Encore Delivers a Stunning Showcase Transforming Events at the Melbourne Cricket Ground (MCG)

Event overview

 

The Associations Forum’s dinner event was held at the MCG on 30 April 2025 attended by 200 event planner members. The event showcased the stunning renovations of the Olympic Room, Betty Cuthbert Lounge, and Betty Cuthbert Bar; MCG Events launched a new exciting menu and signature gin; and Encore delivered a highly creative event production, integrating the all the elements together in an unforgettable experience.

The theme “Reimagine What’s Possible” was just the inspiration Encore’s creative team needed, and they rose to the challenge with an integrated event design with the theme woven throughout.

 

Event objectives

• Showcase the newly renovated event spaces at the MCG.
• Create a platform for MCG Events to present their new catering menu.
• Launch MCG Events exciting new 1858 gin product.
• Provide a unique and engaging experience for the Associations Forum members.
• Demonstrate the amazing events that can be achieved with a committed event partner with a flair for creativity and partnering with customers for a bespoke solution to every brief.

 

Encore’s personalised approach

The creative team at Encore, led by Julz Partington, took the time to sit down with the MCG Events team to get a detailed understanding of the event brief and important showcases for both the MCG and MCG Events. This process enabled the development of a completely bespoke solution to the brief. A speakeasy creative theme was developed which was integrated throughout the event spaces.

 

Event management

Encore managed the entire event, including the floor plan, agenda, styling, and content creation. This comprehensive approach ensured a cohesive and memorable experience for attendees. Encore’s in-person approach and collaboration with MCG Events enabled a detailed understanding of the brief, which the creative team responded to with 3 concepts for consideration.

 

Guest experience

From the moment guests arrived, they were treated to an experience that stimulated all the senses. The stunning renovations at the MCG truly transformed it into an event venue that is not what might typically be expected at a sporting venue, into a next-generation event space for immersive and creative event experiences. The delicious food and beverages were a marvel in culinary and beverage design. The gin launch with speakeasy-themed surroundings provided a sophisticated environment to try the delicious new spirit.
Encore’s truly immersive, integrated event design and production flawlessly demonstrated what the best in the event business can deliver, with the partnership with MCG Events delivering a truly bespoke event venue for those looking for something outside of standard event venues.

 

Creative production highlights

 

Theme integration:

The event’s theme, “Reimagine What’s Possible,” was seamlessly integrated into every aspect of the event, from the styled decor to the eye-catching multimedia designed by the creative team. Encore created content for the scoreboards, LED screens, and LED Totems, consistently emphasising the theme throughout the evening.

Venue styling:

The event spaces were truly reimagined with the speakeasy theme, delivering sophisticated yet relaxed feel. The MCG was transformed delivering an immersive environment with themed décor, velvet green draping and florals, aligning with the MCG’s branding. The Olympic Room was transformed into a restaurant-style setting with intimate tables and styled centrepieces.
Menu launch: A cook-to-order menu was crafted by MCG Events to showcase their new menu, again showcasing the elevated culinary experience that MCG delivers.

 

1858 Gin launch:

Guests were welcomed at the Betty Cuthbert Bar with signature cocktails featuring gin—developed in collaboration between MCG and Mountain Goat’s new spirit—and served by flair bartenders.

 

Entertainment

A magician roamed the pre-function area, providing entertainment during the roving entrees. The event concluded with an “Hour of Power” for networking and dancing with live performances by the band, Midnight Mix, and a DJ.

 

Testimonials:

“Encore’s creative production truly brought our vision to life – showcasing our newly renovated event spaces, launching our latest menu, and delivering an unforgettable experience for our guests. We were especially impressed by how the team took our initial ‘Reimagine’ theme and elevated it into a fully immersive experience, brought to life through stunning multimedia across the venue. The attention to detail in the speakeasy-inspired décor and styling was exceptional, and the entire event was executed with creativity, care, and professionalism.”

Association Forum guest comment:

“An absolutely phenomenal experience! From the moment we arrived, it was clear this wasn’t going to be a typical venue showcase. The transformation of the MCG into a sophisticated, speakeasy-inspired setting was fantastic. Every detail – from the velvet draping and ambient lighting to the interactive entertainment and multimedia storytelling – was executed with creativity and precision. It was a perfect blend of elegance, innovation, and surprise that completely redefined what’s possible in a stadium setting. Honestly it was a next-level experience!”

