Encore were delighted to work with Hairhouse Warehouse in delivering their annual conference for another year at RACV Royal Pines Resort. The conference ran over 4 days, comprising seminars on the latest hair products and trends as well as workshops and of course, various social networking functions in the evening. Staging Connections were on-hand to support the entire conference with all stops being pulled for grand finale – a ‘Glitz & Glamour’ themed gala dinner held at the Royal Pines Ballroom.


  • Client: Hairhouse Warehouse
  • Event: Hairhouse Warehouse Gala Dinner
  • Venue: RACV Royal Pines Resort – Ballroom
  • Date: 10/09/2015
  • Pax: 300

Event Brief

Encore were asked by leading PCO Baldwin Consulting to design a glorious gala evening, representative of the style, glamour and beauty brand, Hairhouse Warehouse.

The evening was the grand finale of a 5 day national conference for franchisees, and their last opportunity to network and experience industry information and trends.

Mandatory to the success of the elegant theme were distinctive key elements, including:

  • Glitz and glamour
  • Impressive centrepieces and feature pieces
  • A show-stopping main feature

Not just a gala, the evening was to consist of a gourmet dinner, formalities including an awards presentation, and a high-fashion runway show.

Audio Visual & Event Production Solution

For the second year running, the gala dinner was held at the Royal Pines Resort in their large ballroom – a venue the Staging Connections team were already familiar with, having successfully delivered the event the year before. After receiving the brief, the Staging Connections South East Queensland team quickly realised that intelligent lighting, flawless AV and production management was required to underpin the extravagant styling and design.

Leading up to the final gala dinner, the team were also tasked with delivering creative concepts for the mid-week social events – including a relaxed market style dinner out on the golf course and a crazy 90’s inspired night held on the tennis courts.

With the styling for the social events setting the benchmark, our stylists pulled out all stops to make the final gala dinner a spectacular evening that stayed true to the glamour of the Hairhouse Warehouse brand.

Pairing dark table linens with sleek black lycra chair covers and inky soft furnishings created an decadent room canvas. LED lighting cast an alluring and elegant backdrop to the crystal beaded accessories which made the darkened room “pop”.  In a move designed to embrace and celebrate opulence, one metre tall asymmetrical spiral crystal bead centrepieces decorated the tables under a spectacular seven metre crystal beaded chandelier, suspended from the ceiling. The room look oozed glitz and glamour.

With the styling covered, the production crew made the grand ballroom functional to accommodate the formalities, the fashion show and the key brand messages to be communicated to the audience. An audio visual structure comprising of cameras, data projection and screens enabled everything to be seen and heard by the 300-strong crowd, and staging structures including a custom catwalk were brought to life with haze, moving lights and dual projection screens with elite IMAG technology.

Style and substance worked harmoniously to ensure every moment of the guest experience was practical and functional without detracting from the ultra-luxe surrounds. Even from the pre-dinner drinks in the foyer guests were wowed by the LED flood lights that changed colours and lit up the large glass walls and chrome wire dividing the foyer and main ballroom.

The fashion parade used clever lighting throughout the proceedings as a subtle cue to direct and unite the evening’s program. The large ceiling chandelier slowly changed colour with the tempo of the room and intelligent lighting drew the crowd’s focus to the catwalk for a truly glamorous and unique array of fashion.

Smart use of world-class lighting equipment and techniques and strong theming produced the glitz and glamour that the client requested, without the expense usually associated with luxury. The end result was a stylish, seamless gala dinner delivered on brief, on brand and on budget.

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