To celebrate its 20th anniversary, the Million Dollar Lunch 2025 embraced a glamorous 1920s theme, blending Art Deco style with modern elegance. Inspired by the client’s wish to honour the event’s legacy, Encore’s creative team crafted a concept that balanced historical homage with contemporary sophistication. Held at Crown Melbourne, which also provided hospitality, the event delivered a transformative experience and raised over $2.2 million for the Children’s Cancer Foundation.

Guests were welcomed through a draped tunnel entrance, styled with black panne and sheer fabrics, uplighting and florals, creating an immersive transition into the event. The atrium featured a Hall of Fame-style installation with custom-built gold metallic frames showcasing black-and-white imagery from past events. These were paired with gold mirror floor decals and hundreds of warm white pillar candles placed in formation up the centre of the staircase – an enchanting detail that delighted guests and set the tone for the evening.

Inside the Crown Palladium Ballroom, Encore transformed the space with an impressive, central chandelier custom-build by Encore featuring LED segments to form the Art Deco inspired chandelier shapes, plus a projection-mapped central section, all combining to echo the symmetry of the square stage below. Additional chandeliers were hung throughout the room; each draped in green velvet to reinforce the theme and add depth to the styling. These elements created a layered, cohesive look that blended traditional opulence with modern design.

The room was dressed in black pin-tuck linen, green velvet napkins, gold candle holders and rich floral arrangements in green, white and deep red. Even the glassware was selected to reflect the linear, cut-glass aesthetic of the era. The colour palette and textures were chosen to evoke the richness and glamour of the 1920s while maintaining a fresh, contemporary feel.

Entertainment was woven seamlessly into the guest experience. Aerial performers greeted guests in the atrium, dressed in gold hues accompanied by numerous performing feather fan dances beneath the aerial acts. Roaming talent included actors dressed as 1920s paparazzi and flapper dancers, adding theatrical flair. Live performances featured Grammy-winning artist Toni Childs and rising star Lottie Gallagher, both performing from the central stage. When MC [insert name/Toni Childs] unexpectedly stepped off stage to interact with the audience, Encore’s production team responded immediately; adjusting cameras, lighting and audio on the fly to follow her movements and preserve a flawless experience.

Encore also produced a full suite of multimedia content for LED screens, pixel totems, bar surrounds and media walls. Art Deco-inspired graphics, gold framing and marble textures were used consistently across all assets, ensuring a seamless visual journey from entrance to main event. The donation signage, including QR code prompts, was designed with the same luxury aesthetic, ensuring that even functional elements felt integrated and elevated.

The event’s success was not only measured in dollars raised but in the emotional impact and guest feedback. Attendees described the event as stunning, transformative and beautiful – a testament to the power of thoughtful design and seamless execution. The client and guest feedback was overwhelmingly positive, with particular praise for the theme, styling and immersive atmosphere.

Rianna Ponting, Chair of The Million Dollar Lunch Committee, was delighted with the 20tth anniversary year event commenting,

“Encore’s creative vision and attention to detail completely transformed the ballroom into a breathtaking celebration of our 20-year legacy. From the moment guests arrived, they were immersed in a world of 1920s elegance – every element, from the hundreds of candles lining the staircase to the velvet-draped chandeliers and custom multimedia, was flawlessly executed. The team’s ability to respond in real time, especially during live performances, was exceptional.

The event was not only visually stunning but emotionally resonant, and the feedback from our guests has been overwhelmingly positive. Encore helped us create an unforgettable experience that honoured our past and inspired generosity for the future.”

Encore’s work on the Million Dollar Lunch 2025 exemplifies how creative vision, technical expertise and responsive production can come together to deliver an unforgettable event. By reimagining the 1920s through a modern lens and ensuring every detail aligned with the theme, Encore helped elevate MDL into a truly world-class experience.

