland’s Viaduct Event Centre and Queenstown’s Ice Arena.
Encore’s award-winning production featured a stunning array of innovative technologies and creative design elements that left guests in awe. The highlight of the galas was a jaw-dropping visual spectacle that included a blended 180-degree projection screen, 80 spectacular table projectors, special effect lasers, snow machines, and multisensory interactive displays representing earth, water, fire, and air. The immersive content, seamlessly integrated into the event’s theme, showcased New Zealand’s natural beauty and Amway’s core values of harmony, wonder, and partnership.
During each gala dinner, the Viaduct Event Centre and Queenstown’s Ice Arena underwent dramatic transformations with breathtaking visual effects, including lava projections and stunning custom motion design content across both locations. Guests were treated to high-energy performances by Strings of Fire, JGEEKS, C-Pop singer Laurence Larson, and multimedia performers Vosper Tron, all perfectly choreographed to create a captivating and unforgettable experience.
Encore’s success in executing this complex and large-scale production is a testament to the team’s creativity, expertise, and dedication. The journey began one year prior with a competitive pitch and continued with meticulous planning, including initial design concepts, storyboarding, and first renders, leading up to the remarkable final galas.
Michael Magafa, Commercial Director APAC, was delighted with the win, commenting,
“I'm thrilled to share the fantastic news of our win! This achievement is more than just an award—it’s a testament to the hard work, creativity, and dedication that our team brings to every project."
Producing the gala dinners for the 2023 Amway China Leadership Seminar was an incredible feat. It challenged us to push the boundaries of what an incentive event could be, and I’m proud to say that our team rose to the occasion. We crafted a series of breathtaking experiences that not only celebrated the outstanding achievements of Amway’s Diamond-level performers, but also set a new standard for event production.”
Encore proudly announces its selection by luxury hotel Sheraton Grand Mirage as the exclusive in-house partner to deliver creative event production services following a highly competitive bid process. The prestigious partnership marks a significant milestone for both entities, reaffirming their commitment to delivering unparalleled luxury experiences in the heart of the Gold Coast.
After a rigorous selection process, Encore was appointed, securing the coveted contract to return to Sheraton Grand Mirage as its trusted partner in delivering exceptional events. This achievement underscores Encore’s reputation for excellence and their proven ability to exceed client expectations in the creation of luxurious experiences and truly unique events.
“Sheraton Grand Mirage together with Marriot conducted a thorough evaluation of potential partners and Encore stood out as the clear choice due to their unparalleled expertise, creativity and dedication to customer service excellence,” said Scott Breen, Hotel Manager, Sheraton Grand Mirage. “We are thrilled to welcome them back as our in-house partner and look forward to creating unforgettable experiences together.”
With this exclusive partnership, guests of Sheraton Grand Mirage can anticipate a seamless blend of luxury accommodation and world-class event delivery. From elegant corporate galas, to engaging conferences, weddings and other unique experiences, Encore will collaborate closely with the hotel team to ensure every event is executed flawlessly, surpassing even the highest expectations.
“We are honoured to have been selected as the exclusive in-house partner for Sheraton Grand Mirage and are excited to continue our journey together,” said Scott Nodsle, Managing Director, International.
“This partnership represents a shared commitment to customer service excellence and innovation, and we are dedicated to delivering exceptional event experiences that leave a lasting impression.”
The appointment further grows Encore’s expanding network of in-house partnerships in Australia and throughout the Asia Pacific.
Sheraton Grand Mirage provides a stunning environment for large meetings, intimate social events and everything in between. The venue provides 14 flexible meeting rooms perfect for meeting, connecting and collaborating, in iconic event spaces, which overlooks the resort’s lagoons and offers panoramic ocean views. With spectacular restaurants, a contemporary bar and a swim-up pool bar, the resort is a perfect location from meeting and learning during the day, to sundown celebration or relaxation.
Demonstrating innovation and creativity, Crown Melbourne & Encore invited key clients and industry guests to ‘Look through the cut glass’.
The immersive event demonstrated the future of 5 star hospitality and innovative event technology – where innovation meets ambiance.
