ICICI Prudential Life Case Study

Client: BOI Media / ICIC Prudential Life
Venue: Crown Melbourne, Melbourne
Date: September 2022

The Brief

Encore was engaged by, Mumbai based, BOI Media and Entertainment working with ICICI Prudential Life, to create a prestigious gala dinner for the ICICI Prudential Life 20th Starclub Incentive Conference. A five-day event celebrating the company’s top performers.

ICICI Prudential Life were offering a once in a lifetime opportunity to nearly 800 participants to be flown from India to Melbourne for the occasion.

The scale and prestige of this annual event is legendary and incentivises employees to strive for an invitation to the next trip. This trip however had been delayed since 2019 and would be the first since Covid and be among the first major events for the Encore team post-Covid.

One more important detail, Encore was now operating in a new world with higher wages and high inflation; so, the solution needed to be carefully thought through to deliver on the original concept without adding financial pressure.


The Solution

With India being a cricket-loving nation, BOI requested the theme for the Gala Dinner to be ‘Master Blasters’.

Through the use of kinetic lights, a 22m wide curved screen, table projections and extensive room lighting, the Grand Palladium room at Crown Melbourne gradually transformed and transported the audience to the grounds of the MCG.

Entertainers and chefs were specially flown in from India to add to the atmosphere and authenticity of the evening.

The Encore team found clever alternative solutions to reduce costs without reducing the impact. The team also leveraged their strong relationships with suppliers to deliver the project on budget but with no compromise on quality.


The Result

As soon as guests walked the red carpet into the Grand Palladium their jaws dropped.

The impact of the Gala Dinner was as dramatic and memorable as it was symbolic. It encompassed a cultural vibe for the Indian delegation and recognition of what Melbourne stands for as an international conference city.

Encore overcame monumental challenges to deliver an event that exceeded the high client expectations and was highly successfully for all stakeholders.

A magnificent result was delivered by Encore for BOI and ICICI Prudential Life; the team were back to black and gig fit!