Client Objective

The OurFutures Institute aimed to deliver a high-impact launch event focused on vaping prevention education for high-school students across Australia. The event was hosted at the prestigious Chau Chak Wing Museum at the University of Sydney, and the client sought a polished, unique, on-brand experience that would resonate with both students, educators and sector leaders .

Event Execution

Encore was entrusted with the end-to-end service delivery of the event and produced a bespoke design that embraced and adhered to the client’s brand guidelines. This creative solution included on-brand coloured carpets, graphic treated lectern and coffee cart decals, and a striking abstract sculpture made from sustainable materials and curated furniture selection that was reflective of the architectural design of the Chau Chak Wing Museum. All elements aligned with the Institute’s values of modern, fresh, innovative and high-impact.

Technical production was executed with precision. Wireless LED uplighting in brand colours created a vibrant atmosphere, while discreet speaker placement and meticulous cable management ensured compliance with venue requirements and maintained visual aesthetic. Encore managed all audio-visual elements seamlessly, including background music, speaker announcements, and live performances; ensuring smooth transitions and a cohesive ambience throughout the event.

To support post-event marketing, a professional videographer was commissioned to capture key moments such as guest arrivals, panel discussions, and performances. All video footage was provided to the client’s digital marketing team for future use.

Event Impact

The launch welcomed over 100 attendees, including representatives from government and academia. The program featured a media conference, breakfast, panel discussion, and a moving student choir performance. The event was widely praised for its attention to detail and seamless execution, reflecting the client’s vision and values.

Client Testimonial

Maia Murray, Head of Marketing at the Our Futures Institute, shared her appreciation for the event execution, stating:

“You were incredible to work with, so professional, responsive, and calm! You made the whole thing feel effortless on the day. Everything ran so smoothly, and it really allowed us to focus on the guests and enjoying the moment. We’re so grateful for your expertise and the way you brought everything together.”

 

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Photography credit: James Morgan @jamesmorganphoto

ADIA 2025: A Celebration of Excellence, Elevated by World-Class Production

The Australian Defence Industry Awards returned in 2025 as the most anticipated event on the Defence calendar, once again recognising the outstanding achievements of businesses and professionals across the sector. Held at the National Convention Centre in Canberra for the fourth consecutive year, the black-tie gala brought together industry leaders from across the country for a night of celebration, innovation and national pride.

Encore was once again entrusted by Captivate Events to deliver the production for this prestigious event. With a brief from the client to replicate the successful delivery by Encore in the previous four years and elevate the experience even further, the team set out to create an immersive, elegant environment that matched the calibre of the awards.

From the moment the 700+ guests entered the room, the transformation of the venue was evident. The space was styled with sophistication and technical precision, combining architectural structure with atmospheric lighting and seamless audio-visual integration. Every detail was considered to ensure the evening flowed effortlessly from start to finish.

 

A Stage Designed to Impress

The custom-built stage, designed to be both functional and visually commanding, was framed by a robust truss structure that supported a giant LED screen suspended above, featuring a mix of flat and curved panels. This screen became a dynamic storytelling surface, displaying sponsor reels, award content and visual transitions that guided the evening’s narrative.

Flanking the stage were two towering portrait-oriented projection screens, used for IMAG (Image Magnification) to ensure every guest had a clear view of the action. The truss system also supported lighting fixtures, Speaker Systems and Draping and was integrated cleanly into the overall design, adding structure without distraction.

 

Creating Space Through Design

To enhance the sense of scale, floor to ceiling draping was installed down the length of the room to reduce the overall width to remove any “dead space” while still proving ample room for the attendees to move around during networking. These softened the venue’s edges and created a clean, elegant backdrop that unified the space. The drapes also served as a canvas for a carefully designed room wash and Diamondback fixtures, which cast a tall, even glow across the walls and into the ceiling. The result was a room that felt expansive and immersive, wrapped in warmth and sophistication.

