Encore produce nature inspired Leadership Seminar for 6,000 guests in Cairns for Amway China

Seven waves of guests treated to an event spectacular in far North Queensland

Amway China returned to Australia for the sixth time with more than 6,000 guests for their annual 2019 Leadership Seminar, this time held in Cairns. Seven waves of guests attended the 4-day seminar and incentive program between 21 March – 15 April. Designed and organised by Encore Event Technologies, the business sessions and concluding Gala Program treated guests to a spectacular experience including a special blended reality sequence created using layered multimedia, holographics and choreographed robotics show with a live performer.


The 'Rainforest to Reef' themed Gala Program was a highlight for the destination incentive, allowing Encore to design four totally bespoke immersive experiences - Rainforest, Beach, Reef and River - using creative technical production. Each environment was themed using a gigantic 270-degree screen that wrapped around the inside of the venue, table-styling which incorporated lighting design, customised soundscapes and roaming performers. Within each of the four environments was a key performance sequence that brought it to life. 

The opening 'Rainforest' environment concluded with a spectacular thunder and lightning performance by the edgy Million Volt Man - one of the most extreme live performances that involves stunts using a high-voltage Tesla coil. 


This then transitioned beautifully into the second environment 'Beach' which included an artistic Fabric Ballet performance featuring 18 DMX controlled fans with beautifully choreographed dancing and costuming designed by the talented Katie Kermond. The third sequence 'Reef' featured an entertaining game simulation of an underwater treasure hunt made possible using a range of AV techniques, collectively referred to as blended reality. The journey saw a live performer participate in the underwater adventure using layered multimedia with a holographic mesh screen, LEDs, and choreographed robotics show. 


A major highlight of the Gala was the performance in the 'River' sequence - the final environment for the evening's journey. The ‘Fish Medley’ act included a singing and dancing animated multimedia fish on computer controlled Robotic LED screens that moved with the music. Custom designed tropical reef inspired centrepieces decorated each table, each individually lit with both intelligent pin-spotting and wireless DMX battery powered lighting for every table. 


In addition, at the completion of the four performance segments, delegates were treated to an amazing high energy performance by The Voice China star Uni Yeh performing with a live band and a team of local dancers. Encore also supplied delegates with fun, luminous head dresses so they could feel part of the theming for the event.


“The guests were blown away by the 270-degree multimedia projection, holographic projection and synchronized robotics. The creative event design was matched with cutting-edge use of technology to create an amazing experience for guests,” said Encore’s Show Producer, Andrew MacColl.

Amway chose to enhance the attendee experience by selecting a new and unusual venue for the event and the newly constructed wing of the Australian Artillery and Armoury Museum (AAAM) was perfect for both the Gala Dinner and Business Sessions. The venue is the largest military vehicle museum on the southern hemisphere. The delegates were treated to a specially created Tank Show in the parklands behind the museum featuring some of the best of these rare and historical vehicles, including dramatic gun blasts and explosions created with pyrotechnics.


However, this unique venue presented major challenges as an event venue; it came without rated rigging points, three-phase power, guest Wi-Fi facilities nor air-conditioning.

“Working in such a unique venue had its challenges, but also many benefits in that it allowed our team the opportunity to maximise their creativity to bring to life a blank canvas. Special Event Director, John Schryver designed a truly unique and immersive experience which will undoubtedly be remembered long after the event. The team bought his design to life and delivered the series of events flawlessly,” said Mr MacColl.

Tony Chamberlain, Managing Director, Encore, said it was an honour to work with Amway China again especially in such an iconic and unique Australian location.

“The team have been engaged in meticulous planning for months after winning the bid to manage this event. On-site we managed 20 days of install and rehearsals. Then the team delivered both Business Sessions and the Gala Dinner for each of the seven waves.

“Our goal was to create an event that showcased the beauty of Far North Queensland while also demonstrating what is possible for a creative business event. Our talented team achieved all this and more, in a challenging venue. This event will go down in Encore history as one of the best,” said Mr Chamberlain.


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About Encore Event Technologies

Encore Event Technologies is a leading global provider of audio visual, event technology and production services at over 460 hotels, resorts and convention centres worldwide. With roots in staging and production services, Encore delivers comprehensive and innovative audio visual and staging services that cater to the unique needs of hotels, hotel-casinos and resorts across North America, including Mexico, and throughout the Asia-Pacific region, and is the premier one-stop shop for event planning, design and staging and production services.


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