Jeans for Genes Virtual Fundraiser

Client: Children’s Medical Research Institute
Venue: Encore Studio, Virtual
Date: June 2020

Despite many events being cancelled due to COVID19 restrictions, this year’s coveted Jean for Genes Gala powered on with Encore Event Technologies taking the fundraiser purely online on Saturday 20th June. The challenge for the Encore team was delivering an event that lived up to its fun and glamorous reputation whilst also facilitating interaction for the purpose of raising funds with hundreds of guests of Children’s Medical Research Institute.

Encore hosted the event from our broadcasting studio in Sydney. The technical teams built a custom stage set with an LED wall, feature lighting and leveraged their green screen to create different set looks to enhance presentations as well as the performances by soloist Ace Avenue and the four-piece band Jellybean Jam.  The green screen displayed multimedia themed to the event showing DNA graphics and the event’s signature denim.

The virtual fundraising event was delivered via Encore Connect, a live video conferencing solution, which enabled viewers to watch the various live presentations, speakers and performances. The platform also enabled live streaming of videos from families affected by childhood genetic diseases who are at the heart of the charity’s research and the Jeans for Genes campaign.

Pre-recorded videos highlighting the Institute’s work were also incorporated as well as a fun cocktail-making recipe in the theme of the night. The variety show style event also included live Q&A sessions with the organisation’s families as well as research leaders from the Institute.

Children’s Medical Research Institute’s Acting Head of Fundraising Jane Ruston said the charity’s scientists were known for their ability to adapt and innovate so it was vital that the rest of the team did the same.

“As well as being a fundraising event, the Jeans for Genes Gala is a way for our CMRI community of supporters across Australia to connect with our scientists and hear about their incredible research, as well as an opportunity to meet the families whose children live with genetic disease every day and to understand why their support is so vital.

“We were so grateful that Encore were able to connect all CMRI community so that they could feel safe, comfortable and confident that our work would continue in such challenging times.

“All our supporters commented on what a fantastic night it was and that’s because of the hard work that was done behind-the-scenes by the Encore team.”

Encore’s National Sales Director, Michael Magafa was delighted with the team’s efforts to ensure the important fundraiser could still continue and commented,

“The team did a fantastic job of creating an engaging and entertaining event online. There were many live and recorded elements and they ensured that each element was delivered seamlessly. The LED screen created a live performance feel you’d experience at a live concert.”

The event raised more than $70,000 for children’s medical research.