GM Marketing - ANZPAC
I’ve been the General Manager Marketing for ANZPAC for over four years, managing all aspects of marketing for the business, based in the Sydney head office.
My work includes all aspects of marketing, including campaigns, sales collateral, promotions of our new products and services, public relations, communications and brand management. I also manage our talented staff responsible for digital and design, and support our executives in developing proposals for new venue partnerships and major events. I also manage our external agencies for communications, advertising, photography and video production.
No two days are ever the same in my role – which is why I love it! I take a collaborative approach to managing my team. I believe there is no job that one person can do better than a team working together to achieve a positive outcome.
I love the energy of the events industry, creating amazing experiences for our clients and guests, and always being at the forefront of trends and technologies that make live events increasingly engaging.
A couple of my favourite events to date include an Amway VIP incentive event at the Cutaway at Barangaroo featuring amazing projections bringing the rugged sandstone walls to life; and our award-winning event with Asian Paints with live gesture control.
Adele has over 20 years’ experience in marketing, branding and communications. She holds a Bachelor of Psychology and Sociology from Leeds Metropolitan University.