 

Encore’s creative production for the Associations Forum showcase event at the MCG demonstrated their ability to integrate themes, manage complex logistics, and deliver a memorable experience. The event successfully highlighted the MCG’s new spaces and MCG Events catering capabilities, setting a new standard for future events.

 

Up, up and Amway: world-first moments, curated by Encore Event Technologies

Amway China Leadership Seminar wrapped up in Melbourne last week, with the event hosting nearly 16,000 delegates; making the ‘Festival of Amway’ the largest incentive to ever be held in Australia, and one of the largest incentive events from China.

Amway China’s top sellers arrived from Mainland China, in waves of 2,500 to 3,000 people, each experiencing five days and four nights of business seminars, tours, and a gala dinner extravaganza curated by Encore Event Technologies at the Melbourne Showgrounds. The Festival of Amway incentive generated $100 million in economic impact for the State.

For Encore, the planning and delivery of the events spread over a 12-month period, from pitch in May 2024, to briefing in August, with six months to design and deliver full creative until delivery for the April 2025 events.

Between 1 to 30 April 2025, Encore delivered more than 11,000 hours of labour to curate a mammoth production for the Festival of Amway, ranging from engineering to entertainment and choreography, staging, lighting, audio-visual and pyrotechnics. They drew on their in-house heavyweight creatives, production and technology experts to deliver a brand-defining set of ‘moments that matter’ for a truly personalised experience.

The experience started the moment delegates landed in Australia, as Encore Event Technologies staged branded welcome installations in the foyers of each of the 8 Hotels. The business and entertainment program was full to the brim, including a 2.5 hour business conference, a cocktail party accompanied by non-stop entertainment, a gala dinner featuring projections, entertainment and pyrotechnics. The events were delivered in Mandarin, with English speech translation.

The gala dinner featured a 3-course dinner, catered by Melbourne Showgrounds, serving 4.5 tonnes of beef wagyu, 11,000 lobsters, and 16,000 jars of branded lollies as an accompaniment to dessert.

Encore delivered over 2,500sqm LED screens, 190 metres of projection surface, immersing the audience in light, soundscape and visuals. But it was the world-first 35-metre-tall hot air balloon that stole the show, lifting 30m off the ground, with 3D projection mapping in time to a customised soundtrack.

The Festival of Amway’s entertainment program paid homage to some of the incredible destinations Amway China has visited, tapping into the emotion and memories made in global destinations across three decades.

The show opened with Amway’s flower of Total Wellness brought to life, followed by a journey through eight continents including South-East Asia, the Middle East, Spain, Paris, NYC, LA, Las Vegas and Melbourne.

The action-packed, non-stop 15 minute opener featured top echelon artists and entertainers from Melbourne and around the world including: Vietnamese dancers, Arabian belly dancers, Opera singer, ballet dancers and a flash mob cast; Flamenco guitarist, World champion Latin dancers, 40 can-can dancers, 25 dancing gents, LA Showgirls, ‘Elvis’, roller-skaters and BMX riders from global sensation Nitro Circus. A custom-made 3-metre cube gift box shot confetti and dandelion flowers on cue, wrapping up the opening segment. Additional touches included 3D glasses, adding an extra dimension to visuals, a commemorative programme booklet including a collectible magnet opening to reveal the program and performers’ bios.

“Delivering the largest incentive event ever held in Australia was not just a milestone for Amway China — it was a defining moment for Encore,” said Scott Nodsle, CEO of Encore Event Technologies APAC. “From concept to execution, we brought together creativity, precision and scale to craft an experience that was not only unforgettable, but truly world-class.”, he added.

Guests will soon return home, taking the memories, energy, and spectacle of an experience filled with technological wizardry and heart-pumping entertainment.

The successful bid for the ‘Festival of Amway’ was a collaboration between Melbourne Royal, Melbourne Convention Bureau, and the Victorian State Government, which was secured in 2023, after competing in a national and international competitive bid.