 

Elevating Sponsorship with Light

Sponsorship visibility was seamlessly integrated into the design through the use of custom GOBO projections. These were strategically placed to cast sponsor logos onto the draped walls, creating elegant moments of brand presence that felt organic and elevated. The GOBOs added a dynamic visual layer, reinforcing partnerships without overwhelming the aesthetic.

 

Precision in Sound and Execution

The audio experience was delivered with clarity and balance using a full L-Acoustics system, including Kara line arrays for the main and delay PA systems, Kiva line arrays for front fill and KS28 and SB18 subwoofers for bass reinforcement. X8 speakers were used for band foldback, ensuring performers had the sound quality needed for a polished performance during meal breaks and transitions. An additional L’Acoustics Syva system was deployed in the foyer for pre-function entertainment.

Every element of the production, from lighting cues to transitions between award categories, was executed with precision. The result was a cohesive, elevated experience that ran like clockwork.

 

A Lasting Impression

The feedback from both the client and attendees was overwhelmingly positive. The room looked stunning, the atmosphere was electric, and the production delivered on every front. This wasn’t just an awards night – it was a moment of pride, recognition and inspiration that left a lasting impression on everyone who attended.

Encore Delivers a Stunning Showcase Transforming Events at the Melbourne Cricket Ground (MCG)

Event overview

 

The Associations Forum’s dinner event was held at the MCG on 30 April 2025 attended by 200 event planner members. The event showcased the stunning renovations of the Olympic Room, Betty Cuthbert Lounge, and Betty Cuthbert Bar; MCG Events launched a new exciting menu and signature gin; and Encore delivered a highly creative event production, integrating the all the elements together in an unforgettable experience.

The theme “Reimagine What’s Possible” was just the inspiration Encore’s creative team needed, and they rose to the challenge with an integrated event design with the theme woven throughout.

 

Event objectives

• Showcase the newly renovated event spaces at the MCG.
• Create a platform for MCG Events to present their new catering menu.
• Launch MCG Events exciting new 1858 gin product.
• Provide a unique and engaging experience for the Associations Forum members.
• Demonstrate the amazing events that can be achieved with a committed event partner with a flair for creativity and partnering with customers for a bespoke solution to every brief.

 

Encore’s personalised approach

The creative team at Encore, led by Julz Partington, took the time to sit down with the MCG Events team to get a detailed understanding of the event brief and important showcases for both the MCG and MCG Events. This process enabled the development of a completely bespoke solution to the brief. A speakeasy creative theme was developed which was integrated throughout the event spaces.

 

Event management

Encore managed the entire event, including the floor plan, agenda, styling, and content creation. This comprehensive approach ensured a cohesive and memorable experience for attendees. Encore’s in-person approach and collaboration with MCG Events enabled a detailed understanding of the brief, which the creative team responded to with 3 concepts for consideration.

 

Guest experience

From the moment guests arrived, they were treated to an experience that stimulated all the senses. The stunning renovations at the MCG truly transformed it into an event venue that is not what might typically be expected at a sporting venue, into a next-generation event space for immersive and creative event experiences. The delicious food and beverages were a marvel in culinary and beverage design. The gin launch with speakeasy-themed surroundings provided a sophisticated environment to try the delicious new spirit.
Encore’s truly immersive, integrated event design and production flawlessly demonstrated what the best in the event business can deliver, with the partnership with MCG Events delivering a truly bespoke event venue for those looking for something outside of standard event venues.

 

Creative production highlights

 

Theme integration:

The event’s theme, “Reimagine What’s Possible,” was seamlessly integrated into every aspect of the event, from the styled decor to the eye-catching multimedia designed by the creative team. Encore created content for the scoreboards, LED screens, and LED Totems, consistently emphasising the theme throughout the evening.

Venue styling:

The event spaces were truly reimagined with the speakeasy theme, delivering sophisticated yet relaxed feel. The MCG was transformed delivering an immersive environment with themed décor, velvet green draping and florals, aligning with the MCG’s branding. The Olympic Room was transformed into a restaurant-style setting with intimate tables and styled centrepieces.
Menu launch: A cook-to-order menu was crafted by MCG Events to showcase their new menu, again showcasing the elevated culinary experience that MCG delivers.

