Volkswagen Dealer of the Year Awards 2025
Volkswagen Dealer of the Year Awards 2025 at Doltone House Jones Bay Wharf
The Volkswagen Dealer of the Year Awards 2025 was a spectacular event that brought together all Volkswagen dealers in Australia to recognise the best of the best dealers in their network. This annual event is crucial for Volkswagen as it aims to build relationships with dealers across the network, essential, for their business in Australia. The primary objective of the event was to crown the dealer of the year for Volkswagen Australia, creating an atmosphere of celebration with cutting-edge technology, impressive lighting, and a vibrant party atmosphere.
The event was held at Doltone House’s iconic Jones Bay Wharf, a venue that provided a stunning backdrop for the evening’s festivities. Guests arrived at the ground level, greeted by new Volkswagen vehicles illuminated with lights both underneath and inside the cars, creating an impressive first impression. From there, guests took lifts or stairs to the Heritage Wharf, where they were welcomed with drinks and a media wall featuring Volkswagen logos, perfect for photo opportunities and enhancing the event’s branding.
Conference Setup
The daytime meeting featured a two-hour networking session and business presentation for delegates. Volkswagen’s latest electric vehicle models were showcased on a 22-metre satin-finished runway floor, enhanced by a waveform architectural lighting design. Suspended LED tube lights elegantly traced the contours and profiles of the vehicle lineup. The main stage was anchored by a captivating 7-metre-wide LED screen, seamlessly integrated with the striking architectural lighting that unified the entire space. Additionally, a custom-built U-shaped stage, sleekly clad in black, elevated the immersive experience – fully engaging attendees in the presentation.
Awards Ceremony
The awards ceremony featured a custom-built U-shaped stage with black cladding and LED strips on the steps. This design was intended to facilitate the flow of the awards presentation and accommodate the string octet on stage.
The stunning event was a visual masterpiece. The main stage comprised a giant LED screen with beautiful multimedia content of glass and mirrors. This theme continued with the team creating a frame for the main stage with 2m, vertical LED tubes complementing the screen content by continuing the mirror feel.
Production of the lavish event required precision coordination, including working with an external designer for the lighting installation, and managing the logistical challenges of setting up the event at Doltone House. Rehearsals were conducted to ensure the awards presentation was perfectly timed. Due to the constraints of this historic building, the team had to get creative with the rigging, devising custom solutions that allowed the team to hang most of the stage design safely and securely within the existing structure without compromising its integrity.
Special Performances
A highlight of the evening was a special performance by an electric cellist who played a remastered version of AC/DC’s “Thunderstruck” accompanied by a mesmerising light show and
onscreen animation. This performance received great feedback from Volkswagen attendees, adding excitement and energy to the event.
Client Feedback
The event received positive feedback from the client, who praised the team for their exceptional work. Lizzie Collis, Executive Producer for the VW event commented,
“I am writing to express my deepest gratitude for your exceptional contribution on the Volkswagen National Dealer Business Meeting and Dealer of the Year event at Doltone House yesterday. What you delivered wasn’t just production and technical support – it was a masterpiece of flawless execution that has set a new benchmark for VW events.
Your dedication and attention to detail over the past eight weeks, has been nothing short of remarkable. From the moment we shared our designs with you, through to final delivery, your collaborative approach and enthusiasm in developing and implementing our shared vision, demonstrated the highest level of professionalism.”
Conclusion
The Volkswagen Dealer of the Year Awards 2025 was a resounding success, showcasing the importance of meticulous planning, innovative design, and seamless execution. The event not only celebrated the achievements of Volkswagen dealers but also reinforced the strong partnership between Volkswagen and the event team. The positive feedback from Volkswagen and the memorable experiences created for the attendees underscore the event’s success and set a new benchmark for future Volkswagen events.
