Transforming Amway China’s Leadership Seminar into a Thrilling New Zealand Odyssey

Client: Amway China
Venue: Viaduct Events Centre, Auckland | Queenstown Ice Arena, New Zealand
Date: December 2023

Encore Event Technologies APAC orchestrated an unparalleled experience for 10,000 Chinese visitors during the 2023 Amway China Leadership Seminar in New Zealand. 

This article highlights how Encore’s innovative approach to event creative, technology and production set a new industry benchmark, delivering an unforgettable journey that combined technological wizardry with cultural immersion.

The challenge

Over two months, 10,000 delegates were flown in 12 waves to New Zealand for the seminar, showcasing Amway’s commitment to recognising top performers. The program featured a series of events and excursions across Auckland and Queenstown, rewarding excellence and fostering brand allegiance among attendees.

Creative inspiration

The superscale events which took up more than 6,000 work hours included 155sqm LED screens, fifteen 20k projectors, 80 table projectors, eight curved screen projectors, four floor projectors, six semi-trailers hauling equipment and even an ice rink.

The concluding gala events held at the Viaduct Events Centre in Auckland and then the second streams at the Queenstown Ice Arena for the event highlight of the trip, treated guests to a spectacular night full of creative, technological wizardry and heart pumping entertainment.

Technological innovation

Encore’s technical expertise was showcased through the utilisation of cutting-edge equipment, including the L-Acoustics L2D Loudspeakers, setting a new standard in audio delivery. The event boasted superscale setups, including LED screens, projectors, and specialised effects, creating an immersive environment that captivated guests.

Production excellence

Managing the logistics of such a large-scale event was a significant undertaking for Encore, requiring meticulous planning and coordination. The production team dedicated over 6,000 work hours to ensure seamless execution, from rigging to immersive screen content creation.

Economic impact

Beyond its experiential success, the seminar had a substantial economic impact, generating an estimated NZ $40 million for the local economy. Encore’s collaboration with Auckland Convention Group and Queenstown Convention Bureau facilitated pre-event activities and accommodation arrangements, maximising the delegate experience.

Cultural celebration

The gala dinners held at the Viaduct Events Centre in Auckland and Queenstown Ice Arena were the highlight of the seminar, showcasing Aotearoa New Zealand’s culture and spirit. Encore’s creative approach incorporated lighting, sound, and visual elements to celebrate contemporary Māori culture, leaving a lasting impression on attendees.

The result

Encore’s involvement in the Amway China Leadership Seminar exemplifies the transformative power of business events. By seamlessly blending technological innovation with cultural celebration, Encore created an experience that transcended traditional event boundaries, leaving a lasting impact on attendees and the host communities alike.