Encore delivering a high-impact event experience through tailored solutions, innovative design, and seamless execution.
The Brief
On October 4, 2024, Encore delivered a stunning production for the Melbourne Football Club’s Best and Fairest Awards at the CENTREPIECE Grand Hall. This event was part of a series of six curated for the AFL’s major event week, marking the first time these events were hosted at CENTREPIECE with Encore at the helm, placing high expectations for innovation and excellence.
With a focus on consistency, flexibility, and impactful design, Encore delivered a high-end experience tailored to each brand’s unique identity while maintaining budget efficiency.
The Solution
Encore’s challenge was to create a consistent event production solution for six AFL events, ensuring every event met the same exceptional standard while allowing individual events to showcase their unique branding. From the pre-function areas to the ballrooms, the production maintained a cohesive look, ensuring continuity and professionalism across all events.
For the Melbourne Football Club, Encore’s expertise in AV production shone through, delivering an event that kicked all the goals for the best-and-fairest experiences.
The stage design revolved around strategic use of LED screens, chosen for their flexibility, crystal-clear imagery, and dynamic content capabilities. The screens were configured to maximise visual impact while aligning with budget constraints, offering the ability to display individual or combined content seamlessly.
Encore’s design not only optimised stage space but also created a visually compelling setup that elevated the event’s atmosphere. The Melbourne Football Club’s multimedia team embraced the branding opportunities offered by the LED screens, producing cohesive content that flowed from the digital seating chart in the pre-function area to the stage backdrop in the ballroom. The result was a sophisticated and professional presentation that left a lasting impression.
A dramatic lighting design in the club’s iconic red and blue colors further enhanced the experience. Featuring over 150 R3 washes, 8 Ayrton Rivales, and 8 Axcors, alongside programmed strip lighting, the lighting scape complemented the LED visuals, creating a vibrant and immersive environment for attendees.
Encore faced a tight timeline of just three weeks to design and execute a flexible package solution for six events, each requiring a unique identity while maintaining a high standard of production. This challenge was compounded by the fact that it was the first time that Encore and the AFL businesses had delivered these events at CENTREPIECE.
Through expert collaboration and meticulous planning, Encore delivered a tailored solution that adapted to different event styles, including a cocktail party for the Brisbane Football Club.
The Result
Melbourne Football Club praised the AV production quality, particularly the impactful use of LED screens and lighting design. The cohesive and polished presentation reflected the club’s professionalism and elevated the event experience for the 1,000 attendees.
Encore’s delivery of the Melbourne Football Club’s Best and Fairest Awards showcased their ability to craft high-quality event solutions tailored to individual needs. By leveraging innovative stage design, strategic use of LED screens, and a commitment to consistency, Encore created a memorable and impactful experience that set a new standard for these events at CENTREPIECE.
As Encore continues to partner with AFL businesses, their dedication to excellence, adaptability, and creativity ensures every event is as unique as the teams and events they celebrate.
Encore sets the stage for a night of industry recognition, celebrating the best in banking and finance at The Westin Singapore.
Brief:
Euromoney, a globally respected financial publication, tasked Encore with delivering a high-end awards ceremony for their Asia-Pacific Awards for Excellence 2024. Held in The Westin Singapore’s Grand Ballroom, the event aimed to celebrate the banking and finance industry’s top achievers. The exclusive, invite-only ceremony brought together 240 attendees, including banking investment and finance professionals from around the world. Euromoney’s brief to Encore was clear: design a premium, seamless event experience that reflected the prestige of the awards and the calibre of its guests. The Westin Singapore was chosen to host the event following a competitive bidding process, largely due to its world-class business event offering and its partnership with Encore as the in-house event production provider.
The Solution:
Encore provided a turnkey production solution that included audio, visual, lighting design, and overall event production. The centrepiece of the stage was an 8.5 x 3.5m LED wall, which served as a striking visual backdrop for the 43 awards being presented. In keeping with Euromoney’s brand identity, Encore bathed the ceiling and stage in ambient lighting, carefully matched to the brand’s colours, creating a sophisticated atmosphere befitting the event.
To help Euromoney visualise the event design—particularly as they were unable to conduct a site visit—Encore’s design team produced a detailed render. This visual aid enabled the client to see the proposed design in advance and make informed decisions, ensuring alignment between their vision and the event’s execution.
Guests were seated at elegantly arranged banquet tables, with simple yet refined centrepieces that added to the evening’s sophisticated ambiance. Encore also coordinated the event’s photography, videography, and signage, ensuring that every aspect of the production ran seamlessly and professionally. The result was a flawless evening where every detail was meticulously managed.
The Result:
The Euromoney Asia-Pacific Awards for Excellence 2024 was a resounding success. Attendees, many of whom had flown in from across the globe, were treated to an evening of elegant dining and industry recognition, all within an impeccably designed and executed event space. Euromoney expressed their satisfaction with the seamless flow of the evening and the flawless technical execution of the event.