 

1858 Gin launch:

Guests were welcomed at the Betty Cuthbert Bar with signature cocktails featuring gin—developed in collaboration between MCG and Mountain Goat’s new spirit—and served by flair bartenders.

 

Entertainment

A magician roamed the pre-function area, providing entertainment during the roving entrees. The event concluded with an “Hour of Power” for networking and dancing with live performances by the band, Midnight Mix, and a DJ.

 

Testimonials:

“Encore’s creative production truly brought our vision to life – showcasing our newly renovated event spaces, launching our latest menu, and delivering an unforgettable experience for our guests. We were especially impressed by how the team took our initial ‘Reimagine’ theme and elevated it into a fully immersive experience, brought to life through stunning multimedia across the venue. The attention to detail in the speakeasy-inspired décor and styling was exceptional, and the entire event was executed with creativity, care, and professionalism.”

Association Forum guest comment:

“An absolutely phenomenal experience! From the moment we arrived, it was clear this wasn’t going to be a typical venue showcase. The transformation of the MCG into a sophisticated, speakeasy-inspired setting was fantastic. Every detail – from the velvet draping and ambient lighting to the interactive entertainment and multimedia storytelling – was executed with creativity and precision. It was a perfect blend of elegance, innovation, and surprise that completely redefined what’s possible in a stadium setting. Honestly it was a next-level experience!”

 

Encore’s creative production for the Associations Forum showcase event at the MCG demonstrated their ability to integrate themes, manage complex logistics, and deliver a memorable experience. The event successfully highlighted the MCG’s new spaces and MCG Events catering capabilities, setting a new standard for future events.

 

Up, up and Amway: world-first moments, curated by Encore Event Technologies

Amway China Leadership Seminar wrapped up in Melbourne last week, with the event hosting nearly 16,000 delegates; making the ‘Festival of Amway’ the largest incentive to ever be held in Australia, and one of the largest incentive events from China.

Amway China’s top sellers arrived from Mainland China, in waves of 2,500 to 3,000 people, each experiencing five days and four nights of business seminars, tours, and a gala dinner extravaganza curated by Encore Event Technologies at the Melbourne Showgrounds. The Festival of Amway incentive generated $100 million in economic impact for the State.

For Encore, the planning and delivery of the events spread over a 12-month period, from pitch in May 2024, to briefing in August, with six months to design and deliver full creative until delivery for the April 2025 events.

Between 1 to 30 April 2025, Encore delivered more than 11,000 hours of labour to curate a mammoth production for the Festival of Amway, ranging from engineering to entertainment and choreography, staging, lighting, audio-visual and pyrotechnics. They drew on their in-house heavyweight creatives, production and technology experts to deliver a brand-defining set of ‘moments that matter’ for a truly personalised experience.

The experience started the moment delegates landed in Australia, as Encore Event Technologies staged branded welcome installations in the foyers of each of the 8 Hotels. The business and entertainment program was full to the brim, including a 2.5 hour business conference, a cocktail party accompanied by non-stop entertainment, a gala dinner featuring projections, entertainment and pyrotechnics. The events were delivered in Mandarin, with English speech translation.

The gala dinner featured a 3-course dinner, catered by Melbourne Showgrounds, serving 4.5 tonnes of beef wagyu, 11,000 lobsters, and 16,000 jars of branded lollies as an accompaniment to dessert.

Encore delivered over 2,500sqm LED screens, 190 metres of projection surface, immersing the audience in light, soundscape and visuals. But it was the world-first 35-metre-tall hot air balloon that stole the show, lifting 30m off the ground, with 3D projection mapping in time to a customised soundtrack.

The Festival of Amway’s entertainment program paid homage to some of the incredible destinations Amway China has visited, tapping into the emotion and memories made in global destinations across three decades.

