Client: Challenge (Women for Challenge)
Where: Palladium at Crown
The 1,600-person event called Diamonds Are A Girl’s Best Friend is now in its 19th year and was held at Crown Palladium. It is presented by the Women for Challenge Committee and Bed Bath N’ Table. The 2019 theme, Let’s Fiesta, incorporated bright colours, a fun atmosphere and big personalities. The event saw the Encore team supporting an all-female event by incorporating colourful paper flowers made by mothers and their children living with cancer into beautiful centrepieces. It was a small touch that told a significant story.
Catrina Bennell, General Manager Victoria, Encore said the centrepieces are just one piece in a large event that shared the important journey of families who have a child with cancer. “We wanted to create an event where potential donors and sponsors are inspired to give money to support this important charity.
“When the event manager for Challenge, Jane Rainey asked us if we could include the flowers made by the children and their families, we thought this would be a fantastic way to connect the children with the event. It made a real connection between our guests and the reason they were there,” said Bennell.
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