It’s little surprise that brands are wanting more from events. The technological world has evolved to allow them to connect with a virtual audience in a similar way to how they would with an in-room audience. The sophistication of today’s live-streaming, on-demand downloads, and online audience participation make webcasting events not just a great engagement tool, but also a revenue raising opportunity. By delivering your event through webcasting, you’re creating three distinct forms of valuable product: Content, Exposure, and Measurement. And you’re creating an opportunity to boost your revenue much higher than you would with a one-off, one-location show.
By broadcasting your event through
a tool like Staging Connections’ Event
Webcast, you’ll be able to target the
key areas of sponsorship, content and
marketing collateral. Here’s a little bit
more on how to get the most of it.
Sometimes, there will be people who
want to attend your event but just
physically, or geographically, can’t be
there. You might want to offer training,
or have a global audience who is keen to
hear what you have to say.
That’s where paid access can come
in handy. Staging Connections can
help you set-up a pay wall to view
your streamed event, so people can
participate from afar and still have
access to your valuable content. The
branded webcast page will also be
live for up to a year after your event,
allowing you to continue hosting and
charging access for. It’s a great tool for
maximising the return from your event.
Staging Connections’ webcast platform
is the most customisable in the
Australian market. The webcast skin and
embedded features provide brands with
many sponsorship opportunities. Below
are some ways you can use the realty
to attract sponsors vying for the same
Don’t forget, you’re online with a
webcast, so directing participants to
a sponsors website, video content,
social media or any other web-based
promotion is a very simple task.
The great thing about giving viewers
the opportunity to stream or watch ondemand
is that will provide invaluable
data in order to access the content.
When you register for a webcast you
are often asked to submit your name,
company, job title, location, email
address and even phone number.
This information coupled with some
basic web analytics can provide a lot
of information about your audience.
You can measure everything from who
attended, their location, what device
they’re using, how long they watched
the video for, and even who interacted
with the webcast add-on features such
as live polling or social media.
Once captured this data can help create
audience segments and aid future
marketing and business initiatives.
This is especially useful for business
development and lead generation.
Now that you know what content the
audience is interested in, and they have
given you their information, you can start a conversation and follow-up with
additional webcasts or cross-promote
other services your brand offers.
The webcast is used to start the
conversation and now it’s up to you to
nurture that lead and turn them into a
By their very nature, webcasts are a
fantastic platform for your sponsors.
Why? Because you’re hosting an event
that’s capturing the attention of a very
specific target audience, something
traditional mediums of advertising just
can’t offer for branded messages.
When you webcast, you’re not just
streaming live – you’re recording valuable
video and audio that can be repackaged
and repurposed for future use. And you’re
doing it at a fraction of the cost of
sourcing footage in other ways. This means you’ve already got yourself
material for ads, promo videos, and
branded material for you to promote on
your website and on social media. It’s a
saving on your marketing budget that
can lead to big things.
Of course, when you host material on
your website you also get the added
benefit of increasing your content, driving
traffic to your social platforms and
sponsors links, better SEO, and cementing
your credibility in the market.
Staging Connections has brought webcasting to events for a wide array
of applications. Beyond conferencing or sales, webcasting can be used for
connecting with global audiences, streaming celebrity clients for launches, and
ensuring people don’t miss out on important events all around the world.
We’ve helped Australian manufacturers’ webcast announcements and
demonstrations for products to a worldwide network. We’ve helped companies
communicate from the CBD to remote Australian towns. And we’ve helped our
clients do this quickly, and effectively – so let’s talk about how we can help you
do the same.
Not sure if webcasting is right for you? Get in touch with us and one of our experienced event directors will help you find the best products to match your event objectives.
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Every technical aspect that Encore Event Technologies (formerly Staging Connections) was involved with ran perfectly. It was a pleasure to work with you and such dedicated and experienced staff.
Logistics Manager, International Monetary Conference
The most important attributes of Encore Event Technologies (formerly Staging Connections) is their reliability and honesty. In all dealings with Encore complete transparency is used and what they promise is always delivered.
Anthony Do Rozario
Encore Event Technologies (formerly Staging Connections) are a company that continues to grow because of its strong focus on staff, training and commitment to the purchase of high quality products which ensures they can deliver the services to the expectation of their clients, every time, without fail.
Account Manager, JANDS
We have always found Encore Event Technologies (formerly Staging Connections) to be extremely professional to work with and very knowledgeable in providing advice and expertise in event planning and delivery. They have a can-do attitude and always manage to deliver on bringing any idea to life.
Marketing Campaigns and Events Manager, Griffith University