Guests were invited to imagine a world where every beam of light dances through intricately designed cut glass crystal, casting a mesmerising kaleidoscope of colours that elevates events into a new level of sophistication.
This creative strategy set the tone for the event as we celebrated the two partners combine to one in true partnership.
In a stunningly presented room, Encore curated and produced all factettes of the experience bringing the vision to life & creating an extraordinary spectacle, through content, lighting and event technology, while art directing the entertainment and hospitality aspects of the event.
Like the refined colours and flavours of the carefully curated whisky presented in a cut glass, the luscious hospitality provided by Crown sung a symphony of flavour, whilst Encore’s innovative creativity, technology and production created a truly immersive experience.
It was an unforgettable evening, featuring the latest innovations such as a giant immersive LED Cube, LED DJ booth, in-door pyrotechnics, next-gen multimedia content, and entertainers encased in LED lighting cages alongside modular 3D LED constructs.
But the excitement didn’t end there! Our L-Acoustic speaker system, cranked up, filled the venue with thumping sound as DJ Eliza brought the good vibes from her custom-built booth.
The talented chefs and team from Crown Melbourne treated the VIP guests to impeccable catering including a floating antipasto table, delicious canapés, and refreshing Four Pillars cocktails served by the Crown Events and Conferencing team.
A final engagement element was Encore’s Chime platform which was used as custom event ap and linked the invite so guests could seamlessly learn about the event, team, products, offers and seamlessly RSVP. Then for the event and post event it was enabled as a networking platform so guest could see information on key stakeholders in the room and view brochures and gallery for the event. It will remain live so key clients and event organisers can reference it when they need to.
This event was truly immersive, as we not only created magical moments but also unveiled innovative event concepts and designs, explored the latest trends in immersive events, and celebrated the power of unforgettable experiences.
It wasn’t just another gathering – it was a celebration of collaboration, creativity, and client success! Together with Crown, Encore redefined that it’s not about the technology but about how to best use the technology to convey your creative strategy.
Leading event services company, Encore Event Technologies, have announced an agreement with Morphettville Racecourse after a highly competitive tender and pitch process to be the in-house event partner for the brand-new $21m Wolf Blass Event Centre. The agreement will elevate the client experience at the venue and incorporates innovative event solutions and creative services.
The Wolf Blass Event Centre is a sophisticated architectural space designed to impress and an extremely exciting proposition for the Adelaide Events and tourism industry. The event spaces overlooking the racecourse and picturesque Adelaide Hills are stunning and can be used to host a variety of events including conferences, gala dinners, expos, cocktail functions and more.
Encore secured the contract based on their ability to provide an unrivalled event services solutions and industry leading technologies tailored specifically to each unique event space.
With a reputation as a leader in event production and creative event design and the latest technical solutions, the Encore team will strategically focus on the venue’s clients and customer service needs. The team will keep Morphettville equipped with state-of-the-art technology, supporting it’s position as a leading event location in Adelaide.
Morphettville , CEO, Grant Mayer said of the announcement:
“The Encore team came to us with a highly creative and technologically leading solution which demonstrated an understanding of the various requirements of each event space. They proposed an exciting in-house event solution that will further lift our offerings.”
Encore Managing Director, Scott Nodsle, commented:
“This is a fantastic time for Encore and Morphettville. We are delighted to announce this agreement and about delivering events in this unique venue. We look forward to assisting to further position the venue as a leading event space in Adelaide and nationally.”
Encore’s tech spectacle for Amway China’s elite in NZ raises the bar in event production
Encore Event Technologies APAC have shattered the boundaries of event excellence, unveiling an unparalleled experience for 10,000 Chinese visitors that redefines the standards of extravagance. This was not just a celebration; it was an electrifying showcase of innovation and technology, a spectacle that will be etched in memory for a lifetime.
Picture this: a delegation flown to New Zealand in 12 waves, embarking on a two-month odyssey from October 9 to December 5 for the 2023 Amway China Leadership Seminar. What awaited them was not just a series of gala dinners but a sensory explosion of sights and sounds meticulously crafted by Encore.