Encore has a long history of delivering experiences for Amway, the direct selling business, having devised similar trips for delegations from Taiwan, Vietnam, Hong Kong, South Korea and Russia over the past 18 years in addition to other events for international clients.

About Encore

Encore creates memorable experiences that engage and transform organisations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions. Encore operates in more than 20 countries throughout Australia, New Zealand, Fiji and across the SE Asia North, plus locations in America, Europe and the Middle East.

Encore is the trusted partner of choice for leading hotels and venues worldwide and has been awarded the Meetings and Events Australia (MEA) Special Event of the Year Award and Incentive Event of the Year on multiple occasions. The company is headquartered in Sydney for the APAC region.

Celebrating Women in Tech: How Encore Delivered Stunning Awards Ceremonies in Sydney & Auckland for the leading women in the IT industry

 

Brief

The Women in ICT Awards (WIICTA) celebrates the achievements of women in technology through prestigious events in two major cities: Sydney and Auckland. In 2024, the Sydney event took place at Doltone House Jones Bay Warf, while the Auckland event was hosted at Cordis Auckland. The objective was to create a seamless, visually engaging experience while incorporating brand identity and innovation.

The client provided a graphic lockup, which served as the foundation for all event branding, including stage set design, lighting, decor and centrepieces. Encore’s brief was to deliver stunning events in both locations, whilst maintaining a focus on optimising creative production. As a result, Encore needed to tailor the design and technical setup for each event while maintaining a consistent visual theme.

 

Solution

Encore collaborated closely with the client to ensure that each event reflected the vision and prestige of the awards. For the Sydney event Encore created an intricate stage design featuring scenic panels and illuminated light cubes, which aligned with the graphic lockup. Custom-designed table centrepieces comprised LED table lamps that where set to the colour tones in the event graphic, to bring a cohesive look around the room.

The Auckland event required a strategic approach to maintain the same impact as Sydney but for a smaller event. . Instead of scenic panels, striking, super-bright LED screens, paired with stacked printed cubes were used to create a dynamic, 3D stage aesthetic, ensuring an engaging experience without compromising quality. The tech team managed award stings, PowerPoint presentations, and audiovisual elements to deliver a smooth and engaging awards ceremony in both locations.

 

Result

The Women in ICT Awards in both Sydney and Auckland were highly successful, with attendees praising the event’s seamless execution and engaging atmosphere. In Sydney, the elevated production quality and technical innovations added to the premium experience, reinforcing the awards’ reputation as a top-tier industry event. The Auckland event, while on a smaller scale, was very well-received, with LED technology providing a high-quality visual experience.

The client expressed satisfaction with the execution, emphasising how well the branding, sponsor recognition, and event flow were handled. The success of both events demonstrated Encore’s ability to adapt to differences in venues and countries, while maintaining excellence in production quality, reinforcing the company’s reputation as a leader in event technology and design.

Charlotte Woodward, Director, ANZ Events commented on the event:

“Encore truly delivered an outstanding experience for the Women in ICT Awards in both Sydney and Auckland. From the initial planning stages to event execution, their team demonstrated exceptional creativity, technical expertise, and attention to detail.

The seamless integration of our brand identity, dynamic stage designs, and innovative use of technology elevated both events, ensuring an engaging and memorable experience for all attendees. Despite the different locations and venues, Encore tailored each production flawlessly while maintaining a consistent and premium feel. Their ability to adapt, problem-solve, and bring our vision to life was great to see!”

Shaping the Future of Innovation: Encore’s Stunning Creative Production at Award Ceremonies in Sydney & Auckland

 

Brief

The Innovation Awards, organised by Foundry, aimed to recognise excellence in technological advancements by celebrating key achievements in the IT industry. The events took place in Sydney and Auckland, with the Sydney event being the largest. The client’s goal was to create an engaging and visually cohesive awards experience that aligned with their brand identity.

A significant aspect of the brief was the integration of the hexagon motif, a central element of the event’s branding. This design element needed to be incorporated into the stage set, centrepieces, and overall event aesthetic to maintain consistency and enhance the immersive experience.

 

Solution

Encore took a creative and technical approach to bring the Innovation Awards to life. The stage design was built around the hexagon pattern, which was seamlessly integrated into all event elements, from digital visuals to physical decor.

