Staging Connections completes rebrand to Encore Event Technologies
Staging Connections has today announced that it is rebranding to ‘Encore Event Technologies’, to align with its wider Encore Event Technologies group, a leading provider of technology and production services globally.
The rebrand has already taken place for Staging Connections' related company in China earlier this year, and comes into effect in Australia, New Zealand and Fiji from today.
Staging Connections is the region’s leading provider of in-house event services, technology and event staging services. Aligning with the Encore brand will increase the staging and event production service offering and will bolster the brand’s competitive advantage to service event planners and premium hotels worldwide.
The Encore Event Technologies group has grown significantly in Asia with in-house AV services in Singapore, South Korea, Thailand, the Philippines and continuing to expand further. The group also has locations throughout the United States of America and Mexico.
Encore Event Technologies is owned by Freeman, the world’s largest brand experience company.
Tony Chamberlain, the Managing Director of the Encore Event Technologies group for the APAC region, believes the adoption of the Encore brand will be key to future success as well as a distinct advantage for clients.
“As we expand throughout the Asia Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources. A single brand reflects the mutual values for both businesses and will enable us to truly function as one of the largest AV and event production networks within the industry.
What won’t change is the quality service our clients receive and the talented team that deliver our clients' events.”
Ken Sanders, President of Freeman Audio Visual, believes the adoption of the Encore brand is a positive reflection of the company’s continued success.
“The rebranding of Staging Connections will provide our venue partners and clients with a single global resource that reflects our unwavering commitment to elevate their brand experience. We are very excited about the opportunities in the Asia-Pacific region — it represents the fastest-growing market in our industry and creates unmatched opportunities for our customers to build their brands through live events on a global stage.”
Sanders continued, “We have worked with the Staging Connections team for many years, and are delighted to be able to bring their industry and technical expertise, talented staff, and customer-first philosophy fully into the Encore brand.”
The rebrand will not affect day-to-day operations and will serve to enhance the offerings available to existing clients.