One of the world’s leading manufacturers of eyeglass lenses, ZEISS, launched their latest innovation at a spectacular two-day event in Adelaide last month. Privileged guests were treated to an exciting journey through the ZEISS Australia brand headquarters to celebrate its newest technology, UVProtect.
Clients from around Australia experienced a day of ‘ZEISS through the ages’, with an intimate, first-hand look at product conceptualisation and development of the world-class ZEISS technologies over the years. Their capstone exhibit, an exclusive glimpse of the newest product to market, UVProtect, was revealed with Managing Director, Hilke Fitzsimons.
To mark the occasion, Encore Event Technologies worked closely with Event Manager, Victoria Clements, to envision an immersive experience with an abundance of tech and futuristic design; a portal for guests to enter an alternate reality through the eyes of ZEISS.
The Encore team conjured a custom 30m x 3m tunnel to create a dramatic entrance to the Tonsley Main Assembly Building in Adelaide, the walls of which were covered with bespoke ZEISS artwork and projected ZEISS animated graphics and roving laser lights, enshrouding guests in a fantastic, modernistic new world.
Once through the tunnel, all were ushered into a ‘waiting area’ surrounded by black curtains, unaware of what was to come. The contingent was kept in suspense as they listened to the Welcome Address, and on cue, a Kabuki Drop revealed the wider venue to astonishment and delight of those in attendance.
Moving deeper within this crafted world of ZEISS, guests’ attention was ever-captive, thanks to stirring performances from Japanese drummers and a theatrical Teppanyaki lunch prepared by two skilled Teppanyaki chefs. This was followed by an exclusive product information session with ZEISS Australia representatives to learn about UVProtect.
Around the unique space, the theme was further enhanced by 15 decorative metal sheets, sourced specifically to suit the architecture and history of the Tonsley Innovation District – with Jupiur Scenic Panels suspended from the ceiling, enlivened by colourful LEDs to segment the industrial, contemporary space.
Attendee’s names were included as a quirky, surprise feature in the stage backdrop as part of the panelled artwork on the internal building windows, providing fantastic photo opportunities and creating a great ice-breaker. These were updated to reflect guests’ names attending on day two.
To conclude the educational element of the day, guests were whisked away to local Wirra Wirra Winery for a well-deserved evening of wining, dining and networking. An after-party was held at the Stamford Grand Adelaide Hotel which lasted long into the night.
The Encore Event Technologies team celebrated in crafting a new, engaging way for clients’ guests to experience a brand story through creative technical production. The local team at Renewal SA were vital to the execution of the design element of the event, assisting Encore in bringing this ambitious vision to life.
Melissa Roberts, Carl Zeiss Pty Ltd, added, “taking advantage of 3D render technology during the design process enabled all stakeholders to visualise the moving parts before execution, streamlining the process.”
“We could not have asked for more from our Encore AV team. Ever accommodating, innovative and invested, they were genuinely excited about what we were creating together, and it showed in their commitment.
We truly gave our guests a unique experience to remember.”
Photography and Videography: Andrew Beveridge
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