In Sydney, the celebration took place at Doltone House, Darling Island Wharf. Delivered on a larger scale, the event allowed for a grand stage setup with branded, gold mirror hexagon centrepieces and hanging decorations, which added a sense of elegance and sophistication. The design team worked closely with the client to ensure that the stage set reflected the brand’s premium positioning while delivering a dynamic experience for attendees.

In Auckland, the event design was adjusted to fit a smaller event while maintaining a consistent theme and overall event design. The branded gold mirror centrepieces seen in Sydney were used again for a cohesive look, and a more streamlined stage setup was used, incorporating LED visuals and lighting effects to create a high-impact atmosphere.

The technical team played a crucial role in managing award stings, lighting transitions, and audiovisual elements, ensuring a smooth and polished event execution across both locations. Encore’s expertise in handling large-scale award ceremonies allowed for efficient coordination and seamless event delivery.

 

Result

The Innovation Awards in both Sydney and Auckland were a resounding success, with both events receiving excellent feedback from the client and attendees. The hexagon-themed stage design was praised for its meticulous attention to detail and strong brand consistency, while the gold mirror table design added a touch of luxury, enhancing the guest experience. The centrepieces also featured customised sponsor logos, recognising their valuable contribution to the event.

Encore’s technical execution ensured a flawless event flow, with perfectly timed award presentations, dynamic lighting changes, and high-quality visual storytelling. The Sydney event, being the largest, set a new benchmark for Foundry’s award ceremonies, while the Auckland event successfully adapted the concept to fit the venue without compromising on quality.

Foundry were delighted with the execution, noting that the event design and technical delivery far exceeded expectations. By blending creativity, branding expertise, and cutting-edge technology, Encore once again proved its capability in producing top-tier award events that leave a lasting impact.

Charlotte Woodward, Director, ANZ Events, Foundry, commented,

“The Innovation Awards in Sydney and Auckland were nothing short of spectacular, thanks to Encore’s expertise and innovation. From the stunning stage design to the seamless technical execution, every detail reflected our brand identity and elevated the guest experience. The Sydney event set a new benchmark for us, while the Auckland production was equally impactful despite the smaller scale. Encore’s ability to adapt, innovate, and deliver consistent results made them a reliable partner for our events!”

Overview

DEEPAL Australia launched its first electric vehicle (EV), the S07 SUV, at a spectacular event at Sydney’s iconic Bondi Beach. Designed and produced by award-winning creative event production specialists, Encore Event Technologies. The event seamlessly blended creativity, design, and sustainability to create an immersive brand experience that left a lasting impression on guests.

Creative Strategy & Concept

Encore’s creative proposal was entirely dedicated to DEEPAL’s brief – positioning the brand as a leader in innovative EV technology while reflecting its values of sustainability, user experience, and progressive design. Bondi Beach was strategically selected as the venue to align with DEEPAL’s connection to nature and sustainability, creating a launch that was as visually captivating as it was meaningful.

The event design took inspiration from DEEPAL’s sleek automotive aesthetics, featuring curved LED screens that gracefully wove through the space, mirroring the fluidity and motion of electric vehicles. Soft angles and a bright, modern colour palette complemented the brand’s futuristic identity, while natural finished, mirrored the surroundings bringing the creative strategy through the connection of brand and place.

Design & Styling

Rather than focusing purely on technology, Encore focussed on the event’s creative strategic to curate and create an atmosphere that reflected DEEPAL’s premium introduction in market. The main stage was a masterpiece of creative production, blending reflective flooring to bring all the tech elements and landscape into the depth of the stage set. The event space was carefully curated to offer a balance between structured presentations and organic discovery moments, allowing guests to engage with the brand at their own pace.
Six of DEEPAL’s new vehicles were displayed in the pavilion’s forecourt, designed as an interactive showcase where guests and passer byers could experience the innovative features firsthand. The VIP Lounge offered an exclusive retreat, featuring a seamless blend of modern aesthetics and furniture and event styling, including a projection-mapped virtual performance that captivated attendees.

