Encore delivers The University of Sydney ’ s largest wave of graduation ceremonies in 2024
19 days. 56 ceremonies. 9,500 graduands. 18,000+ live stream attendees. 1 mammoth month for Encore.
The Brief
It is one of the most significant days in their lives. This is why The University of Sydney turned to trusted event production specialists, Encore, to deliver a memorable graduation ceremony for more than 9,500 graduands. This was to take place three times a day, over 19 days with full audio visual and production support and a live stream to thousands of attendees worldwide. With the right mix of equipment, skills, experience and people power, Encore was the perfect team for the challenge.
The Solution
The production solution was months in the making. Key elements in Encore’s solution were AV integration, redundancy contingencies, production quality and prioritising crew wellbeing.
Being able to integrate with and control the venue’s in-house AV system was critical to the event’s success. This enabled Encore’s crew to not only manage the in-room audio and vision, but to also successfully capture and feed into the live stream which was hosted on the University’s main website.
With experience comes the knowledge to back up and back up again. This is why Encore’s team allowed for several contingencies to ensure each event over the 30 days would go on no matter what happened. This included facilitating internet connection with a dedicated PEP-Link in place to avoid any disruption to the live stream. With attendees live streaming each ceremony this was a critical piece in the solution.
One of the defining features in Encore’s production solution was the camera craftsmanship. Encore’s goal was to deliver a solution that went beyond simply capturing the day’s events, to anticipating moments that tell the story.
Encore’s Key Account Manager for the event, Dan Armstrong, described how experience can transform the production quality.
“Having a deeper understanding of the script notes and the flow of the graduation lets you know where there will be opportunities to bring a different perspective visually to the in- room attendee. This goes without saying, this becomes even more important for those watching online.
“It’s the layering of camera angles, capturing the right reactions at the right time for the right amount of time, without losing sense of what is still happening live in the room,” said Mr Armstrong.
A final and hugely important part of Encore’s solution was maintaining crew wellbeing. For an event of this magnitude, with back-to-back ceremonies over 30 days, fatigue management plans were critical to the solution. Overlooking this element can have devastating effects and which is why Encore places wellbeing as one of their highest production priorities.
The Result
Each ceremony over the 30 days was delivered seamlessly, both in-room and online. More than 9,500 people tuned in to watch the live stream from more than 10 countries around the world. With talks already underway for the next wave of ceremonies, it’s clear Encore’s production solution was a success.
“Encore has supported The University of Sydney graduation ceremony events since 2021, supporting ~100 ceremonies for ~12,000 graduates annually. Encore currently provides infrastructure, lighting, filming, audio, and a live stream platform for graduation ceremony events. Onsite broadcasting services were also utilised during covid19 restrictions. Since 2021, the Graduations Team have worked with Encore to research and implement options to improve the event delivery and graduate experience.”
– Jerry Wu, Senior Administration Officer, The University of Sydney
The 2024 Helloworld Travel OMC Conference wrapped up in true Aussie style in Sydney, with over 550 attendees soaking in the vibrant atmosphere. Hosted at the Hyatt Regency during the days and the Overseas Passenger Terminal for a dazzling gala dinner, this event was a testament to the thriving travel industry Down Under.
Encore was engaged to transform the venues into an engaging experience for attendees through tailored creative design, audio-visual and lighting solutions.
Held by day at the Hyatt Regency, the conference was not short on exciting nighttime activity with a Welcome event on the harbour aboard Starship Sydney that kicked off the conference with style as delegates enjoyed not only breathtaking harbour views but an amazing fireworks display!
The theme, “A World of Opportunity,” echoed throughout the event, with speakers like Qantas CEO Vanessa Hudson, swimming legend Grant Hackett, and motivational guru Ben Crowe inspiring optimism for the future.
Throughout the conference, owner-managers shared insights on the importance of passion, customer care, and industry relationships, proving that despite evolving trends and technology, the heart of travel remains unchanged.
Networking lounges buzzed with excitement as suppliers showcased their offerings, with Viva Holidays celebrating their 50th anniversary in style. Glittering attire was a must for their spirited “Sale of the (Half) Century” game, adding a touch of glamour to the affair.
The grand finale came with the Gala Dinner, sponsored by Qantas, where the Overseas Passenger Terminal was transformed by Encore into an exclusive haven.
As guests arrived at the Overseas Passenger Terminal they were greeted with a red carpet experience and a striking neon archway leading into the exclusive networking area. Uplighting on the luxe curtain draped partition created a warm mood-lit ambience while custom GOBOs projected Qantas and Helloworld Travel branding.
The Qantas Australian Girls Choir kicked off the evening, with a stirring rendition of ‘I Still Call Australia Home’, setting the stage for a night of celebration and surprises.
On the stage itself, sat a large LED wall visually separated into three panels by two columns of shimmering sequin tiles creating a stunning artistic effect. The room and stage lighting was further enhanced by LED tubes being suspended from the ceiling – a stunning effect and perfect complement to the Gala’s ‘light up the night’ theme.
