Alienware Gaming Product Launch

The Project

Members of the computer and gaming industry were treated to an exhilarating product launch of Alienware's computers and laptops. The Encore Event Technologies Melbourne team embarked on a path to take members of the audience on a journey from the alien planet to our own, through digital mediums, projection, pyrotechnics, actors and lighting.

The Solution

This event required the collaboration between the client's 3D animation content with our 3D projection design, 3D mapping and reform. The design was precisely plotted in 3D software and 11 projectors were driven by 14 Watchout PCs onto a set space that canvassed a 22m-wide screen, full-size caravan model and floor space surrounding the area. Together with the 3D animated projection map and surround sound, time code generated cues for both stunt actors and pyrotechnics completed a theatrical experience.