Authentic link to event's purpose inspires donations

A recent event for Victorian-based charity Challenge, a not-for-profit organisation providing support to children and families living with cancer, saw the Encore team supporting an all-female event by incorporating colourful paper flowers made by mothers and their children living with cancer into beautiful centrepieces. It was a small touch that told a significant story. 

Catrina Bennell, General Manager Victoria, Encore said the centrepieces are just one piece in a large event that shared the important journey of families who have a child with cancer. “We wanted to create an event where potential donors and sponsors are inspired to give money to support this important charity. 

“When the event manager for Challenge, Jane Rainey asked us if we could include the flowers made by the children and their families, we thought this would be a fantastic way to connect the children with the event. It made a real connection between our guests and the reason they were there,” said Bennell. 

The 1,600-person event called Diamonds Are A Girl’s Best Friend is now in its 19th year and was held at Crown Palladium. It is presented by the Women for Challenge Committee and Bed Bath N’ Table. The 2019 theme, Let’s Fiesta, incorporated bright colours, a fun atmosphere and big personalities. 

Jane Rainey said the event is a major highlight for the guests but needs to impress every year. 

“The challenge with organising a successful long-term event is needing to up the ante every year. Our 2019 event had the combination of the colourful lighting design by Encore, the celebrity MCs - Georgia Love and Kris Smith, the dance troupe performing hits from The Greatest Showman and the amazing food – which all helped to create an exceptional event. “All funds raised on the night are directed to the Women for Challenge program, offering a range of services tailored to mothers who are caring or have cared for a child living with cancer” said Rainey.


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