Amp up your events career with a global production powerhouse.

Encore are a global event technologies company that specialises in virtual, in-person and hybrid events that connect and inspire. At Encore we believe in creating memorable event experiences that engage and transform organisations by serving as an invaluable partner on our customers’ journey to success. Key to that success is finding the right people to lead our sales team as Sales Director. 

The Opportunity: Sales Director

Reporting to the Commercial Director APAC, the National Sales Director at Encore Event Technologies APAC is a crucial leadership role responsible for driving profitable growth and overseeing our team of national Key Account Managers. This position requires a strategic thinker with a proven track record in sales leadership and deep industry knowledge.


  • New Business: Identify and win new business opportunities and support major bid development
  • Sales Strategy: Develop and execute a strategic sales plan to achieve revenue and profit targets through direct customer interactions and managed accounts.
  • Team Leadership: Lead, coach, and mentor a team of Key Account Managers, fostering a culture of collaboration and excellence.
    Client Relationship Management: Cultivate and maintain strong relationships with key customers and stakeholders to ensure satisfaction and loyalty.
  • Market Analysis: Stay informed about industry trends, market changes, and competitor activities to identify opportunities and challenges.
    Budget Oversight: Collaborate with Commercial Director to manage and optimize sales budgets for cost-effective and profitable operations.
  • Reporting and Analysis: Develop and maintain sales reporting systems to track progress and make data-driven decisions.
  • Contract Negotiation: Lead negotiations with key clients and partners to secure profitable agreements aligned with company goals.
  • Cross-Functional Collaboration: Collaborate with other departments, such as operations, marketing, and technical teams, to ensure seamless execution of customer solutions.
  • Compliance: Ensure the sales team adheres to company policies, industry regulations, and ethical standards.

What we're looking for in our Sales Director

  • Bachelor’s degree in business, marketing, or a related field (Master’s degree preferred).
  • Proven track record in sales leadership, particularly in the audiovisual and event technology industry.
  • Strong interpersonal and communication skills.
  • Exceptional analytical and problem-solving abilities.
  • Demonstrated ability to meet and exceed sales targets.
  • Leadership experience, including managing and developing a high-performing sales team.
  • Strategic thinking and creative problem-solving skills.
  • Proficiency in using sales management and reporting tools.
  • Willingness to travel as necessary to meet client and team needs.

What we can offer you and why you'll love the Encore team

  • No day is the same but every day is rewarding! We work in the exciting world of events. Every event presents its own set of unique thrills and challenges, charging our teams to be creative yet pragmatic every day.
  • We turn ordinary events into extraordinary experiences: It’s our passion for creating unforgettable experiences
  • We cultivate great culture! At Encore Event Technologies we grow teams that are seriously fun.
  • You will be an integral part to the business and as such, will be in a position to showcase your passion for our events.
  • Be a part of our mission to bring people together, facilitate ideas and build relationships for our customers’ and enjoy all the perks that we offer:
  • “Great Place To Work” certification, ensuring a supportive and engaging work environment
  • Diversity, equity, and inclusion programs that foster a welcoming and inclusive workplace for all
  • Wellness initiatives to prioritise your physical and mental well-being
  • Ample opportunities for career progression and professional growth
  • Commitment to sustainability initiatives, contributing to a greener future
  • Salary packaging options

If you’re an events person ready to join a dynamic events company, then apply for a role or send your CV and a cover letter to

Certified as a Great Place to Work®

Encore has been officially certified as a Great Place To Work® in Australia, Austria, Canada, Mexico, New Zealand, UAE and the U.S. Great Place to Work are the global authority on workplace culture and Certification recognises employers who create an outstanding employee experience.

We surveyed all of our team members across the globe about their experience working at Encore followed by a short questionnaire about our workforce. Both our team members’ feedback and workforce questionnaire were independently analysed to determine our score which provides job seekers with a true insight into our great company culture direct from those who create it.

Encore Great Place to Work 7 countries_23-24

Current Opportunities for Sales Director

National Sales Director – Sydney (Full Time)

Related Job Roles / Opportunities

If you’re an events person ready to join a dynamic events company, then send apply now below or send your CV and a cover letter to

Play Video about Encore team in action - Encore events that transform


Our mantra is to turn every event into an extraordinary experience. If you believe you can help us do just that, apply today.