This year’s The Million Dollar Lunch set new benchmarks for event design, raising over $2.1 million for The Children’s Cancer Foundation at Crown Melbourne. The fundraising event was a visual splendour with Encore’s in-house team transforming The Palladium under the playful theme In Full Bloom. The exclusive VIP guest list are veterans on the event circuit, so every year it’s crucial the team continue to raise the bar and deliver a new experience.
Encore delivered a fully immersive experience by treating every surface in the room with a mixed media approach, seamlessly blending large paper flowers with projection mapping, with scale and colour at its core.
Guests were welcomed into a beautiful but strategically simple pre-function area to ensure the full impact of the main room was achieved. The floor was covered with green carpet representing grass, succulents and foliage positioned around the room - all a subtle hint of what was to come. There was a 3x6m illuminated Event Backdrop as the media wall where guests were photographed on arrival.
When the guests entered The Palladium, they stopped in awe at the grand scale of the room elegantly decorated to reflect a garden. Their eyes were immediately drawn to the central stage with four 4.5m high daisy shaped LED screens, angled to tower over the guests.
Over 140 custom made paper flowers with a diameter of up to 2m, built on-site, were clustered around the screens in each corner of the room and around the centre stage.
Table projections were used to create dramatic impact and carry the floral theme with custom animations including blooming flowers, creeping vines, rippling water and fluttering butterflies to tie in with the giant paper flowers. This element was creatively used to enhance the auction, with each of the 11 auction items being projected and moving around the table so each guest could see what was on offer.
Projectors were a major visual element of the event, with 70 being used in total. Ten were used for the wall projections made up of two different loops, blooming flowers and cascading flowers displayed during meals.
With every corner of the room styled boldly guests were wowed by visual bursts of colour, unique design and the creative use of AV technology to bring the theme together.
Catrina Bennell, General Manager Encore Victoria, believes this event is a defining moment for Encore highlighting the capability to bring unique custom designs to every event.
“We were absolutely delighted to work on this inspiring event with such a beautiful cause at its core. The team delivered on a massive scale with big flowers, big effects, bold colour and big fun uniquely delivering the unexpected,” says Ms Bennell.
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