Experience & Engagement

Beyond static displays, Encore introduced multiple creative touchpoints to enhance guest engagement. Branded interactive zones allowed attendees to explore the DEEPAL range in a hands-on way, while synchronised LED Pixel Totems Did we end up doing this?and ambient lighting guided the storytelling of the brand’s sustainability mission.
A highlight of the evening was the launch moment – choreographed to perfection with a dynamic countdown video, synchronised lighting, and a dramatic vehicle reveal that seamlessly integrated visual effects with live motion.

Entertainment & Memorable Finale

The entertainment concept was built around the themes of movement, energy, and the synergy between technology and nature. A water-themed dance troupe performed an immersive routine, symbolising the fluidity and sustainability of DEEPAL’s EV technology. Guests were then treated to a live DJ performance, blending futuristic beats with the beachside ambiance, ensuring a high-energy and memorable conclusion.

The event’s grand finale was a symbolic cultural exchange between Chinese and Australian representatives, reinforcing DEEPAL’s commitment to global partnerships. The exchange of gifts—Bondi Beach lifesaving uniforms for Chinese delegates and traditional Chinese artwork for Australian hosts—further strengthened the brand’s cross-cultural narrative.

Outcome

The DEEPAL S07 launch at Bondi Beach was more than just a car launch – it was a meticulously designed brand experience that showcased DEEPAL’s values through immersive storytelling, innovative design, and engaging activations. By integrating cutting-edge production with creative execution, Encore delivered an unforgettable event that solidified Deepal’s presence in the Australian market.

Event Highlights

Strategic Venue Selection: Bondi Beach was chosen to align with DEEPAL’s sustainability and innovation values.
Immersive Design: A blend of futuristic aesthetics with natural elements created a visually stunning and brand-reinforcing experience.
Engaging Experiences: Hands-on vehicle showcases, dynamic digital displays, and storytelling-driven presentations ensured deep audience engagement.
Creative Entertainment: The water-themed performance and cultural exchange reinforced the brand’s global vision.
Seamless Execution: The event flowed flawlessly, balancing structured moments with organic audience interaction.

Encore’s ability to create immersive, experiential events that reflect brand identity and values ensured that DEEPAL’s first Australian launch was an outstanding success. The event not only highlighted the S07 SUV but also positioned Deepal as an industry leader committed to innovation and sustainability.

“Encore transformed our vision into an extraordinary reality. Their ability to blend cutting-edge creative production with seamless event execution was truly impressive. From the breathtaking stage design to the immersive digital storytelling, every element was meticulously crafted to reflect our brand identity.
The team’s professionalism, innovation, and dedication ensured a flawless experience that captivated our audience and left a lasting impression. Encore didn’t just produce an event—they created an unforgettable brand moment. We couldn’t have asked for a better partner.”

Hearing Australia Annual Conference 2024: From conference to awards night, Encore delivers a winning playbook for a seamless, sports-themed experience at Novotel Sydney Olympic Park.

 

Brief

Encore was proudly selected for another year to deliver the Hearing Australia Annual Conference 2024, held at Novotel Sydney Olympic Park’s Freshwater Ballroom. Hearing Australia, a leading provider of hearing services and devices, adopted a “Kicking Goals in 2024” theme for the event, inspired not only by the venue but by the AFL and NRL Grand Finals. Encore’s brief was to create a full production solution that brought the sporting theme to life, seamlessly transitioning from a daytime conference to an awards night that would engage and celebrate the 140 delegates in attendance. As the in-house production partner for the venue, Encore was tasked with providing a turnkey production solution. A key deliverable was integrating creative sports-themed elements while coordinating the rapid turnaround from conference to awards, ensuring a memorable experience for all.

 

The Solution:

The Hearing Australia Annual Conference began with a daytime conference, designed with a clean, simplistic look. Delegates were seated at banquet rounds, with a flexible stage setup of three projector screens with fixed frames decorated in green uplighting.

With a limited turnaround time, Encore’s team took a minimalist but effective approach, using lighting, Scenic Panels, and table styling to create a fresh and exciting sporting atmosphere for the awards night. The entrance was transformed to emulate AFL goalposts, with 3D Scenic Panels and white uplighting, while green astro turf replaced the typical red carpet to bring the sports theme to life.

