Client: Tourism Australia
Where: Grand Hyatt Melbourne
For nearly a decade, Encore have had the pleasure of working with Tourism Accommodation Australia (VIC) to deliver their annual awards. As with every year, the brief is to deliver a totally new and immersive experience, and this year's theme gave Encore the permission to deliver just that. Nearly 500 esteemed guests, nominees and representatives from Victoria's finest accommodation hotels attended the awards night at Grand Hyatt Melbourne in late June. Driven by the night's entertainment Encore were engaged to design an evening to emulate the experience of attending the theatre. Taking a fresh approach to a 'theatre' themed stage set, Encore chose to incorporate both the back and front of house of a theatre as a homage to those in the room. Looking not only at the glitz and glamour, but all the hard working people behind the scenes.
From the client,
"I want to extend a big thank you to Encore for all your help and dedication on our TAA (Vic) Awards.
Your flexibility with last minute changes, and an ever changing event brief, all the video content – I know it was a lot to ask, and you really made the whole process so easy and flawless come the event night.
Thank you. We look forward to next year!"
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