Another key to success was the collaborative partnership between Euromoney and Encore, with the client being open to recommendations, allowing Encore to execute their vision without compromise.
The event reinforced Encore’s reputation for delivering premium, high-end productions that meet the specific needs of each client. Euromoney’s willingness to collaborate and trust Encore’s expertise contributed to an outstanding event that reflected the prestige of the awards and the global financial industry it represents.
Encore’s successful delivery of the Euromoney Asia-Pacific Awards for Excellence 2024 underscores the importance of collaboration, creativity, and attention to detail in event production. The seamless execution, paired with thoughtful design elements, ensured that the event lived up to the high standards of both Euromoney and the distinguished guests in attendance.
Encore’s 5-star production expertise illuminates Auckland’s Viaduct Event Centre, delivering a dazzling evening for Barfoot & Thompson’s Award Gala under a canopy of lights.
Encore was tasked with delivering the prestigious real estate company, Barfoot & Thompson’s, Annual Awards 2024 Night at the Auckland Viaduct Event Centre. With a theme of “A Night with the Stars,” the event was expected to be a glamorous, star-studded affair for approximately 760 attendees. Barfoot & Thompson, a long-standing client, entrusted Encore with the creative freedom to bring their vision to life, building upon the success of previous years. This year’s event presented unique challenges due to its new, larger venue and the client’s desire to replicate key design elements from past events.
The Solution
Encore’s solution was a complete production package, including audio, vision, lighting, show calling, and styling coordination. The evening began as guests entered an elegantly styled pre-function space, setting the tone for the night ahead. A split draping curtain with gold edging led attendees into the main ballroom, where the “night with the stars” theme truly came to life.
The room was a breathtaking sight, lit to resemble a starry night sky, thanks to a stunning fairy light curtain spanning 42 metres long and 4.5 metres high. Over 80 Ayrton Rivale pin spots added to the ambiance, highlighting each table and enhancing the room’s sparkle. Encore also designed a custom stage, complete with a golden rain backdrop and two 30-foot screens that seamlessly blended projections. To give the event a touch of luxury, a 42-metre-long blue carpet was laid out, reflecting Barfoot & Thompson’s corporate colours and mimicking the elegance of a red carpet entrance.
However, the journey to this visual masterpiece was not without its challenges. With only a narrow window for setup, starting at midnight due to an event the night before, Encore faced a daunting task. One of the key challenges was replicating the impactful table pin spot lights from the previous year’s event at the Cordis, Auckland, now in the larger Auckland Viaduct Event Centre. The client loved the visual effect and wanted it replicated on a larger scale, requiring 83 pin spots. Sourcing such a large number of lights was no small task, but thanks to Encore’s extensive global network and the support of local suppliers, they were able to secure the necessary equipment.
However, the real challenge lay in the installation. The venue had a tight bump-in schedule, with an event occupying the space the night before, allowing Encore to start their setup only from midnight. The venue itself expressed doubt about the feasibility of installing 83 pin spots within such a limited time frame. But this did not deter the Encore team. Through creative problem-solving and strategic negotiation, they secured a contra deal with the prior event’s production company, allowing them to begin rigging the pin spots three days in advance. With meticulous planning and coordination, Encore ensured that the installation was completed on time, preserving the integrity of the design and leaving enough time for rehearsals.
The Result
The Barfoot & Thompson Annual Awards 2024 night was a resounding success. The event ran seamlessly, with every detail meticulously executed, from the dramatic lighting to the flawless audio and visual presentations. The fairy light wall, a standout feature, captivated guests as they entered, creating the “wow factor” that the client had hoped for. The event not only met but exceeded expectations, with positive feedback from attendees and the client alike.
Encore’s ability to adapt and overcome the logistical challenges, all while maintaining the highest standards of production, solidified their reputation as a trusted partner. This event exemplified the strength of the ongoing collaboration between Encore and Barfoot & Thompson, showcasing the team’s dedication to delivering excellence, even under pressure. As Encore reflects on this achievement, they express their gratitude for the opportunity to work with such a valued client and look forward to continuing this successful partnership in the years to come.
Encore treated guests at this year’s 2024 Air and Space Power Conference to an LED odyssey.
The Brief
The sky was the limit for this year’s brief to event production specialists, Encore, who were appointed the task of designing and delivering the 2024 Air and Space Power Conference. Having delivered the prestigious biennial event twice before, Encore was familiar with the production standard the event and its guests had come to expect. Presented only with a static graphic of the event’s proposed branding, whilst also relying on Encore’s past experience delivering the event, it was an open brief for their in-house team at the National Convention Centre Canberra.