The pièce de résistance? A mind-blowing final gala night held 15 times throughout the period at the Viaduct Events Centre in Auckland and the Queenstown Ice Arena. A year in the making, each event was a symphony of technological marvels and heart-stopping entertainment that left attendees breathless.
Picture this: a delegation flown to New Zealand in 12 waves, embarking on a two-month odyssey from October 9 to December 5 for the 2023 Amway China Leadership Seminar. What awaited them was not just a series of gala dinners but a sensory explosion of sights and sounds meticulously crafted by Encore.
Now, let’s talk tech. Encore, always at the forefront of innovation, showcased the L-Acoustics L2D Loudspeakers, a game-changer that marked them as the sole APAC company outside the global pilot program. According to Daniel Lourenco, the Director of Innovation and Technology, these speakers aren’t just you average everyday line array speakers; they’re a revolution. “They give greater horizontal dispersion at the front of the stage, extreme amount of energy reproduction, quick and efficient setup time, resulting in a sound quality that frankly gives you goosebumps.“
The scale of these events was colossal, with over 6,000 work hours dedicated to an array of technology that would make your jaw drop. 155sqm LED screens, 15x 20K projectors, 80 table projectors, eight curved screen projectors, and an ice rink – yes, an ice rink – were just the tip of the technological iceberg. More than 600 hours of custom motion design content transported attendees through the breathtaking landscapes of New Zealand on a giant, mountain-shaped central LED.
Delegates in Queenstown were also treated to an incredible display on ice. Daniel explains, “The five skater performers wore 3D tracking beacons driven by Disguise software and we used real time generated tracking content utilising Notch and automated follow-system Zactrack for video and lighting tracking, leaving a visual trail of butterflies or fish. We also had the tracking system on the main performer which really added to his performance.”
To enable the artists to move around without having to walk or skate on the ice, Wahlberg remote controlled motorised platforms were flown in from Germany,
“Traditionally they are used to move stage platforms but we changed the tyres, put studs on them and converted them into bespoke purpose built platforms that we could use to drive the MC and lead singer to the stage and create a bridge to the VIP area. It worked surprisingly well after a lot of fine tuning and rehearsal. We put dedicated cameras in the roof to give the operators a bird’s eye view and attention to detail was paramount as we all understood the safety concerns, particularly around acceleration and deceleration.”
But it wasn’t just about visuals. Encore wove a technological tapestry, utilising Disguise software, Notch, and Zactrack for real-time 3D mapping, turning performances into mesmerising experiences with trails of butterflies and fish.
In the words of John Schryver – Special Events Director for Amway 2023
“We didn’t just aim for an event; we aimed for an extraordinary journey. The feedback from attendees confirms that we didn’t just meet expectations; we exceeded them, delivering an experience that was truly transformative and unforgettable.
For Encore the 2023 Amway China Leadership Seminar set a new benchmark for their event delivery capabilities, showcasing their aptitude for creating experiences that go beyond the ordinary, their global procurement networks, and their local knowledge and expertise.
Leading event management company Encore is thrilled to announce a partnership with CENTREPIECE at Melbourne Park, a premier conferences and events venue in Melbourne’s heart of sport and entertainment.
This collaboration aims to redefine event experiences and provide clients with unparalleled services in an iconic setting.
The collaboration between Encore and CENTREPIECE will offer unique and exceptional event experiences for event planners and their guests. With CENTREPIECE’s variety of sophistication and well-equipped event spaces – including a grand hall, versatile meeting spaces and auditorium – the venue is perfectly positioned to elevate events to new heights.
Encore’s team of creative, technical and production specialists will provide industry-leading event services in-house at CENTREPIECE. Together, Encore and CENTREPIECE will redefine event excellence in Melbourne.
Encore’s partnership with CENTREPIECE will embody a shared commitment to social and sustainable practices. Both Encore and CENTREPIECE prioritise Environmental, Social & Governance (ESG) initiatives, striving to set industry-leading standards. This dedication was recently recognised when Encore earned the prestigious bronze standard from the independent sustainability rating agency, EcoVadis.
