The Australian Hotels Associations (AHA) recently hosted 430 guests at the Grand Hyatt Melbourne, for its annual Tourism Accommodation Awards (TAA) night. The much-anticipated evening was again assigned to Encore Event Technologies (previously Staging Connections), who delivered all aspects of the event to meet the theme, ‘A Night in the East End’.

The highly respected awards provide a platform for assessing and promoting industry excellence amongst hotels. The client requested a theatrical concept, asking that guests feel as though they were “off to the theatre on a Saturday night”. As the in house event services provider at Grand Hyatt Melbourne, our Melbourne team brought to life a theatrical experience through a complete event staging solution including audio visual, lighting, stage design, multimedia and event production management. The hero of the event design was the custom ceiling installation and stage set which our team projected themed animated artworks onto throughout the glamorous awards night.

Pictured: A musical themed gala awards night for the AHA (Vic) Tourism Accommodation Awards 2017.

Guests were welcomed by roving entertainers dressed as famous musical characters, and nearby, a letter light installation of ‘#TAA’ presented a great social media photo opportunity, setting the tone for the evening. Inside the venue, a 30 metre red carpet led through the room to the stage, underneath a bespoke ceiling installation mimicking the entrance way of a grand theatre with festoon lights and a scrolling playbill.

Pictured: Custom ceiling installation with rigged festoon lighting a scrolling playbill created using custom animation projections.

For onstage, Encore designed five distinctive, eye-catching artworks of current East End theatre shows, set dramatically atop luxurious red velvet drapery, emulating the grandeur of a historic theatre. The ceiling installation also projected the awards categories throughout the ceremony, imitating a theatre playbill. The team designed the presentation itself as an automated show, with audio files built in for a seamless, professional production.

Pictured: Table setting with matching themed Programs

The main entertainment for the evening was a prominent theatre actor performing a medley of hit show tunes, which had guests singing and dancing for hours. The celebrations continued on to the after party, held at the Grand Hyatt’s exclusive Ruco Bar.

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