Delivering a big stage solution for Volkswagen

Encore was set the challenge to create a memorable high-end audio-visual feast communicating the ‘Iconic’ theme for the Volkswagen Customer Xperience Summit 2019. The event welcomed over 800 delegates in two streams from across the Volkswagen dealer network at the Royal International Convention Centre, Brisbane on 19-21 February 2019.


Conceived and convened by Volkswagen Australia Director of Customer Experience and Marketing Jason Bradshaw, more than 800 Volkswagen Group Australia staff and delegates from the nationwide dealership network have attended what is believed to be the biggest customer training exercise held by an auto importer in this country.

The commanding stage set delivered a massive impact. Encore’s technical team created a mammoth screen consisting of 5 custom borderless screens combined to form one large canvas of 48m wide, this included two curved screens at either end to frame the 28m custom black acrylic stage. Over 150 pixel mapped LED neon tubes encased the top and bottom of the screens creating a futuristic feel and complementing video content. Two circular stages made of black reflective acrylic built either side of the screens created a platform for two of the latest Volkswagen vehicles launched at the event.

This impressive event delivered a series of captivating on-screen animated experiences on the huge projection surface which flowed thru to the pixel mapped lighting effects adding an extra level of excitement and drama. The central screen was also recessed to enable the speakers to make a dramatic entrance from behind the stage set.

By day the impressive stage was beautifully lit with red and blue with spotlights shining on the cars and reflective stage. During the conference the dramatic staging hosted Omar Johnson VP of Marketing for Apple, followed by presentations by a number of guest speakers and dealers.

During the gala event in the evening the premium dealer awards were presented. The lighting show was ramped up to the maximum, plus pyrotechnics, the release of thousands of streamers and CO2 canon blasts to celebrate the major awards.

Michael Magafa, National Sales Director for Encore was delighted with the impact created by the giant stage set and the overall seamless delivery of the event.

“The brief was to create a big impression, so we delivered a huge solution! The stage encased the entire room and the team designed an impressive lighting and projection solution to captivate the guests. I am very proud of the team’s flawless delivery for our client.”

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