The Solution
With all eyes on the stage, it was the focus for Encore’s design solution. This year the team opted for an all LED set design rather than projection. The aim was creating a look that was uniform and capable of delivering an incredibly bright experience that not only immersed guests in a space-travel-inspired experience, it also brought to life the colours and vibrancy in the event’s branded content more so than what projection could. This LED story continued right across the stage, including the digital lecterns and digital fascia on the presenter panel creating a seamless content display. Another key design element was creating depth and dimension using multiple levels and curved staging. It wouldn’t be a space themed event without the all-important star-cloth which the team added either side of the stage to frame the set. The event’s branded graphic also influenced the lighting design which used the same colours along with moving GOBOs of aeroplanes flying over the stage flooring. Haze was also strategically used throughout the event to add another layer that mimicked a cloudlike effect.
The Result
Encore’s render-to-reality service played a pivotal role in communicating the end design concept. Better still, what was delivered on show day was exactly what was rendered. It’s this peace of mind which is why Encore is trusted with delivering events of this calibre year on year.
The team is still receiving glowing feedback from delegates and speakers about how successful and enjoyable the event was.
The event planners at Air Force Events are already looking forward to seeing what Encore delivers for their next event.
“I don’t know how you’ll be able to top this off in two years’ time. The LED screen made a huge impact. Everyone was talking about it!
“What I also really valued was the 3D renders. They allowed us to visualize every detail, from the layout and design to lighting and décor, giving us a clear picture of the final result and peace of mind our idea will be what’s delivered.”
Encore welcomes the challenge.
Our team in-house at Crown Melbourne had the pleasure of partnering with the incredible minds at Peter Jones Special Events for this year’s ‘Epworth Glam’ themed Epworth Gala Ball for 1200 guests.
Beautifully captured by Andrew Hobbs Photography.
Featuring Ajaye entertainment & Mike Snell
Encore proudly helped The Fullerton Hotel Sydney host 650 guests for the magnificent return of this year’s Tourism Accommodation Australia (NSW) Awards for Excellence. Our goal was to take the curved lines and colours of this year’s invite to inspire our event design, from the centrepieces through to Scenic Panel backdrop. Each table was brilliantly illuminated using 70x ShowPro R3 LED Wash Fixtures controlled via GrandMA and each screen on either side of the stage, and one at the rear measured a whopping 30ft x 10ft, making the audience feel immersed in the on-screen content. An incredible effort by everyone involved and truly wonderful occasion to be part of!
Encore had the privilege of delivering this year’s Essendon Football Club Hall of Fame Gala hosted at Victoria Pavilion for 450 special guests. It was one of the largest events Encore had the pleasure of delivering purely in-person since the start of the pandemic in 2020. As the in-house event production company at the venue, Encore provided a complete technical production solution.
A snapshot of what was included:
- 12 metre custom LED wall
- 16k Projection
- Extensive moving light package
- Content was created by Essendon Football Club under our recommendation for optimum impact across the LED.
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To learn more about the event and watch replay videos head to Essendon Football Club’s Website
Photography Credit: Lucas Dawson Photography
Encore had the pleasure of hosting the 67th annual Victoria Training Awards 2021. Due to COVID restrictions prohibiting in-person events, the awards night were held completely virtual from the Encore Studio within Victoria Pavilion at Melbourne Showgrounds. The Victorian Training Awards recognise and honour the outstanding achievements of individuals and organisations in the Victorian TAFE and training sector. The prestigious Victorian Training Awards bring together apprentices, trainees, students, teachers, training providers, employers, and industry representatives, sharing in a high-quality training system that meets the needs of all Victorians.
Encore were asked to design a solution where they could stream from a studio for their hosts, and also have somewhere for all viewers to watch the live stream whilst engaging with each other on a virtual platform. Our Melbourne Studio fitted the brief perfectly as well as utilizing our interactive event platform – Chime Live.
The Melbourne Production department started with a blank room. Working from our 2020 Studio design and looking at new technology trends, the team came up with a space that could rival the TV networks. An abundance of Stage and Effect lighting fixtures compliments the giant LED screen which is at the centre of the Studio. Presenters were supported by a range of fold back monitors and screens, while the event is produced on Encore’s high end audio, lighting and vision systems. Encore’s multimedia department also assist in the creation of motion animations and keynote presentations.
The Queensland Hotels Association (QHA) Awards for Excellence Gala Dinner & Presentation – now in its 23rd year – was held at the Great Hall at the Brisbane Convention & Exhibition Centre on Wednesday 23 September. 1,000 guests flocked to this annual awards event which recognises the state’s best pubs, hotels and hoteliers. Hotels large and small from all over Queensland participated in the 2015 awards program, which this year saw a record number of nominations. The brief was to deliver a spectacular awards night with the main focus on creating a stunning stage environment and engaging multimedia content. The challenge was striking the right balance between being respectful of the 100 year ANZAC tribute and festivities celebrating award winners. The hero of the room was the massive 27x4m curved screen provided by BCEC. Our crystal chandelier complemented the ‘big look’ and added glamour and a celebratory ambience for award recipients and their colleagues. The highlight of the evening was the opening showreel we created as a homage to the ANZACs.