Inside the ballroom, tables were styled with centrepieces featuring AFL and NRL balls set atop astro turf, surrounded by decorative candle votives. The lighting scape was set in Hearing Australia’s brand blue along with green to emulate the vibrant feel of a sporting stadium. The fun continued with delegates encouraged to dress up as

sports-themed characters, from cricket umpires to soccer balls, adding a festive and interactive element to the evening. Sporting games placed throughout the venue gave guests additional entertainment between award segments.

Following the formalities, delegates were invited onto the dance floor with a live performance from the Jellybean Jam band, capping off the night with upbeat tunes.

 

Challenges and Successes:

The evening showcased Encore’s exceptional capabilities when their production team turned a challenge into an opportunity. With the hotel at maximum capacity and bump-in time reduced by half, the team brilliantly demonstrated their versatility and collaborative spirit. Team members seamlessly expanded their responsibilities, expertly managing crowd movement while simultaneously orchestrating the room transformation.

The seamless transition between events was so smooth that delegates were unaware of any production challenges. Hearing Australia commended Encore for their flawless execution, noting that the unseen work behind the scenes exemplified the professionalism of a truly dedicated production team.

 

The Result:

The 2024 Hearing Australia Annual Conference was a resounding success. Encore’s sports-themed transformation delighted delegates, while the quick transition from conference to awards night provided a memorable and seamless experience. Hearing Australia expressed their appreciation for Encore’s dedication, flexibility, and expertise in delivering a polished, engaging event. Encore looks forward to building on this success in 2025, continuing its partnership with Hearing Australia to create another impactful conference experience.

 

Encore delivers an extraordinary 7-day incentive program for 700 Asian Paints India resellers, blending cutting-edge innovation, cultural immersion, and unforgettable experiences across three cities and two countries.

 

Brief:

Asian Paints India sought to reward and inspire 700 of their top-performing sales resellers with a truly unique incentive program. Their vision was clear: to create an unforgettable one-week experience filled with once-in-a-lifetime activities that embodied the theme of being “Unstoppable.” The event needed to blend celebration, cultural immersion, and cutting-edge technology, while ensuring a seamless and impactful delivery across multiple locations.

The program’s objectives included:

• Strengthening brand loyalty and motivation for sales growth.
• Showcasing local cultures in New Zealand and Australia.
• Creating memorable moments through innovative technology and engaging activities.

The logistical challenge was immense, with the program being delivered in two back-to-back waves involving 32 events across 17 venues in Queenstown, Auckland, and Sydney over 14 days, plus the need for personalised touches that catered to cultural preferences. With a diverse audience, a strong emphasis on emotional engagement, and a mandate to push creative boundaries, Encore was tasked with turning this vision into reality.

 

The Solution:

Encore leveraged their expertise in creative production, advanced technology, and local partnerships to deliver a meticulously planned and executed program to transform the “Unstoppable” theme into a multi-sensory journey.

Ground-breaking applications such as hologram animations, 30m LED screens, kabuki drops, and dynamic pyrotechnics brought each event to life. A customised rocket ship, launched from the ceiling at the Auckland gala, showcased unparalleled technical ingenuity.

Creative themed evenings – from carnival-style “beerfests” and disco nights to Arabian-themed galas – offered a fresh, cohesive theme that blended decor, entertainment, and interactive activities.

Delegates were immersed in an event-long competition that divided them into teams representing the five vibrant regions of India, each identified by its own colour. The excitement built throughout the event, culminating in a theatrical unveiling of a trophy encased in a stunning block of ice.
Each day featured tailored activities such as gondola rides, bungee jumping, and private cruises in New Zealand, alongside iconic Australian experiences like Sydney Harbour yacht races. Cultural immersion was central to the program, with entertainment and decor reflecting local traditions.

Encore’s approach to logistics was as dynamic as the event itself. Coordinating two waves of attendees across two countries, the complex schedule was managed with precision. Key strategies included pre-rigging equipment at venues to minimise downtime, partnering with local suppliers to streamline operations, and flexible and adaptive planning to accommodate last-minute client requests and challenges, such as weather disruptions.