The show opened with Amway’s flower of Total Wellness brought to life, followed by a journey through eight continents including South-East Asia, the Middle East, Spain, Paris, NYC, LA, Las Vegas and Melbourne.

The action-packed, non-stop 15 minute opener featured top echelon artists and entertainers from Melbourne and around the world including: Vietnamese dancers, Arabian belly dancers, Opera singer, ballet dancers and a flash mob cast; Flamenco guitarist, World champion Latin dancers, 40 can-can dancers, 25 dancing gents, LA Showgirls, ‘Elvis’, roller-skaters and BMX riders from global sensation Nitro Circus. A custom-made 3-metre cube gift box shot confetti and dandelion flowers on cue, wrapping up the opening segment. Additional touches included 3D glasses, adding an extra dimension to visuals, a commemorative programme booklet including a collectible magnet opening to reveal the program and performers’ bios.

“Delivering the largest incentive event ever held in Australia was not just a milestone for Amway China — it was a defining moment for Encore,” said Scott Nodsle, CEO of Encore Event Technologies APAC. “From concept to execution, we brought together creativity, precision and scale to craft an experience that was not only unforgettable, but truly world-class.”, he added.

Guests will soon return home, taking the memories, energy, and spectacle of an experience filled with technological wizardry and heart-pumping entertainment.

The successful bid for the ‘Festival of Amway’ was a collaboration between Melbourne Royal, Melbourne Convention Bureau, and the Victorian State Government, which was secured in 2023, after competing in a national and international competitive bid.

Encore has a long history of delivering experiences for Amway, the direct selling business, having devised similar trips for delegations from Taiwan, Vietnam, Hong Kong, South Korea and Russia over the past 18 years in addition to other events for international clients.

About Encore

Encore creates memorable experiences that engage and transform organisations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions. Encore operates in more than 20 countries throughout Australia, New Zealand, Fiji and across the SE Asia North, plus locations in America, Europe and the Middle East.

Encore is the trusted partner of choice for leading hotels and venues worldwide and has been awarded the Meetings and Events Australia (MEA) Special Event of the Year Award and Incentive Event of the Year on multiple occasions. The company is headquartered in Sydney for the APAC region.

Celebrating Women in Tech: How Encore Delivered Stunning Awards Ceremonies in Sydney & Auckland for the leading women in the IT industry

 

Brief

The Women in ICT Awards (WIICTA) celebrates the achievements of women in technology through prestigious events in two major cities: Sydney and Auckland. In 2024, the Sydney event took place at Doltone House Jones Bay Warf, while the Auckland event was hosted at Cordis Auckland. The objective was to create a seamless, visually engaging experience while incorporating brand identity and innovation.

The client provided a graphic lockup, which served as the foundation for all event branding, including stage set design, lighting, decor and centrepieces. Encore’s brief was to deliver stunning events in both locations, whilst maintaining a focus on optimising creative production. As a result, Encore needed to tailor the design and technical setup for each event while maintaining a consistent visual theme.

 

Solution

Encore collaborated closely with the client to ensure that each event reflected the vision and prestige of the awards. For the Sydney event Encore created an intricate stage design featuring scenic panels and illuminated light cubes, which aligned with the graphic lockup. Custom-designed table centrepieces comprised LED table lamps that where set to the colour tones in the event graphic, to bring a cohesive look around the room.

The Auckland event required a strategic approach to maintain the same impact as Sydney but for a smaller event. . Instead of scenic panels, striking, super-bright LED screens, paired with stacked printed cubes were used to create a dynamic, 3D stage aesthetic, ensuring an engaging experience without compromising quality. The tech team managed award stings, PowerPoint presentations, and audiovisual elements to deliver a smooth and engaging awards ceremony in both locations.