As the night unfolded, attendees learned that Vancouver would host OMC 2025, igniting anticipation for another year of networking and exploration.
After the meal the dance floor beckoned as delegates enjoyed live music from Big City Beat and danced the night away.
As the conference drew to a close, attendees departed with a renewed sense of inspiration and camaraderie, ready to seize the countless opportunities that lie ahead in the ever-evolving world of travel.
Sarah Gerrand, GM Partnerships and Events, at Helloworld Travel was delighted with the event commenting,
“Encore exceeded all expectations with the execution of the 2024 Helloworld OMC Conference in Sydney. From the seamless delivery of our conference at the Hyatt Regency Sydney to the stunning Gala Dinner at the Overseas Passenger Terminal, every detail was meticulously crafted. Their creative design, audio-visual expertise, and lighting solutions were amazing, perfectly reflecting the conference theme, ‘A World of Opportunity.’ Encore’s dedication ensured a memorable experience, leaving attendees inspired and charged for the future.”
The Brief
Encore was engaged by, Mumbai based, BOI Media and Entertainment working with ICICI Prudential Life, to create a prestigious gala dinner for the ICICI Prudential Life 20th Starclub Incentive Conference. A five-day event celebrating the company’s top performers.
ICICI Prudential Life were offering a once in a lifetime opportunity to nearly 800 participants to be flown from India to Melbourne for the occasion.
The scale and prestige of this annual event is legendary and incentivises employees to strive for an invitation to the next trip. This trip however had been delayed since 2019 and would be the first since Covid and be among the first major events for the Encore team post-Covid.
One more important detail, Encore was now operating in a new world with higher wages and high inflation; so, the solution needed to be carefully thought through to deliver on the original concept without adding financial pressure.
The Solution
With India being a cricket-loving nation, BOI requested the theme for the Gala Dinner to be ‘Master Blasters’.
Through the use of kinetic lights, a 22m wide curved screen, table projections and extensive room lighting, the Grand Palladium room at Crown Melbourne gradually transformed and transported the audience to the grounds of the MCG.
Entertainers and chefs were specially flown in from India to add to the atmosphere and authenticity of the evening.
The Encore team found clever alternative solutions to reduce costs without reducing the impact. The team also leveraged their strong relationships with suppliers to deliver the project on budget but with no compromise on quality.
The Result
As soon as guests walked the red carpet into the Grand Palladium their jaws dropped.
The impact of the Gala Dinner was as dramatic and memorable as it was symbolic. It encompassed a cultural vibe for the Indian delegation and recognition of what Melbourne stands for as an international conference city.
Encore overcame monumental challenges to deliver an event that exceeded the high client expectations and was highly successfully for all stakeholders.
A magnificent result was delivered by Encore for BOI and ICICI Prudential Life; the team were back to black and gig fit!
Long-term client of over 20 year, the Humpty Dumpty Foundation approach Encore to again deliver their annual Balmoral Burn Sponsors Dinner. This year was to be particularly special as it was the 20th anniversary of the event. The Balmoral Burn is a gruelling 420m run up Awaba Steet in Mosman, one of the steepest hills in Sydney, where corporates, schools and individuals taking part to raise money for the Foundation.
The Sponsors’ event was attended by patrons including Ray Martin, Jane Fleming and Rugby legend Phil Kearns who came up with the concept 20 years ago.
For this year’s event the brief was to transform a unique space like a marquee on the beach into a gala atmosphere, bringing in warmth and light through every aspect. Working with Humpty partners Ted and Co, the enchanting atmosphere began outside, where the technical team created lighting effects to illuminate the pathways toward the marquee and into the main room. On entering the room main the marquee roof was illuminated by decorative gobos. Event branding was showcased with high impact using Encore’s Pixel Totems displaying imagery from previous events. To further enhance branding behind the main stage, a large 3.6m wide by 3m high digital banner was erected between the Scenic Panels to display Humpty’s Balmoral Burn graphics. Warm amber strip lighting was used to cast a beautiful glow over the beachfront, which was visible through the clear marquee wall. A nice effect to add depth to the event design.
Screens were set up all around the room and displayed video showcases of Humpty’s great which raises funds for much needed medical equipment for sick children in hospitals across Australia. Beautiful lighting again illuminated the space creating a gala atmosphere. Beautiful Scenic Panels frame the stage, while tables were decorated by stunning centrepieces by Ted and Co which complemented the event design perfectly.
Encore’s National Sales Director, Michael Magafa commented on the event,
“Each year the team strives to come up with a new, creative for this worthwhile event and this was no exception. The result was an inspiring, emotional and rewarding celebration for this fantastic cause. The team always approach this event with excitement and strive to do something new and creative each year. We excel with our experience. We know the event intimately and it is the small details that ensure everything goes to plan,” said Michael.
Claire Reaney, from the Humpty Dumpty Foundation was delighted with this year’s event,
“We always look forward to our annual Sponsor Dinner as it’s our opportunity to acknowledge our supporters. The Encore team always come up with new and creative ways to make the event memorable.”