Despite lacking face-to-face interaction, online events can significantly increase your attendance and in CEDA (WA)’s case by a staggering 182%*.
Before the COVID19 pandemic, long term client CEDA hosted regular monthly networking events at Pan Pacific Perth for approximately 200 members. March’s Cybercrime event was to be the usual pre-COVID production with all speakers and attendees in room, a stage, sponsor branding, lighting and AV. However, faced with a ban on live events, CEDA turned to Encore for a solution to help keep the event running as close to planned for speakers and attendees.
The solution was simple, Encore would set up a studio and use Encore Connect to facilitate an interactive live stream of the seven presenters from the venue at Pan Pacific Perth to the 200 members. With less than 24hrs to go, the event had to go fully online due to increased restrictions. Encore responded swiftly setting up dedicated rehearsals with all speakers to ensure audio and vision was optimised and speakers were confident to use the live streaming platform from the comfort of their own homes.
Encore customised the live stream design to ensure branding and sponsor recognition was achieved via a virtual background for the speakers featuring a watermark of the CEDA logo as well as the event’s sponsor, Edith Cowan University’s, logo on the live stream webpage.
During the hour-long discussion, attendees were able to ask questions using the Q&A portal which the speakers would access and respond accordingly throughout. Encore recorded 565 viewers attended the online event with an average view rate of 76% (46 minutes). The live streamed event using Encore Connect was such a success, CEDA have launched a series of interactive live stream events to run alongside their face-to-face events once they’re allowed to take place again.
“We loved working with Encore to deliver our Cybercrime interactive live stream – It is always such a pleasure working with the Encore team. They are dedicated, knowledgeable and professional. Thank you.” Rosie Fares, Events Coordinator, CEDA.
Encore’s Event Staging Manager responsible for delivering the event at Pan Pacific Perth said,
“As Event Professionals, we are accustomed to things altering last minute and having to revert to plan B and sometimes even plan C, D or E! CEDA’s cyber crime event was a perfect example of this exact scenario. The Encore team pulled together to make certain the clients expectations were met in the tight time frame. Our aim is always to relieve the client of the stress that comes with the dynamic nature of events so that they can focus on what they need to do and allow Encore to ensure a seamless delivery.”
*Based on average attendance numbers.