 

Result

The Women in ICT Awards in both Sydney and Auckland were highly successful, with attendees praising the event’s seamless execution and engaging atmosphere. In Sydney, the elevated production quality and technical innovations added to the premium experience, reinforcing the awards’ reputation as a top-tier industry event. The Auckland event, while on a smaller scale, was very well-received, with LED technology providing a high-quality visual experience.

The client expressed satisfaction with the execution, emphasising how well the branding, sponsor recognition, and event flow were handled. The success of both events demonstrated Encore’s ability to adapt to differences in venues and countries, while maintaining excellence in production quality, reinforcing the company’s reputation as a leader in event technology and design.

Charlotte Woodward, Director, ANZ Events commented on the event:

“Encore truly delivered an outstanding experience for the Women in ICT Awards in both Sydney and Auckland. From the initial planning stages to event execution, their team demonstrated exceptional creativity, technical expertise, and attention to detail.

The seamless integration of our brand identity, dynamic stage designs, and innovative use of technology elevated both events, ensuring an engaging and memorable experience for all attendees. Despite the different locations and venues, Encore tailored each production flawlessly while maintaining a consistent and premium feel. Their ability to adapt, problem-solve, and bring our vision to life was great to see!”

Shaping the Future of Innovation: Encore’s Stunning Creative Production at Award Ceremonies in Sydney & Auckland

 

Brief

The Innovation Awards, organised by Foundry, aimed to recognise excellence in technological advancements by celebrating key achievements in the IT industry. The events took place in Sydney and Auckland, with the Sydney event being the largest. The client’s goal was to create an engaging and visually cohesive awards experience that aligned with their brand identity.

A significant aspect of the brief was the integration of the hexagon motif, a central element of the event’s branding. This design element needed to be incorporated into the stage set, centrepieces, and overall event aesthetic to maintain consistency and enhance the immersive experience.

 

Solution

Encore took a creative and technical approach to bring the Innovation Awards to life. The stage design was built around the hexagon pattern, which was seamlessly integrated into all event elements, from digital visuals to physical decor.

In Sydney, the celebration took place at Doltone House, Darling Island Wharf. Delivered on a larger scale, the event allowed for a grand stage setup with branded, gold mirror hexagon centrepieces and hanging decorations, which added a sense of elegance and sophistication. The design team worked closely with the client to ensure that the stage set reflected the brand’s premium positioning while delivering a dynamic experience for attendees.

In Auckland, the event design was adjusted to fit a smaller event while maintaining a consistent theme and overall event design. The branded gold mirror centrepieces seen in Sydney were used again for a cohesive look, and a more streamlined stage setup was used, incorporating LED visuals and lighting effects to create a high-impact atmosphere.

The technical team played a crucial role in managing award stings, lighting transitions, and audiovisual elements, ensuring a smooth and polished event execution across both locations. Encore’s expertise in handling large-scale award ceremonies allowed for efficient coordination and seamless event delivery.

 

Result

The Innovation Awards in both Sydney and Auckland were a resounding success, with both events receiving excellent feedback from the client and attendees. The hexagon-themed stage design was praised for its meticulous attention to detail and strong brand consistency, while the gold mirror table design added a touch of luxury, enhancing the guest experience. The centrepieces also featured customised sponsor logos, recognising their valuable contribution to the event.

Encore’s technical execution ensured a flawless event flow, with perfectly timed award presentations, dynamic lighting changes, and high-quality visual storytelling. The Sydney event, being the largest, set a new benchmark for Foundry’s award ceremonies, while the Auckland event successfully adapted the concept to fit the venue without compromising on quality.

Foundry were delighted with the execution, noting that the event design and technical delivery far exceeded expectations. By blending creativity, branding expertise, and cutting-edge technology, Encore once again proved its capability in producing top-tier award events that leave a lasting impact.

Charlotte Woodward, Director, ANZ Events, Foundry, commented,

“The Innovation Awards in Sydney and Auckland were nothing short of spectacular, thanks to Encore’s expertise and innovation. From the stunning stage design to the seamless technical execution, every detail reflected our brand identity and elevated the guest experience. The Sydney event set a new benchmark for us, while the Auckland production was equally impactful despite the smaller scale. Encore’s ability to adapt, innovate, and deliver consistent results made them a reliable partner for our events!”

