Encore was set the challenge to create a memorable high-end audio-visual feast communicating the ‘Iconic’ theme for the Volkswagen Customer Xperience Summit 2019. The event welcomed over 800 delegates in two streams from across the Volkswagen dealer network at the Royal International Convention Centre, Brisbane on 19-21 February 2019.
Conceived and convened by Volkswagen Australia Director of Customer Experience and Marketing Jason Bradshaw, more than 800 Volkswagen Group Australia staff and delegates from the nationwide dealership network have attended what is believed to be the biggest customer training exercise held by an auto importer in this country.
The commanding stage set delivered a massive impact. Encore’s technical team created a mammoth screen consisting of 5 custom borderless screens combined to form one large canvas of 48m wide, this included two curved screens at either end to frame the 28m custom black acrylic stage. Over 150 pixel mapped LED neon tubes encased the top and bottom of the screens creating a futuristic feel and complementing video content. Two circular stages made of black reflective acrylic built either side of the screens created a platform for two of the latest Volkswagen vehicles launched at the event.
This impressive event delivered a series of captivating on-screen animated experiences on the huge projection surface which flowed thru to the pixel mapped lighting effects adding an extra level of excitement and drama. The central screen was also recessed to enable the speakers to make a dramatic entrance from behind the stage set.
By day the impressive stage was beautifully lit with red and blue with spotlights shining on the cars and reflective stage. During the conference the dramatic staging hosted Omar Johnson VP of Marketing for Apple, followed by presentations by a number of guest speakers and dealers.
During the gala event in the evening the premium dealer awards were presented. The lighting show was ramped up to the maximum, plus pyrotechnics, the release of thousands of streamers and CO2 canon blasts to celebrate the major awards.
Michael Magafa, National Sales Director for Encore was delighted with the impact created by the giant stage set and the overall seamless delivery of the event.
“The brief was to create a big impression, so we delivered a huge solution! The stage encased the entire room and the team designed an impressive lighting and projection solution to captivate the guests. I am very proud of the team’s flawless delivery for our client.”
< Go Back
Get first access to the latest event insights, trends & ideas.
Every technical aspect that Encore Event Technologies (formerly Staging Connections) was involved with ran perfectly. It was a pleasure to work with you and such dedicated and experienced staff.
Logistics Manager, International Monetary Conference
The most important attributes of Encore Event Technologies (formerly Staging Connections) is their reliability and honesty. In all dealings with Encore complete transparency is used and what they promise is always delivered.
Anthony Do Rozario
Encore Event Technologies (formerly Staging Connections) are a company that continues to grow because of its strong focus on staff, training and commitment to the purchase of high quality products which ensures they can deliver the services to the expectation of their clients, every time, without fail.
Account Manager, JANDS
We have always found Encore Event Technologies (formerly Staging Connections) to be extremely professional to work with and very knowledgeable in providing advice and expertise in event planning and delivery. They have a can-do attitude and always manage to deliver on bringing any idea to life.
Marketing Campaigns and Events Manager, Griffith University