Sales Manager at Crown Melbourne


An amazing, and very rare, opportunity has opened to join our Melbourne team in-house at one of Australia's most iconic and prestigious venues, Crown Melbourne. We are looking for an experienced event professional with strong sales skills as this position is responsible for venue sales activity within Crown Melbourne. If you have the experience, the ambition and are passionate about events then keep reading....

Encore are one of Australia's leading event services and technology companies. With over 30 years experience, our team has been the name behind some of the largest, creative and most technically demanding corporate events in the Asia Pacific region. An exciting opportunity for an experienced Sales Manager has opened to join our talented team in-house at Melbourne's prestigious Crown Melbourne.

The Sales Manager position is responsible for all activity within Crown Melbourne for venue sales. This includes ensuring profitability is increased while establishing and maintaining continuity of sales service excellence.
This role is strategic in driving revenue for the venue and hands on in working closely with the sales team. It includes responsibility for training, coaching and developing team members to promote a more proactive and fully accountable sales approach with their managed and regular user accounts.

What we're looking for in our Sales Manager

  • Build the sales team and evaluate sales team performance (effectiveness) including monthly reviews and monitoring of sales figures - actual verses budget verses forecast - to ensure optimum performance of the team
  • Increase profitability in the venue, by overseeing all sales activity and managing the sales team
  • Recognise sales opportunities and offer effective solutions to venue clients
  • Measure and increase the success rate in confirming/closing sales across the region
  • Offer sales support, mentoring and guidance to the sales team
  • Promote the vital link between Sales, Base Operations, Styling & Design and work with the managers/sales team on the forecasting cycle and budget
  • Explore all opportunities to move a non-contracted relationship to an exclusive or preferred supplier contracted relationship (when not in conflict with venue relationships)
  • Attend and present at venue partners/base promotional events
  • Attend and maximise sales leads at all industry and networking events
  • Assist in positioning Encore as a valuable and ongoing partner
  • Maintain an accurate and detailed customer relationship management system for the account portfolio

  • Essential Criteria To Be Successful

    • Previous sales experience
    • Sound technical and event staging knowledge
    • Proven leadership qualities and people management experience
    • Financial management skills – sound understanding of cost control and budgeting
    • Ability to translate client requirements into job specifications
    • Client relationship management experience
    • Proposal writing skills
    • Effective negotiation skills
    • High level of computer skills
    • CAD qualifications and/or proven abilities
    • Excellent time management skills and the ability to meet deadlines
    • Self drive and attention to detail
    • Strong analytical and problem solving skills
    • Ability to work under pressure
    • Excellent decision making skills
    • Excellent oral and written communication skills


  • No day is the same but every day is rewarding: We work in the exciting world of events. Every event presents its own set of unique thrills and challenges, charging our teams to be creative yet pragmatic every day.
  • We turn ordinary events into extraordinary experiences: It's our passion for creating unforgettable experiences.
  • We cultivate great culture! At Encore we grow teams that are seriously fun.
  • You will be an integral part to the business and as such, will be in a position to showcase your passion for our events.
Apply today and come mix it with the best!

With over 30 years experience turning ordinary events into extraordinary experiences we're the events company who can take your career where it needs to go!

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What our clients say

Every technical aspect that Encore Event Technologies (formerly Staging Connections) was involved with ran perfectly. It was a pleasure to work with you and such dedicated and experienced staff.

Angela Dawson

Logistics Manager, International Monetary Conference

The most important attributes of Encore Event Technologies (formerly Staging Connections) is their reliability and honesty. In all dealings with Encore complete transparency is used and what they promise is always delivered.

Anthony Do Rozario

Illuminated Industries

Encore Event Technologies (formerly Staging Connections) are a company that continues to grow because of its strong focus on staff, training and commitment to the purchase of high quality products which ensures they can deliver the services to the expectation of their clients, every time, without fail.

John Dignam

Account Manager, JANDS

We have always found Encore Event Technologies (formerly Staging Connections) to be extremely professional to work with and very knowledgeable in providing advice and expertise in event planning and delivery. They have a can-do attitude and always manage to deliver on bringing any idea to life.

Katy Cuskelly

Marketing Campaigns and Events Manager, Griffith University