Overview

DEEPAL Australia launched its first electric vehicle (EV), the S07 SUV, at a spectacular event at Sydney’s iconic Bondi Beach. Designed and produced by award-winning creative event production specialists, Encore Event Technologies. The event seamlessly blended creativity, design, and sustainability to create an immersive brand experience that left a lasting impression on guests.

Creative Strategy & Concept

Encore’s creative proposal was entirely dedicated to DEEPAL’s brief – positioning the brand as a leader in innovative EV technology while reflecting its values of sustainability, user experience, and progressive design. Bondi Beach was strategically selected as the venue to align with DEEPAL’s connection to nature and sustainability, creating a launch that was as visually captivating as it was meaningful.

The event design took inspiration from DEEPAL’s sleek automotive aesthetics, featuring curved LED screens that gracefully wove through the space, mirroring the fluidity and motion of electric vehicles. Soft angles and a bright, modern colour palette complemented the brand’s futuristic identity, while natural finished, mirrored the surroundings bringing the creative strategy through the connection of brand and place.

Design & Styling

Rather than focusing purely on technology, Encore focussed on the event’s creative strategic to curate and create an atmosphere that reflected DEEPAL’s premium introduction in market. The main stage was a masterpiece of creative production, blending reflective flooring to bring all the tech elements and landscape into the depth of the stage set. The event space was carefully curated to offer a balance between structured presentations and organic discovery moments, allowing guests to engage with the brand at their own pace.
Six of DEEPAL’s new vehicles were displayed in the pavilion’s forecourt, designed as an interactive showcase where guests and passer byers could experience the innovative features firsthand. The VIP Lounge offered an exclusive retreat, featuring a seamless blend of modern aesthetics and furniture and event styling, including a projection-mapped virtual performance that captivated attendees.

Experience & Engagement

Beyond static displays, Encore introduced multiple creative touchpoints to enhance guest engagement. Branded interactive zones allowed attendees to explore the DEEPAL range in a hands-on way, while synchronised LED Pixel Totems Did we end up doing this?and ambient lighting guided the storytelling of the brand’s sustainability mission.
A highlight of the evening was the launch moment – choreographed to perfection with a dynamic countdown video, synchronised lighting, and a dramatic vehicle reveal that seamlessly integrated visual effects with live motion.

Entertainment & Memorable Finale

The entertainment concept was built around the themes of movement, energy, and the synergy between technology and nature. A water-themed dance troupe performed an immersive routine, symbolising the fluidity and sustainability of DEEPAL’s EV technology. Guests were then treated to a live DJ performance, blending futuristic beats with the beachside ambiance, ensuring a high-energy and memorable conclusion.

The event’s grand finale was a symbolic cultural exchange between Chinese and Australian representatives, reinforcing DEEPAL’s commitment to global partnerships. The exchange of gifts—Bondi Beach lifesaving uniforms for Chinese delegates and traditional Chinese artwork for Australian hosts—further strengthened the brand’s cross-cultural narrative.

Outcome

The DEEPAL S07 launch at Bondi Beach was more than just a car launch – it was a meticulously designed brand experience that showcased DEEPAL’s values through immersive storytelling, innovative design, and engaging activations. By integrating cutting-edge production with creative execution, Encore delivered an unforgettable event that solidified Deepal’s presence in the Australian market.

Event Highlights

Strategic Venue Selection: Bondi Beach was chosen to align with DEEPAL’s sustainability and innovation values.
Immersive Design: A blend of futuristic aesthetics with natural elements created a visually stunning and brand-reinforcing experience.
Engaging Experiences: Hands-on vehicle showcases, dynamic digital displays, and storytelling-driven presentations ensured deep audience engagement.
Creative Entertainment: The water-themed performance and cultural exchange reinforced the brand’s global vision.
Seamless Execution: The event flowed flawlessly, balancing structured moments with organic audience interaction.

