A seaside conference and product launch for Modere Australia
Nothing makes you feel more invigorated and motivated than being by the beach, which is why launching their newest skincare product sea-side at Adelaide’s Glenelg Beach made perfect sense for Modere Australia. The product launch took place as part of a three day conference and leading event services company, Encore Event Technologies, were brought on board to give this year’s conference wow-factor.
The Event Brief
Encore partnered with the innovative Australian skincare, wellbeing and home care brand, Modere to deliver their bi-annual conference. The three day conference was to be held at the stunning seaside venue, Stamford Grand Adelaide in February 2017. Encore were engaged to execute the conference, alongside the social events which included an evening cocktail function, an impressive product launch and a stylish after party to conclude. Keeping in line with the brand essence of Modere, Encore needed to deliver a stylish, smart and sophisticated conference that left guests feeling inspired, motivated and eager to continue building a successful business and helping to truly transform lives.
The Event Solution
As the in-house event services provider at Stamford Grand Adelaide, Encore provided an end-to-end solution for the Modere Australia three day conference and social events. The solution encompassed all audio vision, staging, lighting, styling and digital event services, with the combined effect resulting in a seamless event experience that brought the Modere brand to life. In attendance were over 600 Modere employees from all levels of the business, interstate and even international guest speakers.
Setting the tone for the conference was a stylish Welcome Cocktails event for the Elite Modere Team. Encore bathed the room in red and white lighting to reflect the Modere brand colours and guests were treated to a performance by a pianist playing under some street light props.
Following an all-day conference, Friday night saw the team create an event look and feel that screamed ‘Colour!’ to support the launch of Modere Australia’s bold new makeup line. Beautifully bright and lush furniture decorated the room to match the backdrops and floral arrangements. Encore enhanced the theme with spectacular coloured uplighting which added movement and bursts of colour to the space.
Pictured: Encore used clever AV and lighting to support the ‘Colour!’ product launch.
The main event took place under a large marquee situated on the beachside front lawns of the Stamford Grand. The look and feel of the After Party reflected the Modere motto – Live Clean – and was created under the guise of ‘modern jungle ’ with lots of greenery, crisp whites and touches of Modere’s red as branding cues.
Pictured: Event styling by Encore Event Technologies
Pictured: A green wall was used as a stage backdrop for the DJ.
Along the marquee’s side stood giant letter lights spelling ‘Modere’, and inside the marquee lived an abundance of ‘Hamptons’ style furniture and large dance floor for guests to relax and dance the night away.
Pictured: Giant letter lights were installed along the side of the marquee.
The Modere team walked away with a live recording of the conference thanks to Encore’s Event Record product. The recording captured two days of the conference, including the special guests and international speakers, and means the Modere team have a copy of the entire event at their disposal.
The Special Touches
From the moment the guests entered the hotel, on a sweltering hot Adelaide day, they were treated to a calming VIP event that celebrated the success and new developments for the business. The location and venue, offered perfect ocean views and reflected the Modere Australia motto and left the guests feeling inspired and motivated.
What did the client say about the conference and product launch?
Modere Australia were delighted with the successful event, and the exceptional customer service provided by the Adelaide Encore team across the three days, notably identifying the special touches from the team, to ensure a professional, yet fun and high quality event. Natalia Colombo, Event Coordinator for Modere Australia noted the outstanding service provided by Encore.
“The team as exceptional. I never had to worry. They really went above and beyond and has amazing people skills and professionalism. Alana is extremely talented and also went absolutely above and beyond. Without her, the after party wouldn’t have been anywhere near as much of a success. Chris – worth his weight in gold. I never worried when he was around and nothing was too much trouble. These three people are truly amazing and I am very grateful. Cooper and the ‘A’ team were also lovely and easy to deal with. All in all, you have one happy customer that won’t be going anywhere else for her future event needs.” Natalia Colombo, Event Coordinator, Modere Australia.