Crown Melbourne host an annual Christmas extravaganza as part of its festive calendar of events. In 2017 they welcomed 600 guests to the “Christmas on Broadway” Saturday dinner and Sunday lunch events. As the long-standing in-house audio visual and event services provider at Crown Melbourne, Encore Event Technologies (formerly Staging Connections) are tasked every year with producing these events, with the aim of making each year bigger and better than the last!
Read on to find out how Encore transformed the Palladium at Crown into a Broadway Theatre in celebration of their annual Christmas event series.
The theme for 2017 was “Christmas on Broadway” and Encore were asked to transform the Palladium at Crown into a Broadway Theatre. Emphasis was to be placed on supporting the chosen entertainment throughout the event. All visuals were to be based on a classic Broadway musical look and feel, with a seasonal festive touch.
A complete event production solution
Sharing a decade-long partnership with Crown Melbourne, the Encore team had a unique approach to this event – Crown selected Broadway-themed entertainment and the Encore team designed the event around the entertainment; including themed design, event production, lighting, audio visual, and multimedia elements.
The technicalities of this event were distinctive, with an added challenge to execute each production for the lunch and dinner events one week apart. Encore created an incredible stage backdrop for the event using dual 20” screens with curved LED walls and a 14m LED wall in the middle, all controlled using Watchout software.
The immersive arrivals space welcomed guests along a 20m red carpet flanked by 20 x 1K lights – creating a tunnel of flashing ‘paparazzi’– leading towards an American skyline media wall with Broadway-themed playbills, search lights and a festoon-style Broadway sign.
A second 15m red carpet directed arrivals past classic, floor-to-ceiling red drapery, adorned by 3m tall towers with bright moving headlights. Guests walked into the venue space to see the main stage lit up with the Christmas on Broadway logos projected via gobos. Strobes, lighting, haze, video content, confetti cannons, flutter buckets and Christmas carols all came together to enhance the theme. Guests walked into the Palladium at Crown to see the main stage lit up with the Christmas on Broadway logos projected via gobos. Strobes, lighting, haze, video content, confetti cannons, flutter buckets and Christmas carols all came together to enhance the theme.
Entertainment was spaced throughout the event, and exciting giveaways and prizes were drawn. The entertainers were lit dramatically to create an exclusive rock concert feel, with camera crews shooting the live performance like a video clip; guests were up and dancing at their tables for hours!
Catrina Bennell, General Manager Victoria, Encore Event Technologies, shared afterwards, “The Crown and Encore teams work fantastically together to deliver these world-class events. We received wonderful feedback from Crown and their guests, who were thrilled with the outcome.”
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Successful events start with a conversation! If you're starting to plan your event or are looking to try something new, get in touch with our expert team before you lock down a venue and event concept so your event can benefit from our design ideas and production expertise. Encore specialise in the delivery of corporate events and will work with you every step of the way, so you have confidence your event will be the best it can be. Have an obligation-free chat with our team today by sending an online enquiry or by calling us at 1800 209 099.