Adelaide Football Club

Adelaide Football Club Gala Auction Dinner 2015

The Project

As part of our sponsorship of the Adelaide Football Club, Encore Event Technologies were tasked with delivering the club's annual gala dinner for 800 VIPs and guests of the club. Being one of their main fundraising events, the annual gala dinner is one of the most important events in the club's calendar year.

The Solution

This year the annual gala dinner was held in the Adelaide Entertainment Centre - a perfect venue for this event which allowed Encore Event Technologies to deliver a spectacular audio visual display. The main purpose of the night is to raise funds for the club through a silent auction of prized items and club memorabilia. The guests were treated to two performances by renowned Aussie rockband, The Superjesus, as well as being entertained all night by MC, Ryan "Fitzy" Fitzgerald from popular radio station, Nova.

The stage set design comprised two 30m x 10m blend screens and three portrait digital screens. The variations and positioning of the screens allowed us to project different content simultaneously on stage. This was particularly effective for the silent auction. To boost engagement and build excitement for the bid items, we created a dedicated Twitter account with the social feed being displayed on screens on stage via our audience engagement platform, Event Tweet.

As you can see from the images, we used dynamic lighting design to bring to life all the elements of the room and used the Adelaide Football Club's colours to reinforce branding.