Encore’s ability to create immersive, experiential events that reflect brand identity and values ensured that DEEPAL’s first Australian launch was an outstanding success. The event not only highlighted the S07 SUV but also positioned Deepal as an industry leader committed to innovation and sustainability.

“Encore transformed our vision into an extraordinary reality. Their ability to blend cutting-edge creative production with seamless event execution was truly impressive. From the breathtaking stage design to the immersive digital storytelling, every element was meticulously crafted to reflect our brand identity.
The team’s professionalism, innovation, and dedication ensured a flawless experience that captivated our audience and left a lasting impression. Encore didn’t just produce an event—they created an unforgettable brand moment. We couldn’t have asked for a better partner.”

Hearing Australia Annual Conference 2024: From conference to awards night, Encore delivers a winning playbook for a seamless, sports-themed experience at Novotel Sydney Olympic Park.

 

Brief

Encore was proudly selected for another year to deliver the Hearing Australia Annual Conference 2024, held at Novotel Sydney Olympic Park’s Freshwater Ballroom. Hearing Australia, a leading provider of hearing services and devices, adopted a “Kicking Goals in 2024” theme for the event, inspired not only by the venue but by the AFL and NRL Grand Finals. Encore’s brief was to create a full production solution that brought the sporting theme to life, seamlessly transitioning from a daytime conference to an awards night that would engage and celebrate the 140 delegates in attendance. As the in-house production partner for the venue, Encore was tasked with providing a turnkey production solution. A key deliverable was integrating creative sports-themed elements while coordinating the rapid turnaround from conference to awards, ensuring a memorable experience for all.

 

The Solution:

The Hearing Australia Annual Conference began with a daytime conference, designed with a clean, simplistic look. Delegates were seated at banquet rounds, with a flexible stage setup of three projector screens with fixed frames decorated in green uplighting.

With a limited turnaround time, Encore’s team took a minimalist but effective approach, using lighting, Scenic Panels, and table styling to create a fresh and exciting sporting atmosphere for the awards night. The entrance was transformed to emulate AFL goalposts, with 3D Scenic Panels and white uplighting, while green astro turf replaced the typical red carpet to bring the sports theme to life.

Inside the ballroom, tables were styled with centrepieces featuring AFL and NRL balls set atop astro turf, surrounded by decorative candle votives. The lighting scape was set in Hearing Australia’s brand blue along with green to emulate the vibrant feel of a sporting stadium. The fun continued with delegates encouraged to dress up as

sports-themed characters, from cricket umpires to soccer balls, adding a festive and interactive element to the evening. Sporting games placed throughout the venue gave guests additional entertainment between award segments.

Following the formalities, delegates were invited onto the dance floor with a live performance from the Jellybean Jam band, capping off the night with upbeat tunes.

 

Challenges and Successes:

The evening showcased Encore’s exceptional capabilities when their production team turned a challenge into an opportunity. With the hotel at maximum capacity and bump-in time reduced by half, the team brilliantly demonstrated their versatility and collaborative spirit. Team members seamlessly expanded their responsibilities, expertly managing crowd movement while simultaneously orchestrating the room transformation.

The seamless transition between events was so smooth that delegates were unaware of any production challenges. Hearing Australia commended Encore for their flawless execution, noting that the unseen work behind the scenes exemplified the professionalism of a truly dedicated production team.

 

The Result:

The 2024 Hearing Australia Annual Conference was a resounding success. Encore’s sports-themed transformation delighted delegates, while the quick transition from conference to awards night provided a memorable and seamless experience. Hearing Australia expressed their appreciation for Encore’s dedication, flexibility, and expertise in delivering a polished, engaging event. Encore looks forward to building on this success in 2025, continuing its partnership with Hearing Australia to create another impactful conference experience.