Sensory journey through the ‘Emerald City’ in Melbourne
Guests were dazzled by of one of the largest table projection experiences in Australia, when Encore designed and delivered a never-before-seen showcase event on behalf of Crown Towers for Virtuoso, a luxury tourism company.
Each year Virtuoso selects a destination to host their symposium and to sample the very best tourism opportunities in that city; in 2019 the chosen city was Melbourne. Crown also took this as an opportunity to launch their newest property Crown Sydney which will open in 2021.
Themed ‘Welcome to the Emerald City’, a play on Sydney’s nick name, every table had stunning, bespoke projections alternating throughout the evening. This was one of the largest table projection mapping projects in Australia ever completed, with a total of 55 individual table projections and an absolute stand-out of the event that had the guests enthralled.
The entire event was meticulously designed to ensure the guests were taken on a full sensory journey using clever event production, from the dancers in genuine ‘Wicked – The Musical’ costumes, to the Palladium Ballroom being drenched in emerald drapery, green and gold lights highlighting the extravagant details, such as iconic ruby red slippers hanging from chandeliers and the projected yellow-brick road that led to the main stage.
Feature entertainment included renowned Australian Soprano, Kerrie Anne Greenland, dressed in an authentic Glinda – the Good Witch outfit, who sung Australia’s entry into Eurovision 2019, ‘Zero Gravity’.
In the centre of the room four giant LED screens 4.8m x 2.4m, dubbed the ‘Crown Tower’, featured custom animations throughout the evening.
As each course unfolded, the food changed theme and the city skylines of Melbourne, Perth and then Sydney, were featured on the Crown Tower LED screen, lights were adjusted to create the ambiance of the city in focus and all 55 tables simultaneously came to life with individualised table projections. The projections contained animated clockwork, infinite emerald jewel clusters, art deco inspired designs – all spinning on each person’s plate.
Catrina Bennell, General Manager for Encore Victoria, believes this event is a defining moment for Encore highlighting the capability, expertise and full creative production the team can offer.
“This event was perfectly over the top and left everyone in awe with the full sensory experience it offered. Guests were amazed, constantly taking photos and videos of the night with sheer joy on their faces. It is definitely a night to remember and will travel back home with each of the guests,” says Ms Bennell.