Encore delivers on-brand, high-impact event for OurFutures Institute at Chau Chak Wing Museum
Client Objective
The OurFutures Institute aimed to deliver a high-impact launch event focused on vaping prevention education for high-school students across Australia. The event was hosted at the prestigious Chau Chak Wing Museum at the University of Sydney, and the client sought a polished, unique, on-brand experience that would resonate with both students, educators and sector leaders .
Event Execution
Encore was entrusted with the end-to-end service delivery of the event and produced a bespoke design that embraced and adhered to the client’s brand guidelines. This creative solution included on-brand coloured carpets, graphic treated lectern and coffee cart decals, and a striking abstract sculpture made from sustainable materials and curated furniture selection that was reflective of the architectural design of the Chau Chak Wing Museum. All elements aligned with the Institute’s values of modern, fresh, innovative and high-impact.
Technical production was executed with precision. Wireless LED uplighting in brand colours created a vibrant atmosphere, while discreet speaker placement and meticulous cable management ensured compliance with venue requirements and maintained visual aesthetic. Encore managed all audio-visual elements seamlessly, including background music, speaker announcements, and live performances; ensuring smooth transitions and a cohesive ambience throughout the event.
To support post-event marketing, a professional videographer was commissioned to capture key moments such as guest arrivals, panel discussions, and performances. All video footage was provided to the client’s digital marketing team for future use.
Event Impact
The launch welcomed over 100 attendees, including representatives from government and academia. The program featured a media conference, breakfast, panel discussion, and a moving student choir performance. The event was widely praised for its attention to detail and seamless execution, reflecting the client’s vision and values.
Client Testimonial
Maia Murray, Head of Marketing at the Our Futures Institute, shared her appreciation for the event execution, stating:
“You were incredible to work with, so professional, responsive, and calm! You made the whole thing feel effortless on the day. Everything ran so smoothly, and it really allowed us to focus on the guests and enjoying the moment. We’re so grateful for your expertise and the way you brought everything together.”
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Photography credit: James Morgan @jamesmorganphoto
