Hawks Season Launch 2019

Client: Hawthorn Football Club

Where: Melbourne Cricket Ground

Encore produced the Hawthorn Football Club 2019 Season Launch which saw the AFL team receive their official guernsey for the season in front of VIPs, including Club President The Hon Jeff Kennett, coaches, fans and media.

This year the Club wanted to create a new event design to the previous year and the team rose to the challenge providing a creative solution. Encore's render to reality services played a huge part in helping bring the vision to life which you can see the attention to detail in this album.

The team carefully planned the stage setup as it had to be the focal point of the room and be big enough to host all the players at once. The team created lifelike renders of the room design from various angles so that the client could precisely imagine their vision for the event. The stage set was created facing the corners, rather than along the straight wall of the room for a dynamic room look.

The team used a range of audio visual solutions at the MCG designing a tower formation of LEDs for a sharp and effective look. The set featured the Harlequin design 3D Scenic Panels which worked well to Hawks’ branding; the lighting colours were set to the gold Hawthorn colours – basking the room in the brand.

The Encore team worked together with the Hawthorn Digital Manager to develop content which showcased footage of the players filmed during pre-season. This was overlayed by the branding and colour schemes of the season. The result was a powerful presentation that was dynamic and struck an emotional chord generating excitement for the upcoming season.

With only a week to design, produce and deliver this event, the Encore team worked fast to deliver their vision for the event. The result was a sophisticated set-up, seamless delivery and the Hawthorn team were completely delighted seeing their Hawks’ brand come to life.

“ A massive thank you for all the work you did for our epic AV at Season Launch. There have been so many comments about how good it looked and what an impact it made! You are clearly very passionate about your work and more so in getting the best outcome for your clients, so we are very grateful!”