 

The Result:

Encore delivered a meticulously planned and executed program that set a new benchmark for incentive events.

The Asian Paints India Incentive Program exceeded expectations, achieving its goals of celebration, motivation, and cultural immersion while setting new standards for technical innovation and event production.

Attendees reported heightened emotional connection and brand loyalty, with highlights such as the holographic displays and immersive themed dinners creating buzz throughout the program.

Encore delivered logistical mastery; despite the geographical dispersion and demanding schedule, the event was executed flawlessly, showcasing Encore’s operational excellence.

The program had both economic and cultural impact, boosting local economies by showcasing the best of Queenstown, Auckland, and Sydney, enhancing their appeal as future travel destinations.

Asian Paints India’s leadership lauded Encore’s creativity, problem-solving, and attention to detail, solidifying their partnership for future initiatives.

 

Asian Paints expressed overwhelming satisfaction, commending the Encore team for exceeding expectations in creativity, execution, and the event’s lasting impact – truly living up to its ‘Unstoppable’ theme, stating:

“The incentive program designed and executed by Encore for our top-performing sales team was nothing short of extraordinary. Their ability to seamlessly coordinate such a complex, multi-city program across Australia and New Zealand was remarkable, and they brought our ‘Unstoppable’ theme to life in ways we never imagined.

From stunning holographic displays and breathtaking pyrotechnics to immersive themed evenings and culturally rich experiences, every element of the program reflected creativity, precision, and passion. The personalised touches, innovative use of technology, and flawless execution not only motivated our attendees but also strengthened their emotional connection to our brand.

Encore’s dedication to delivering excellence exceeded all expectations and has set a new benchmark for incentive events. We’re thrilled with the results and look forward to partnering with Encore for future initiatives!” – Amit Singh, Event Manager, Asian Paints

 

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Related:

• Asian Paints India Incentive Event 2017
• Honda Motorcycles India
• Turning your event into a brand experience

Encore delivering a high-impact event experience through tailored solutions, innovative design, and seamless execution.

The Brief

On October 4, 2024, Encore delivered a stunning production for the Melbourne Football Club’s Best and Fairest Awards at the CENTREPIECE Grand Hall. This event was part of a series of six curated for the AFL’s major event week, marking the first time these events were hosted at CENTREPIECE with Encore at the helm, placing high expectations for innovation and excellence.
With a focus on consistency, flexibility, and impactful design, Encore delivered a high-end experience tailored to each brand’s unique identity while maintaining budget efficiency.

The Solution

Encore’s challenge was to create a consistent event production solution for six AFL events, ensuring every event met the same exceptional standard while allowing individual events to showcase their unique branding. From the pre-function areas to the ballrooms, the production maintained a cohesive look, ensuring continuity and professionalism across all events.
For the Melbourne Football Club, Encore’s expertise in AV production shone through, delivering an event that kicked all the goals for the best-and-fairest experiences.

The stage design revolved around strategic use of LED screens, chosen for their flexibility, crystal-clear imagery, and dynamic content capabilities. The screens were configured to maximise visual impact while aligning with budget constraints, offering the ability to display individual or combined content seamlessly.

Encore’s design not only optimised stage space but also created a visually compelling setup that elevated the event’s atmosphere. The Melbourne Football Club’s multimedia team embraced the branding opportunities offered by the LED screens, producing cohesive content that flowed from the digital seating chart in the pre-function area to the stage backdrop in the ballroom. The result was a sophisticated and professional presentation that left a lasting impression.

A dramatic lighting design in the club’s iconic red and blue colors further enhanced the experience. Featuring over 150 R3 washes, 8 Ayrton Rivales, and 8 Axcors, alongside programmed strip lighting, the lighting scape complemented the LED visuals, creating a vibrant and immersive environment for attendees.

Encore faced a tight timeline of just three weeks to design and execute a flexible package solution for six events, each requiring a unique identity while maintaining a high standard of production. This challenge was compounded by the fact that it was the first time that Encore and the AFL businesses had delivered these events at CENTREPIECE.

Through expert collaboration and meticulous planning, Encore delivered a tailored solution that adapted to different event styles, including a cocktail party for the Brisbane Football Club.

