Every year supporters of the Adelaide Crows Football Club flock to the Adelaide Entertainment Centre for their annual Gala Dinner. It’s a chance for the Club’s devoted members to get up close and personal with some of the players. The main aim for the evening to is raise funds to support the club’s forthcoming season, and they do this by putting on an extravagant gala dinner complete with fantastic live performances and a high-end silent auction. As the Crows’ official audio visual partner, our Adelaide team go above and beyond to make each year better than the last.

The Event Brief

On the 16th February the Arena of the Adelaide Entertainment Centre hosted nearly 1000 club VIPs and guests. The sheer size of the venue made it possible to design, create and deliver a stunning Gala Dinner setting and live silent auction. The client required that we simultaneously display video and animated multimedia, as well as live camera feed onto the various screens on stage, which is a challenge that our technical team love to rise to.
The theme for this year’s gala was Purple and Gold, and what better way to bring that to life than through an indulgent Scrumdiddlyumptious Chocolate theme. Being one of the club’s major fundraising events for the year, we needed to deliver a high impact, engaging experience, with the keenest eye on every detail to ensure a truly memorable event.

Our Event Solution

In our 12th year as the official audio visual partner, we wanted to deliver something special that pushed the envelope on last year’s visually spectacular Right Royal Gala event. We delivered a complete event production solution, encompassing all audio, vision, lighting, staging, multimedia creation, styling and production management. The event experience started as soon as guests arrived at the venue. To create intrigue and tease the event theme, we created a styled entrance way with purple swagged draping and a purple carpet running down the centre to the main doors to the Arena. Custom designed signage was fastened to the drape line to create a tailored welcome. As guests walked down the carpet, upbeat ‘Wonka’ type music was played to fit the Scrumdiddlyumptious Chocolate theme and set the tone for the evening. As guests continued up the purple carpet to the Arena doors, they met another themed feature – golden urns on plinths filled with colourful lollypops indicating that their journey had only just begun…

Guests were invited to walk down the Arena stairwell filled with gold and purple lights and enter the main Arena floor. The vast space was transformed into a delightful, magical setting using theatrical intelligent lighting, themed styling and an enchanting stage look. All eyes were drawn to the giant custom stage set, created using our new 3D Scenic Panels in the Harlequin pattern flanked with multiple screens framing the Toyota car ad– the grand prize of the evening! Large inflatable red and white candy trees were placed around the room and stage for colour and a quirky touch.

The 32 m wide x 9 m high Scenic Panel stage backdrop became the central projection surface for the night, featuring custom Crows themed multimedia content for the Welcoming and Closing presentations and for each individual auction item. All content was created in house by our multimedia design team.

As a clever touch to add theatre and excitement, every guest was given a Golden Ticket on arrival with the lucky Golden Ticket winner taking home the brand new Toyota.

The annual Crows Gala Auction is a highly anticipated event for the Encore Adelaide team. The event gives us the opportunity to create truly immersive experiences and we love the challenge of doing something completely different every year. The Adelaide Crows event’s team are a pleasure to work with and encourage us to push the boundaries and embrace new products and new ideas. With another successful gala all wrapped up (in purple and gold foil), we look forward to next year’s creative brief!

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