Key benefits of the partnership include:
- Stunning spaces: CENTREPIECE boasts a selection of elegant and versatile event spaces, perfect for a wide range of occasions, from corporate conferences to gala dinners.
- Complete service offering: Guests attending events at CENTREPIECE will have access to unique spaces, combined with Encore’s full range of award-winning creative, audio-visual technology and event production services.
- Expert collaboration: The partnership between Encore and CENTREPIECE brings together expert teams dedicated to delivering exceptional service with one of Melbourne’s most dynamic venues. From event planning to execution, clients can expect a seamless and memorable experience.
Scott Nodsle (Managing Director, Encore APAC) commented on this latest signing:
“We are excited to join forces with CENTREPIECE to offer our clients an unmatched blend of premium event production services at an iconic venue. This partnership reflects our commitment to elevating the standard of event experiences and creating lasting memories for our clients.”
Daniele Bleazby, Director of Venues, Melbourne & Olympic Parks:
“CENTREPIECE is delighted to partner with Encore, a renowned leader in event production. Together, we look forward to providing a seamless and unparalleled experience for clients seeking an exceptional venue partner and world-class event services.”
About CENTREPIECE at Melbourne Park:
Located in the heart of the iconic Melbourne & Olympic Parks precinct, and connected seamlessly to the CBD, CENTREPIECE at Melbourne Park opened in early 2022.
Purpose-built and architecturally designed to be best-in-class for sustainability and flexibility, CENTREPIECE offers a range of versatile spaces including a grand hall, auditorium and pre-function areas for events at any scale.
Offering a boundless range of experiences that are unique, impactful and utterly unforgettable, CENTREPIECE’s ‘Victoria- First’ philosophy to event delivery, from food and drinks through to styling, offers a uniquely local experience.
About EcoVadis:
EcoVadis is an independent sustainability rating agency that determines its sustainability ratings based on international standards such as the principles of the UN Global Compact, the conventions of the International Labour Organization (ILO) and the UN Guiding Principles on Business and Human Rights.
Encore’s masterpiece in immersive event design & creative strategy produces a thrilling once-in-a-lifetime odyssey in New Zealand for Amway China’s top 10,000 reps.
The massive delegation of top Amway reps was flown to New Zealand in 12 waves over two months from 9 October to 5 December for the 2023 Amway China Leadership Seminar, produced by Encore Event Technologies APAC.
Attendees were treated to an extensive program of events, seminars and excursions that rewarded exceptional performance and elevated brand allegiance whilst enjoying all the incredible sights and adventures New Zealand has to offer.
Encore dedicated their heavyweight creative, production and technology expertise to deliver a brand-defining set of ‘moments that matter’. These included pre-event tourist experiences, business sessions and 15 extravagant gala dinners with unforgettable show performances – embracing the organisation’s values and the best of New Zealand.
The superscale events which took more than 6,000 work hours to create included 155sqm LED screens, fifteen 20k projectors, 80 table projectors, eight curved screen projectors, four floor projectors, six semi-trailers hauling equipment and even an ice rink with advanced content tracking sensors to highlight live performers on the ice.
The concluding gala events held at the Viaduct Events Centre in Auckland and then the second streams at the Queenstown Ice Arena for the event highlight of the trip, treated guests to a spectacular creative visual feast and heart pumping entertainment.
An event of this magnitude required Encore’s special events teams to apply a systematic and creative approach to design a solution for this large-scale event. They began by applying a design thinking methodology to develop a creative strategy and event theming based on the client’s brief, their brand, the purpose of the event and profiles of attendees. The team considered every aspect of the delegate experience from creative design to technical and production solutions to devise an unforgettable event with lasting impact.
Encore APAC’s Creative Director, Julz Partington highlighted the significant role that ‘design thinking’ played in bringing these events to life.
“Design thinking is critical in everything that we do. We take a step back and we think about an event as a creative strategy and a journey. It really is about creating an immersive experience and combining creative, technical and production elements into a unified theme. From table decor, the set, entertainment, the sound and lighting. It’s all part of that strategy. And if you know what that creative strategy messaging is, then really it flows on from there”.