The Result

Melbourne Football Club praised the AV production quality, particularly the impactful use of LED screens and lighting design. The cohesive and polished presentation reflected the club’s professionalism and elevated the event experience for the 1,000 attendees.

Encore’s delivery of the Melbourne Football Club’s Best and Fairest Awards showcased their ability to craft high-quality event solutions tailored to individual needs. By leveraging innovative stage design, strategic use of LED screens, and a commitment to consistency, Encore created a memorable and impactful experience that set a new standard for these events at CENTREPIECE.
As Encore continues to partner with AFL businesses, their dedication to excellence, adaptability, and creativity ensures every event is as unique as the teams and events they celebrate.

 

Rebirth of a Sydney Icon as Encore helps deliver glamorous Re-Opening of Sofitel Sydney Wentworth

 

The Sofitel Sydney Wentworth recently celebrated its grand re-opening after an extensive AUD 70 million refurbishment, marking a new era of French luxury while honouring Sydney’s local heritage.

The glamorous event, hosted by Gold Logie winner Larry Emdur, gathered Sydney’s elite, including French Ambassador Pierre-Andre Imbert, Lord Mayor Clover Moore AO, and TV personalities like Sonia Kruger, Melissa Doyle, and Kerri-Anne Kennerley, alongside tourism leaders and loyal guests.

As a major sponsor of the event, Encore played a pivotal role in ensuring the success of this momentous occasion by providing all the audio-visual elements and technical production expertise. The grand re-opening event was a spectacular affair, showcasing the hotel’s new amenities and services.

Among the highlights was the stunning projection of the Sofitel logo and “60 years” against the building’s façade complemented by uplighting and moving spotlights, creating a dynamic and celebratory and atmosphere that perfectly complemented the hotel’s sophisticated new look.

Katherine Pfahl, Senior Director of Venue Partnerships, Encore APAC, expressed her excitement about the event, stating,

“We are thrilled to partner with Sofitel and to have sponsored their grand re-opening. Our team worked tirelessly to ensure that every detail was perfect, and we are proud to have contributed to such a successful and memorable event.”

The grand re-opening also marked the hotel’s 60th Diamond Jubilee, adding an extra layer of significance to the celebration. First opened in 1966 by Qantas, the Sofitel Sydney Wentworth has long been a landmark of luxury in Sydney, having hosted an endless list of international celebrities and dignitaries over the decades. Among its notable guests are Princess Diana and Prince Charles (now King Charles), Queen Elizabeth II, Sophia Loren, Elton John, and Bill Gates.

With a revitalised look that honors its storied past, Sofitel Sydney Wentworth marks a significant comeback in Australia’s luxury hotel sector.

“This refurbishment is a celebration of our heritage and a reimagining for the future,” says Sofitel’s CEO – Maud Bailly.

The hotel’s strategic location in the heart of Sydney’s CBD, near the Harbour Bridge and Opera House, has made it a fashionable destination for both local and international guests. General Manager Sam Panetta and Sydney Lord Mayor Clover Moore AO, among others, reflected on the hotel’s rich history and sparkling future, reaffirming its position at the heart of Sydney’s vibrant social scene.

The recent refurbishment, led by architecture firm FK, embraced a ‘modern heritage’ approach, honoring the hotel’s post-war minimalist origins while incorporating contemporary design elements.

The renovation also included a revamp of the conference and event facilities. Lighting, presentation and staging technology have been upgraded by Encore across 15 event spaces and the 629-square-metre Wentworth Ballroom. Now equipped with state-of-the-art AV technology and one of Australia’s largest LED screens makes Sofitel Sydney Wentworth a premier destination for events and conferences.

The grand re-opening event featured a range of activities, including the introduction of new dining options through a partnership with House Made Hospitality. Guests enjoyed the culinary delights at Tilda and Bar Tilda, Delta Rue, and the Wentworth Bar, further enhancing the overall experience.

As a major sponsor, Encore’s dedication to excellence and attention to detail played a crucial role in the success of the Sofitel Sydney Wentworth’s grand re-opening. The event not only showcased the hotel’s stunning transformation but also highlighted Encore’s expertise in delivering exceptional audio-visual and technical production services for high profile launch events.