Have you ever considered what impact the technical elements can have on the success of your event communication? Our National Trainer & Assessor Andrew discusses how event design and production can impact the success of your message delivery.
Have you ever considered what impact the technical elements can have on the success of your event communication? This diagram shows how all the production elements work together in an integrated way to deliver the best communication outcome for your event.
Audio delivers the emotion for an event. Imagine you are at an auction, where the auctioneer is yelling and speaking very fast. This conveys a sense of positive energy and excitement around the subject matter. On the other hand imagine, you are at a memorial service, where the speech is very slow and considered with long pauses in between words. This conveys a sense of sombre energy and reflection around the subject matter.
Vision provides the stimulation for an event. Imagine you are at staring at a still image such as a graph for a length of time. This provides very little audience engagement and your mind goes to sleep.
On the other hand, imagine you are watching a moving image such as a video, this will keep you engaged and alert as the imagery changes.
Lighting affects the mood for an event. Imagine you are in a theatre, where the performer is spotlighted using dark colours and lighting angled upwards casting long shadows. This conveys a sense loneliness or isolation around the subject matter. On the other hand imagine the performer is spotlighted with warm bright colours and lighting angled downwards. This will convey a sense of happiness and enjoyment around the subject matter.
By carefully utilising all three of the technical elements in unison, you will be able communicate with your audience through multiple levels of emotion, stimulation and mood.
Andrew Thorne is ANZPAC National Trainer & Assessor and drives our technical training programs at Staging Connections, including our Certificate III in Live Production, Theatre and Events program for new trainees.
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