Design thinking is a process that puts understanding the event attendees and their needs at the forefront of design and decision-making; combining elements of empathy, ideation, and prototyping to create solutions that are both effective and user-focused.
“It’s not just about the hospitality, the technology or the decor but about all of these notes as a whole and ensuring that when they are put together they sing the same tune.” added Julz Partington.
“Design thinking is critical in everything that we do. We take a step back and we think about an event as a creative strategy and a journey...And if you know what the creative strategy messaging is, then everything else flows from there."
For the gala, a wide range of innovative technologies were used with panoramic scenes of New Zealand’s natural wonders played across a giant, mountain shaped central LED, flanked by additional curved projection screens and 3D-mapping on the stage floor. Snow machines, special effects and multi-sensory interactive displays of earth, water, fire and air dazzled guests.
Projection mapping was also used to enhance the whole experience. Each dining table and even individual plates had individual animated projected designs, which changed throughout the night to including stunning New Zealand themed creative themes and Amway branded designs.
“There is a VIP table which has their own dedicated mapping content. We’re also projection mapping the stage as well for when talent and performers are on stage, and it flows through to the LED […] in a customised configuration” – said Daniel Lourenco, Director of Innovation & Technology, Encore APAC
During meal service the giant, mountain-shaped LED display capped with imitation snow-caps underwent a dramatic transformation with lava projections oozing over the stage, creating an impressive backdrop for performers, Strings of Fire, who combined pyrotechnics and acrobatic stunts to music setting the stage literally ‘ablaze’.
Entertainment included trio JGEEKS who combined traditional Māori moves with modern dance techniques and humour, C-Pop singer Laurence Larson and multimedia performers Vosper Tron. Throughout the evening, care was taken to ensure the performances and scenography intertwined to reinforce Amway values of harmony, wonder and partnership.
Daniel Lourenco emphasised that all this was possible because of the strong creative direction from the outset and the team’s laser-focus on creating the best possible experience for attendees.
“It’s got to be something different, something special to make it memorable and something that they will take back with them and go, you know what, that was an absolutely amazing show”
Scott Nodsle, Encore’s Managing Director of APAC said the company’s mission has always been to ‘follow our customer’s journey and create events that transform and experiences that go beyond the ordinary’.
“Encore’s successful involvement in Amway China’s Leadership Seminar demonstrates how far business events can go beyond mere logistics to leave a lasting impact on attendees,”
“Events can be a catalyst for change, whether it’s inspiring new ideas, fostering meaningful connections, or driving positive transformation within an organisation,” said Mr Nodsle.
“So, it’s important to create an environment that encourages growth, innovation, and personal development.”
Mr Nodsle, further elaborates on the significance of creating bucket-list memories through international incentives in this article.
A thrilling once-in-a-lifetime experience in New Zealand for 10,000 visitors from China has set a new industry benchmark in event delivery.
The massive delegation was flown to New Zealand in 12 waves over two months from 9 October to 5 December for the 2023 Amway China Leadership Seminar, produced by Encore Event Technologies APAC.
Attendees were treated to an extensive program of events, seminars and excursions that rewarded exceptional performance and elevated brand allegiance whilst enjoying all the incredible sights and adventures New Zealand has to offer.
Scott Nodsle, Encore’s Managing Director of APAC, said incentive rewards are continuing to evolve within corporations from transactional to transformational. The Amway Diamond top performers attend a five-day long trip two to three times a year around the world,
“Rewarding high performers beyond cash bonuses with an experience is invaluable,” he said. “This is something Amway really values and does well. Colleagues having the time of their life with like minds is a proven motivator that enriches brand allegiance.”
