International paint company delivers an action-packed 5 day incentive with everything but the kitchen sink
1000 guests in 3 waves across 12 events equals 1 massive incentive road show.
It was the magical unicorn brief that rarely crosses an event planners desk. Leading Indian event company, Encompass Events, approached Encore Event Technologies (then Staging Connections) produce and deliver the Asian Paints Privilege Club Incentive Event Series. It was a privilege indeed.
The event series was held in various venues in Sydney and the Gold Coast with the aim of strengthening personal ties within the Privilege Club and reward the Asian Paints staff for their hard work and commitment. The theme was ‘Ultimates’ and our team were tasked with bringing this to life throughout each of the 12 events including the Welcome function, team building and social events, the grand conference and closing Gala dinner.
The incentive gave our Sydney and Gold Coast teams the opportunity to collaborate and produce a truly unforgettable experience through a complete event staging solution. It was a masterful celebration of everything we love; from design to delivery, including production and stage management, logistics, audio visual, styling, design and even interactive technologies.
The Welcome function took place at McClaren’s Landing, at South Stradbroke Island, just off the Gold Coast. The team took advantage of the unique beach-side location and delivered a jungle paradise theme. They constructed a double stage on the beach shore – one for the presentations with a super bright LED screen for impressive vision, and a separate one for the surprise entertainment. Throughout the evening, guests were entertained with themed photo booths, African acrobatic and fire dancers, tribal drummers, Aerial Angles and contortionist provided by Onstage Entertainment.
Food and beverages were served from beach-side market stalls which were beautifully lit by our team and branded with different signage for each one. The market offered delicacies of South Indian cuisine, Chaat potatoes and fragrant vegetable dishes.
The finale to the evening was H2O entertainment, an extreme display of jet pack and water ski performers holding Asian Paints flags and a choreographed firework display.
Team Building Days
On day two, the groups travelled to Movie World on the Gold Coast for team building activities for which we designed dramatic skyline Event Backdrops to add drama to the group’s photographs with super hero favourites. In the evening, our team delivered a Polynesian themed night with custom designed Event Backdrops, beautiful Hibiscus gobos with merged lighting, giant gold palm trees, Polynesian props and accessories for guests and entertainment by an island themed dance show. On the second team building day, the group moved to Tangalooma Island with their event agency Encompass and our team readied the preparations for the final two days.
Sydney Experience Day
On day four, the group were treated to the sights and experiences of Sydney with a cruise on MV Epicure, where our team delivered wireless audio for full-coverage on each deck of the boat, plus party lighting for the DJ and dance floor for the evening’s celebrations.
Conference and Closing Gala Celebration
The closing Conference and Gala Celebrations took place at The Dome at Sydney Showground and The Star Sydney where guests were met by a giant banner welcoming them as the Asian Paints ‘Ultimates’. For these events, the Encore Sydney team built an impressive stage set of interlocking hexagonal panels, a super-sized screen and giant 3D letters spelling out the theme ‘ULTIMATES’, the set was flanked by four, portrait formation Event Backdrops. The technical team delivered amazing lighting and projection onto the stage set which created an impactful look for the main stage where all the important formalities took place.
Gesture control was our secret weapon to deliver the conference presentations in a unique and impressive way. Also known as motion control, the technology was used to interactively reveal street murals that Asian Paints had sponsored by different artists around Mumbai, using Asian Paints products of course. To achieve this, the team took ‘before’ and ‘after’ photos of the buildings, and gave the president an ordinary paintbrush. Motion sensing technology was also used in the next reveal of Asian Paints new products and branding. For this, a gyroscope was placed in a paint tin which the President presented to the audience, moving it around to show the new ‘Game Changer’ products. As he moved the tin, a 3D design of the new branding was presented on the super-sized screen and simulated the President’s motions in real time, delivering his presentation in a dynamic way. The President loved the technology and was genuinely excited to reveal the conference content in this way.
Gesture control was also used to reveal the ‘Colour of the Year – Intense Ocean’ . To add drama to this reveal, the technical team suddenly cut the Dome lights, and a shut-down sound effect reverberated around the venue and an image appeared on the super-screen of shards of glass shattering down. Darkness followed and then a spotlight on a solitary violin soloist. The momentum built, with dramatic lighting and choreographed dancers appeared, the principle dancers then used long, sheer fabric in the colour of the year – Intense Ocean – as part of their performance creating waves across the stage. Projection on screen behind the dancers cast images of dynamic waters and beach themes, tying in the days preceding the finale day.
After this, more stage performances delighted the guests including an appearance by celebrity cricketer Sourav Ganguly, illusionists Adam and Selena and a Bollywood dance extravaganza. The evening finished with another dance party. Asian Paints Privilege Club members expressed great delight in the highly-spirited atmosphere created and even invited the team onto the stage to dance at the final event and celebrate the amazing production!
“The Encore (then Staging Connections) team successfully coordinated over 12 events across Australia in different geographies and venues, and ensured adequate resourcing to deliver an atmosphere of celebration from start to finish. They really are a world class team, always client focused. The production strength of Encore helped us to create one of the most innovative events we have done for any of our clients.”
Siddarth Ganta, Account Director, Encompass Events
See more examples of our event work
Get more insight for your next event on our event blog