Apr 12 2024

Leveraging AV to 
create soundscapes of engagement

Step into a realm where sound isn’t just heard—it’s felt. From heart-pounding effects to finely tuned audio, discover the art of sculpting emotions through sound. Just think about it: the crackle of thunder in a movie sends shivers down your spine, while a nostalgic melody instantly whisks you away to cherished memories. Sound isn’t just background noise; it’s the heartbeat of engagement.

Yet, when the sonic landscape falls flat, so does the entire experience. According to the National Institutes of Health, sound isn’t just processed by our ears—it ignites our emotions, sparks our memories, and even prompts physical reactions.

That’s why crafting a symphony of audio elements, from carefully curated music to crisp audiovisual cues, is the secret sauce to a truly unforgettable event.

Let’s dive into the realm of sonic sorcery and explore how harnessing the power of sound can transform your event from ordinary to extraordinary.

Traditional sonic tools and technologies _ Encore

Traditional sonic tools and technologies

In a world where one in six Australians grapple with hearing loss, ensuring crystal-clear audio isn’t just a nicety—it’s a necessity.

Traditional sonic tools form the backbone of your auditory arsenal, ensuring every word spoken reverberates with clarity and impact. From robust speakers to precision-engineered microphones, every component plays a crucial role in orchestrating the perfect auditory experience.

But it doesn’t stop there.

Embracing inclusivity means going beyond the basics. Closed captioning bridges the gap for those with hearing impairments, while simultaneous translation opens doors for international attendees, breaking down language barriers with seamless precision.

In the realm of sonic mastery, every note matters. So, let’s tune into the symphony of possibilities and orchestrate an event that resonates long after the final curtain call.

Setting the mood with music

Crowd of fans cheering at open-air music festival

Music sets audience expectations and influences their mood. For example, playing ambient jazz can help attendees relax before you discuss difficult topics. If you’ve had people sitting in meetings all day, dance music can boost their mood and get them excited for evening activities. 

For any public event, music played needs to be properly licensed. Your pro subscription to a streaming service won’t protect you or your organization from liability if you’re caught playing a personal playlist. 

One solution is Encore Music. It offers hundreds of curated tracks and playlists and properly licensed music playlists for commercial background music use. It also offers a royalty-free music solution with more than 100,000 tracks, sound effects, and loops for events and stings that you can edit and use for videos, motion graphics, and walk-in/walk-out music.

Spatial audio technology


Spatial audio technology creates a three-dimensional soundscape, enveloping listeners in a more immersive experience. By strategically placing speakers around an event venue and using advanced audio processing techniques, spatial audio technology enhances the perception of sound direction and distance, mimicking how we hear in the real world. This can be particularly effective in large event spaces, allowing attendees to feel more connected to the content and creating a more engaging atmosphere overall.

Canberra National Convention Centre Australian Defense Industry Awards_2023_1 600x400

Haptic feedback systems and interactive sound installations


Beyond traditional auditory experiences, haptic feedback systems add a tactile dimension to sound, allowing attendees to feel vibrations or physical sensations synchronized with audio cues. Interactive sound installations take this concept further by inviting attendees to physically engage with sound-producing elements, such as sensors triggering musical notes or environmental sounds based on movement or touch. These innovations offer a multisensory approach to event engagement, appealing to both auditory and tactile senses, and fostering deeper connections between attendees and the event environment.

Tourism companies have effectively utilized this approach at exhibitions, where delegates sit in pod-shaped chairs with VR goggles, guiding them on visual journeys to various tourist destinations. Multiple speakers positioned around the interior of the pod craft 3D soundscapes, providing a truly immersive audio experience. In relevant segments of the journey, such as simulating a rollercoaster ride, the pod vibrates to replicate the sensation of ascending and descending, adding to the realism of the experience.

Combining sound with other senses to create more inclusive events

Catchbox - throwable microphone

Some audio technologies engage the sense of touch as well as hearing. One such tech tool is a throwable microphone, called a Catchbox. Audience members can toss the Catchbox to each other instead of waiting for mic runners to reach them. Because people don’t have to move from their seat to be heard, it also makes it easier for people with physical disabilities or more introverted dispositions to join in the conversation.

Where will your soundscape take you?

In the symphony of event planning, high-quality sound stands as a cornerstone, holding the power to captivate, connect, and elevate every moment. Partnering with seasoned audio technicians isn’t just a luxury—it’s a necessity. With their expertise, your event transforms into a masterpiece of auditory excellence, where every presenter’s voice resonates and every attendee’s experience is enriched.
But the benefits don’t stop there. A skilled audio partner doesn’t just ensure clarity; they infuse your event with creativity and innovation, leveraging directional sound and dynamic music cues to captivate audiences in unexpected ways. 
Sound has a remarkable ability to transport you to different places, evoke emotions, and create vivid mental imagery, effectively taking you on a journey without you ever leaving your seat.

Related: How to get the best sound at your event

Benefits of partnering with experienced audio partners - Encore

Like the sound of an immersive audio experience for your event? Connect with the audio experts at Encore today



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