“Rewarding high performers beyond cash bonuses with an experience is invaluable [...] a proven motivator that enriches brand allegiance”
Strategic partnerships were engaged
The planning for such an undertaking is a long one. Encore won the competitive bidding process to design and produce the gala events and Auckland Convention Bureau and Queenstown Convention Bureau delivered a program of local tourist activities. “We were tasked with producing the final night event gala – a show that we put on 15 times throughout the two months to groups of approximately 600 at a time,” said Mr Nodsle. “We started planning for this show about 12 months in advance. The various bureaus then strategised to really wow the visitors with the best cultural and exciting travel excursions as possible.”
The trip was highly beneficial for the New Zealand economy – over two months, visitors filled 20,000 hotel nights in Queenstown and Auckland and funnelled an estimated NZ $40 million into the economy.
The trip was highly beneficial for the New Zealand economy...funnelled an estimated NZ$40 million into the economy.
A monumental event
The concluding final gala night dinner held at the Viaduct Events Centre in Auckland and Queenstown Ice Arena was the event highlight of the trip, treating guests to a spectacular night full of technological wizardry and heart pumping entertainment.
“We dedicated our heavyweight creative, production and technology expertise to deliver a brand-defining set of ‘moments that matter’,” said Mr Nodsle. “These included leadership sessions, cocktail receptions and the gala dinners with main show performances – embracing the organisation’s values and the best of New Zealand. We wanted delegates to really remember this night for the rest of their lives as one of the best shows they’ve ever seen and to take lots of pictures for their social media.
The best of technology dazzled
As it was important to really showcase technology with a cutting-edge show, a wide range of innovations were used with panoramic scenes of New Zealand’s natural wonders played across a 3D-mapped 180-degree projection screen via 80 table projectors. Snow machines, special effects and multi-sensory interactive displays of earth, water, fire and air dazzled the guests.
“We dedicated our heavyweight creative, production and technology expertise to deliver a brand defining set of 'moments that matter' [...] we wanted delegates to really remember this for the rest of their lives”
During meal service the room underwent a dramatic transformation with lava projections oozing over the stage, creating an impressive backdrop for performers, Strings of Fire, who combined pyrotechnics and acrobatic stunts to music setting the stage literally ‘ablaze’.
Entertainment included trio JGEEKS who combined traditional Māori moves with modern dance techniques and humour, C-Pop singer Laurence Larson and multimedia performers Vosper Tron. Throughout the evening, care was taken to ensure the performances and scenography intertwined to reinforce Amway values of harmony, wonder and partnership.
Experiences were personal and transformational
“Visiting incredible destinations and creating lasting memories is hugely powerful for people...”
“Visiting incredible destinations and creating lasting memories is hugely powerful for people,” said Mr Nodsle. A key point of difference for hosting an incentive trip to Queenstown and Tāmaki Makaurau Auckland was showcasing the contemporary Māori culture at the heart of the region.
“We have a long history of delivering experiences for Amway having devised similar reward trips for delegations from Taiwan, Vietnam, Hong Kong, South Korea and Russia over the past 18 years in addition to other events for international clients. Our mission has always been to ‘follow our customer’s journey and create events that transform and experiences that go beyond the ordinary’.
Encouraging a sense of growth and inspiration
Mr Nodsle said Encore’s successful involvement in Amway China’s Leadership Seminar demonstrates how far business events can go beyond mere logistics to leave a lasting impact on attendees. “Events can be a catalyst for change, whether it’s inspiring new ideas, fostering meaningful connections, or driving positive transformation within an organization. So, it’s important to create an environment that encourages growth, innovation, and personal development.
Post-COVID, he added that events have redoubled their power to connect and inspire. “When people come together, ideas take flight and relationships strengthen. Even more so when the experiences fuse imagination, ingenuity, and innovation in culture-rich destinations that elevate a brand’s emotional resonance. What you see is teams buzzing with energy and enthusiasm – both for the company and the country they’ve visited.”
Mr Nodsle said the business has now seen an immediate and sustained increase in interest in companies looking to scale up their incentives on the back of Amway China’s 2023 New Zealand trip. “The memories for participants are ever-lasting and the positive effects of these events for tourism and the visitor economy continue to flow.”
“Our mission has always been to ‘follow our customer’s journey and create events that transform and experiences that go beyond the ordinary”